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Talk about not holding back....

C

ckg279

No doubt, you might have heard that WJR/760 switched around their on-air lineup, which will debut on June 20th.

Well, Steve Neavling of Detroit Metro Times did. And to say he was unimpressed....is an understatement. I mean, when you start an article this way..."Male, pale and stale appears to be the motto of Detroit-based radio station WJR-AM(760)", it's pretty clear what your assessment is.

WJR unveils ‘next generation’ of radio hosts: old white men
 
WJR earns ad dollars by hyper appealing to business owners with country club memberships. The station hasn't been relevant to mainstream listeners under age 60 in years.

I would expect more soft ball interviews of politicians and business CEOs and continued avoidance of controversial topics for the most part.

I do need to correct Mr. Neavling; Tom Jordan is bi-racial, I believe. He's right, though, that these changes will do next to nothing to expand the station's base audience. Too soon to tell if TSL will be helped or hindered. I suspect AQH share will change little.
 
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ckg279 said:
No doubt, you might have heard that WJR/760 switched around their on-air lineup, which will debut on June 20th.

Well, Steve Neavling of Detroit Metro Times did. And to say he was unimpressed....is an understatement. I mean, when you start an article this way..."Male, pale and stale appears to be the motto of Detroit-based radio station WJR-AM(760)", it's pretty clear what your assessment is.

WJR unveils ‘next generation’ of radio hosts: old white men
Click to expand...
MarkW said:
WJR earns ad dollars by hyper appealing to business owners with country club memberships. The station hasn't been relevant to mainstream listeners under age 60 in years.

I would expect more soft ball interviews of politicians and business CEOs and continued avoidance of controversial topics for the most part.

I do need to correct Mr. Neavling; Tom Jordan is bi-racial, I believe. He's right, though, that these changes will do next to nothing to expand the station's base audience. Too soon to tell if TSL will be helped or hindered. I suspect AQH share will change little.
Click to expand...
The question is, how much longer they'll be successful. While they may make money and stay on the air for a few more years, if "Male, Pale and Stale" is their approach, once their current core listenership (and from the looks of it, a host or two) passes on, where will they find listeners and advertisers interested in tuning in and supporting them?
 
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