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105.5 KSAC

I thought I once heard RAD bought the airtime from 98.5, like a paid program. Not sure if that was true and if the same arrangement exists on KDOT.

I figured KRXQ in true Audacy fashion, decided they wanted the spot load instead and could do better VT’ing from another market. Similar to the new PM drive show, which I don’t believe is out of Sacramento.
 
Big D said:
I thought I once heard RAD bought the airtime from 98.5, like a paid program. Not sure if that was true and if the same arrangement exists on KDOT.

I figured KRXQ in true Audacy fashion, decided they wanted the spot load instead and could do better VT’ing from another market. Similar to the new PM drive show, which I don’t believe is out of Sacramento.
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Didn't RAD used to be based out of Sac?
 
radioguysac said:
The issue with the 105.7 translator is another translator on the same frequency based in Naveda City KMVR and is higher in elevation.
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I'm well familiar with that one (I'm the engineer at KVMR). Yes, it's higher in elevation but it's also a long distance away. When Salem put their translator on the air we initially got quite a few complaints, but there's nothing we can do about it. That's the nature of FM in hilly terrain. I drove around quite a lot checking out the effects of Salem's new 105.7 translator. 105.5 was in mono, so not a lot of noise. But the earlier poster here mentioned that their signal should have been weak in that area to start with. I just noticed quite a bit of splatter from 105.7 onto 105.5 when driving down 80 in that area, and I thought "that's odd" - they're interfering with themselves. Of course the 105.7 from Nevada City is way too weak down there to have any effect on 105.5.

The other speculation here - about simulcasting 105.5 and 105.7 - makes a whole lot of sense. I know 104.7 was purchased from the Hispanic Family Christian Network and moved downtown during the first "AM Revitalization" run. I think that one can now be switched to any other primary. But 105.7 might be forever locked in to KFIA if I'm reading those rules right.

Dave B.
 
DaveBayArea said:
The other speculation here - about simulcasting 105.5 and 105.7 - makes a whole lot of sense. I know 104.7 was purchased from the Hispanic Family Christian Network and moved downtown during the first "AM Revitalization" run. I think that one can now be switched to any other primary. But 105.7 might be forever locked in to KFIA if I'm reading those rules right.
Click to expand...

Neither 104.7 nor 105.7 are required to be tied to their respective AM and could change their primary station at any time.
 
Ryan Williams said:
Neither 104.7 nor 105.7 are required to be tied to their respective AM and could change their primary station at any time.
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Now I can't find it... But I was pretty sure that the first moves were done under a "matoon waiver" and had to be tied to the AM station for 4 years. The last one - which I think is where KFIA got theirs - required that the new translators be permanently tied to the AM station. From this link:

FM translators for AM stations | REC Networks

recnet.com recnet.com

The second filing window went from January 25 to 31, 2018. This window will be limited to any class of AM broadcast station that not listed as a primary station on a "250 mile" application in 2016 nor is a Class C or D AM station that filed for a new translator in the July26~August 2, 2017 filing window. The window will be limited to the actual AM licensees only and translators granted would be permanently tied to the AM station and can't be split off. This will be the opportunity for Class B and Class A AM stations to apply for new translators.

My memory on all of this is quite hazy, and I can't find any more specifics. So I could be wrong.

Dave B.
 
DaveBayArea said:
Now I can't find it... But I was pretty sure that the first moves were done under a "matoon waiver" and had to be tied to the AM station for 4 years. The last one - which I think is where KFIA got theirs - required that the new translators be permanently tied to the AM station. From this link:

FM translators for AM stations | REC Networks

recnet.com recnet.com

The second filing window went from January 25 to 31, 2018. This window will be limited to any class of AM broadcast station that not listed as a primary station on a "250 mile" application in 2016 nor is a Class C or D AM station that filed for a new translator in the July26~August 2, 2017 filing window. The window will be limited to the actual AM licensees only and translators granted would be permanently tied to the AM station and can't be split off. This will be the opportunity for Class B and Class A AM stations to apply for new translators.

My memory on all of this is quite hazy, and I can't find any more specifics. So I could be wrong.

Dave B.
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Probably the only way to get around that would be contingent minor facility change applications, meaning each licensee would file to change TL and frequency.
 
Question is: what does Lotus do with two rimshot signals on opposite ends of the market, and an in-town translator tied to an AM? Simulcast?

Between the three of them, the FMs do cover most of Sacramento and the suburbs pretty well…though not an ideal scenario to have listeners needing to choose one of three signals.
 
seattlesarchiebunker said:
Question is: what does Lotus do with two rimshot signals on opposite ends of the market, and an in-town translator tied to an AM? Simulcast?

