San Diego Radio Ratings: May 2023

[pjc1961]

Covering the survey period from Thu. 4/27/2033 thru Wed. 5/24/2023, age 6+ overall:

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

KXSN Sunny 98.1 holds at #1 (6.7-6.8).
Big 100.7 at its 6 month apex at 6.2 as is KLNV at 5.3 + KSON at 4.9 + 97~3 The Fan holding at 4.9 + Mas Flo 107.7 at 1.2.
6 month peaks for alternative stations (91X + Alt 949) - in a dead heat at 2.3. (Their cumes are similar at around 270,000 per week.)

Up: KFBG, KLNV, KSON, KHTS, KSSX.
Down: KPBS, KIOZ, KyXy, KMYI.

 

[Signal Geek]

Covering the survey period from Thu. 4/27/2033 thru Wed. 5/24/2023, age 6+ overall:

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

KXSN Sunny 98.1 holds at #1 (6.7-6.8).
Big 100.7 at its 6 month apex at 6.2 as is KLNV at 5.3 + KSON at 4.9 + 97~3 The Fan holding at 4.9 + Mas Flo 107.7 at 1.2.
6 month peaks for alternative stations (91X + Alt 949) - in a dead heat at 2.3. (Their cumes are similar at around 270,000 per week.)

Up: KFBG, KLNV, KSON, KHTS, KSSX.
Down: KPBS, KIOZ, KyXy, KMYI.

Surprised The Fan is doing so well, considering the Padres have not had a fantastic season so far. Also surprised KGB-AM is still listed as news/talk and KLSD as sports, many many months after the two stations swapped formats.

 

[PrezSquid]

sunny 98 point bland being at the top irks me, they must be stopped.
91X, UP THE NEW MUSIC and stop copying their playlist.

Surprised The Fan is doing so well, considering the Padres have not had a fantastic season so far. Also surprised KGB-AM is still listed as news/talk and KLSD as sports, many many months after the two stations swapped formats.

its because padres fans are dedicated

 

[Sixeye]

Surprised The Fan is doing so well, considering the Padres have not had a fantastic season so far. Also surprised KGB-AM is still listed as news/talk and KLSD as sports, many many months after the two stations swapped formats.

Seems to show KGB-AM as sports and KLSD as news/talk when I view the link.

 

[Signal Geek]

Seems to show KGB-AM as sports and KLSD as news/talk when I view the link.

View attachment 5121

That one's correct. But Radio Online's version has the formats flip-flopped.

 

[sdwulfdawg]

I scratch my head why iHeart would keep KLSD 1360 alive given the very low ratings. It would seem it is these low ranking stations which don't add anything to iHeart's bottom line. I would say this about the 855 radio stations they own around the country. They are all profitability drags.

 

[davideduardo]

I scratch my head why iHeart would keep KLSD 1360 alive given the very low ratings. It would seem it is these low ranking stations which don't add anything to iHeart's bottom line. I would say this about the 855 radio stations they own around the country. They are all profitability drags.

All these lower performing stations are kept for these reasons:

1. They are part of combo sales. In the case of KLSD, they are sold along with the cluster and KOGO.
2. They are part of national sales of syndicated talents on the iHeart syndication platform. Separate revenue stream.
3. The sale wold likely be at a lower price than the book value, causing a nasty write-off. It is cheaper to keep them.