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The New Star 96.1

Buffalo is not a PPM market, so usage of widely familiar call letters does still hold value in that regard. Also, Lance's earlier point is an excellent one.

I do think 96.1 will see a significant AQH share boost. Even if it's an extra point versus what they have now, that might mean an extra couple or few shares in females 25-44 or 25-54. That could be tremendously beneficial to them over time.

By the way, I just began listening to CJED's online stream, and naturally, the first song is from Justin Bieber. Yuck!!!
 
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DavidEduardo said:
... unless the station has traditionally identified by the call letters. In that case, they write WABC or WLS or WGN or KFI.
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No argument, which is why I mentioned WYRK, WGR and WBEN in my earlier post regarding call letters. These stations in Buffalo have used them for decades. I'll point to Bob Barnett's earlirr post in this thread regarding the use of call letters. WBLK, WBUF and WYRK use call letters and frequency, so yes, they're of value. The Breeze has been known as WBNY, Joy, WJYE, Joy (again) Mix, The Breeze and now, Star. Come to think of it, WBUF has been through a littany of formats, from Blended Music to progressive rock, to AOR, then to WFXZ when it was known as Foxy 93 doing a amalgamation of Soft AOR AC targeting women, then back to WBUF as a very successful, market-leading AC which later adopted the name Mix 92 point 9, then Smooth Jazz WSJZ, then WBUF with Howard Stern in the Morning/Classic Rock All Day, then guy talk as WBUF. It's a blur. Jack FM was the longest running moniker for the frequency aside from its WBUF the Home of Blended Music moniker in the very early Beautiful Music days... now it's back to WBUF with a new era of classic rock rock format. I may have missed a format or moniker and gotten the sequence wrong. Have at it.
 
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DavidEduardo said:
Ad buyers don't particularly care who owns a stations. They buy rating vs. rate. Cost per point.

If they see that several stations can be bought at a savings as a cluster buy, they compare the rating for the cluster to other stations and options. The rest of the buy is computerized.

Media buyers don't pick based on preferences. They are the lowest on the chain. Media planners decide on how much money goes into radio in each market, and they make the specifications that buyers use to get the adequate reach and frequency for the individual markets.

And likely corporate knew that when they evaluated spinning the station,
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Rusty Bridges said:
No argument, which is why I mentioned WYRK, WGR and WBEN in my earlier post regarding call letters. These stations in Buffalo have used them for decades. I'll point to Bob Barnett's earlirr post in this thread regarding the use of call letters. WBLK, WBUF and WYRK use call letters and frequency, so yes, they're of value. The Breeze has been known as WBNY, Joy, WJYE, Joy (again) Mix, The Breeze and now, Star. Come to think of it, WBUF has been through a littany of formats, from Blended Music to progressive rock, to AOR, then to WFXZ when it was known as Foxy 93 doing a amalgamation of Soft AOR AC targeting women, then back to WBUF as a very successful, market-leading AC which later adopted the name Mix 92 point 9, then Smooth Jazz WSJZ, then WBUF with Howard Stern in the Morning/Classic Rock All Day, then guy talk as WBUF. It's a blur. Jack FM was the longest running moniker for the frequency aside from its WBUF the Home of Blended Music moniker in the very early Beautiful Music days... now it's back to WBUF with a new era of classic rock rock format. I may have missed a format or moniker and gotten the sequence wrong. Have at it.
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Rusty, remember Alice and Dancin’ Oldies on WBUF?
 
Radio guy said:
As for K-Love, geez... how many stations does EMF think they need? What is it now, 400+?
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They are, quite simply, looking for "city grade coverage" of every place in the US and its territories for both of their formats.

In this sense, they are the only broadcaster that is following the model employed in almost all the rest of the free world, from Chile to Camaroon, of having full coverage national networks with dozens if not hundreds of "repeaters" taking one "station" to a whole nation.

In the US, the relaxation of ownership limits resulted in companies owning "lots" of stations in individual markets, but none really covering all market areas and none with national formats.
 
Mark1981 said:
Rusty, remember Alice and Dancin’ Oldies on WBUF?
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Yes. Thanks for adding those to the list, Mark. The call letters as Alice were WLCE. Don't remember if the call letters were changed when the station spun the Wheel! Of! Formats! dropped Alice and began dating Dancin' Oldies. A friend and I went to lunch listening to 92.9 as Alice, after lunch we got in the car, turned on the radio and the format was Dancin' Oldies. A few days after the switch, the book came out and showed Alice had achieved its highest rating in the Alice format. Timing, eh.
 
Star 102.5 is now settled in as an HD2 and streaming on their original website. It's just a jukebox, but you have to wonder how many people who had it on their smart speakers and streamed it online as background music will continue to listen. They could still get a share in the 2-2.5 range considering the market penetration of smart speakers and online listening.
 
Rusty Bridges said:
Yes. Thanks for adding those to the list, Mark. The call letters as Alice were WLCE. Don't remember if the call letters were changed when the station spun the Wheel! Of! Formats! dropped Alice and began dating Dancin' Oldies. A friend and I went to lunch listening to 92.9 as Alice, after lunch we got in the car, turned on the radio and the format was Dancin' Oldies. A few days after the switch, the book came out and showed Alice had achieved its highest rating in the Alice format. Timing, eh.
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It went back to WBUF when it switched to rhythmic oldies as B 92.9(it positioned itself as Buffalo's Dancin' Oldies).
 
ckg279 said:
It went back to WBUF when it switched to rhythmic oldies as B 92.9(it positioned itself as Buffalo's Dancin' Oldies).
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It's interesting that there was a Dancin' oldies B 92.9, but there was also a B 92.9 right after Mix 92.9 playing a more updated mix of music.
It's too bad Mix didn't work out. I loved one of their liners. "Playing the oldies, newies and all the inbetweenies". :cool:
 
Yeziknoradio said:
It's interesting that there was a Dancin' oldies B 92.9, but there was also a B 92.9 right after Mix 92.9 playing a more updated mix of music.
It's too bad Mix didn't work out. I loved one of their liners. "Playing the oldies, newies and all the inbetweenies". :cool:
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Great memory you have there Yezi! B93 was a brief-term AC format that replaced the last Soft AC version of WBUF in 1994, when we (Pyramid) took it over as a duopoly with Oldies 104 WHTT. Dan Kelly was the morning host. I was OM and Steve Weirsman was PD. In the course of a year or two, WBUF went from the market leading gold-based AC, to Soft AC, to Mainstream AC, to Smooth Jazz (with a call letter change to WSJZ (IIRC). After that it was sold again and Wheel O' Formats continued.
 
Majic rockstar said:
B93 is what it went by
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Yes, B93 indeed. Right after Mix 92.9.
It was actually sad to see Mix 92.9 go. I have no idea why it didn't work.
I actually liked hearing the Beach Boys one minute and Brian Adams the next.
The variety of yesterday and today was actually very good.
 
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"Mix" has the dubious honor of getting the hat trick as a failed moniker in the Buffalo market. Failed on 92.9; failed on 104.1; failed on 96.1 ... and it can be argued that it failed on 102.5 because "Mix" was very briefly used on that frequency as a positioning statement. I once heard a DJ at one of those stations ask, "Ever wonder who this Mick guy is and what he's doing with this radio station?" Years before that, an advertising agency maven remarked, "If I want the 'perfect Mix of music' I just push the buttons on my car radio." Rochester once had a variation, the station dropped the "i," bought an "a" and called itself "Max." New Coke, anyone? Perhaps you'd like an Un-Cola? Oh wait ... there may be a cold Tab in the fridge.
 
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