Between the three of them, the FMs do cover most of Sacramento and the suburbs pretty well…though not an ideal scenario to have listeners needing to choose one of three signals.
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I saw an RBR article that inferred a simulcast. I get the idea of strong signals covering all parts of the market, but I agree it’s confusing.

What’s strange is that Entravision has their Tricolor format on their furthest signal. You wound think they would have gained an audience during the year 101.9 was simulcasting 99.9. The L-R coverage on 101.9 is impressive. They gained nothing simulcasting and ended flipping it twice in a little over a year.


It seems like Entravision doesn’t have a clear direction on what to do in Sacramento. Entravision hasn’t even had iHeart correct Fuego’s Sacramento logo on the iHeart App as it is still listed as 103.5 after two years of being on 101.9. Even the Entravision website lists the formats incorrectly for both 101.9 and 103.5.

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Then you have to look at Lazer, who purchased KCCL only to simulcast 94.3. It’s been two months since they did that, yet their active facebook page only promotes 94.3. They’ve gained nothing in the Nielsen ratings.

Facebook

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Well, you have three companies dividing up the Spanish Language pie in Sacramento. Not sure what revenue opportunity is there. I remember one market executive that came from what is now Entravision told me many years ago that they made money in Sacramento, but you would never see that based on the ratings.
 
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I just keep wondering if RAD will end up on these signals. I don’t know what format would fill in the other 19+ hours of the day…I suppose it doesn’t particularly matter. It could all be a virtual carbon copy of KDOT. If they can improve upon their dismal ratings for 104.7 and 92.1, plus the cost of 105.5, it wouldn’t take much to recover the cost of starting it up.

It could all (arguably) be programmed out of Reno on the cheap with local sales, and if it steals a share or two from KRXQ or KYRV, it would be a far better financial situation than Lotus has right now.
 
Michael Rivers Kramer said:
I’d also like to point out that the station is selling for $1,000,000. Salem bought it from Jaime Bonilla for $8,000,000 when radio stations were worth something.

For comparison, $1,000,000 won’t even buy you a tiny 3 bed, 1 bath house in my hometown of San Mateo.

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My wife and I love San Mateo, and that's a cute house. But not for $1.48M.

That's a point I've brought up in a few station sales in recent years on this board---you're talking about residential real estate prices (at least by NorCal standards) for radio stations now.
 
seattlesarchiebunker said:
I just keep wondering if RAD will end up on these signals. I don’t know what format would fill in the other 19+ hours of the day…I suppose it doesn’t particularly matter. It could all be a virtual carbon copy of KDOT. If they can improve upon their dismal ratings for 104.7 and 92.1, plus the cost of 105.5, it wouldn’t take much to recover the cost of starting it up.

It could all (arguably) be programmed out of Reno on the cheap with local sales, and if it steals a share or two from KRXQ or KYRV, it would be a far better financial situation than Lotus has right now.
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It would absolutely be programmed out of Reno. There might be one local salesperson on the west side of the Sierra, working from home, but maybe not.

My money, IF they did that (and there are other things Lotus could do), is that they'd just striaight-up simulcast KDOT, take whatever low-hanging fruit they get in terms of RAD listeners in the Sacramento area, and add that to the pitch for agencies with regional and national accounts (there's not a lot of difference in franchise businesses between Reno and Sac anymore).

On the off chance that RAD caught fire over here and it looked like there was a business for something more local for Sacramento, then they'd probably look at doing that just to add to revenue---but it would still be done at KDOT and run off a server in Reno, then fed to 105.5.
 
seattlesarchiebunker said:
Question is: what does Lotus do with two rimshot signals on opposite ends of the market, and an in-town translator tied to an AM? Simulcast?
Click to expand...
Technically, 104.7 is not tied to the AM. They bought it and moved it during the 1st phase of "AM Revitalization". So it's feasible that Lotus could repeat something else. But neither one of their other two signals cover that area, so 104.7 couldn't be a "fill-in". I guess they could lease an HD-2 from someone, which might still be less costly than running an AM.

Dave B.
 
I’d definitely put money on whatever Lotus does on 8/1 RAD radio is involved.

The beauty of running a potential simulcast (or trimulcast) out of Reno would be the potential elimination of renting their Sacramento studio location. That likely saves several thousand per month they’re already spending.

If the sales staff they have now aren’t already on WFH status, it would be an ideal time and position to start it.
 
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