Atlanta Radio Ratings: May 2023

[CTListener]

There's also a female version: Priscilla Block.

Don't forget Elle King and Ashley McBryde (who both get bonus points for Jelly Roll-style tattoos). But I don't see that becoming a trend the way wannabe Lukes and Jelly Rolls might become.

 

[gregg75]

Old School has triumphed and pulled both WAMJ and WALR above WVEE.

 

[JackindaBox]

Atlanta seems like the kind of market that really needs only one country station because of its large Black population, but instead has two stations duking it out in the middle of the pack. Does there come a point where one of these competitors blinks and tries another format (or goes classic country), or is there enough money in the Atlanta market for both ownership groups to be satisfied with whatever their station is billing?

It works in Seattle at times.

 

[JackindaBox]

Old School has triumphed and pulled both WAMJ and WALR above WVEE.

I think they mix in old school and current R&B so Rhythm and Blues is probably more popular than Hip Hop in the market apparently. In Seattle, Portland and some other markets such as Boston I think Hip Hop is more popular than R&B.

 

[JackindaBox]

Don't forget Elle King and Ashley McBryde (who both get bonus points for Jelly Roll-style tattoos). But I don't see that becoming a trend the way wannabe Lukes and Jelly Rolls might beco

The current country product is doing very well. Country music has the same problem it's always had: little to no appeal to Black and first-generation Hispanic listeners and several ethnic minorities. But it has made gains in recent years through increased appeal to younger non-Hispanic whites while still retaining a decent portion of the upper segment of 25-54. It's also developed several big stars who sell lots of music and have potential to cross over to other radio formats, or already have. Those aren't the trends we see in rock, CHR and alternative.

CHR plays some rap so I am pretty sure they get some black people listening to their stations.

 

[davideduardo]

CHR plays some rap so I am pretty sure they get some black people listening to their stations.

Depending on the song, there is a lot of hip-hop/rap that appeals to non-Hispanic whites and Hispanics. Just because a station plays some hip-hop does not mean they are specifically targeting African Americans.

 

[davideduardo]

Atlanta seems like the kind of market that really needs only one country station because of its large Black population, but instead has two stations duking it out in the middle of the pack. Does there come a point where one of these competitors blinks and tries another format (or goes classic country), or is there enough money in the Atlanta market for both ownership groups to be satisfied with whatever their station is billing?

The latter... each has reasonable expenses, and good revenue. Groups that own local market clusters know they will have stations spread across the top 10 to 15 facilities in the market, and generall won't have all the top 5 to themselves. Since clusters sell by combining stations to meet agency buy goals, that makes even the lower rated ones competitive. And for local direct, buying multiple stations from one salesperson makes advertising easy.