Cuts at WPEN-FM

[atthestars]

Crossing Broad, a Philly-centric sports website is reporting that afternoon co-host Hunter Brody as well as APD Eric Camille have been let go in a round of cuts. Possible that others were part of cuts too.

RADIO WARS: Hunter Brody Out at 97.5 the Fanatic (UPDATED)

Radio Wars: Found out this morning that Beasley Media had to make some cuts and I was unfortunately part of it. Can’t thank @975TheFanatic enough for the last few years. It was an absolute blast. Excited to keep it rolling on Brodes Media! — Hunter Brody (@Brodes81) July 10, 2023 I’m hearing...

www.crossingbroad.com

 

[Steve Green NEPA]

Am not a Philly sports fan, or even of any town's sports radio listener. But after reading the Radio Wars report about Hunter Brody and doing some surfing, I much enjoyed a random column off the Fanatic 97.5 website -- the All-Star Break report card for the 26 Phillies ballplayers. See, I live in Phillies Country here, and occasionally have to sound somewhat lucid in provincial conversations, lol.
But there was no eMail provision to mail a nice 'thumbs-up' to the columnist. I couldn't even find out the writer's name. There wasn't even an eMail address for the station.
I wish my Mets and Yankees had such ostensibly impartial writers.

 

[lanceventa]

Crossing Broad, a Philly-centric sports website is reporting that afternoon co-host Hunter Brody as well as APD Eric Camille have been let go in a round of cuts. Possible that others were part of cuts too.

RADIO WARS: Hunter Brody Out at 97.5 the Fanatic (UPDATED)

Radio Wars: Found out this morning that Beasley Media had to make some cuts and I was unfortunately part of it. Can’t thank @975TheFanatic enough for the last few years. It was an absolute blast. Excited to keep it rolling on Brodes Media! — Hunter Brody (@Brodes81) July 10, 2023 I’m hearing...

www.crossingbroad.com

I was told there were additional cuts across the cluster including the Digital PD of WXTU.

 

[TheBigA]

This follows a series of cuts made last fall, so obviously they're still having trouble meeting their sales goals. Here's a link to the thread from last October:

https://www.radiodiscussions.com/threads/beasley-cuts-at-wpen-wxtu.755112/

This current advertising slump is the worst I've seen in a long time. It's affected all ad-based media, including digital and satellite.

 

[CTListener]

I was told there were additional cuts across the cluster including the Digital PD of WXTU.

Wow, and WXTU's a station that's been making news for its surge in listenership. Guess if the advertisers are jumping off what they see as a sinking ship (radio), it doesn't matter much how well any station in a cluster is doing audience-wise.

 

[wprt949]

even if 97.5 changes formats they still have to keep the sixers and flyers when 105.1 in Detroit flipped from sports to throwback hip hop they still had to carry the Detroit pistons from the previous sports format with the positions later moving on back to 97.1 the ticket

 

[CTListener]

This follows a series of cuts made last fall, so obviously they're still having trouble meeting their sales goals. Here's a link to the thread from last October:

https://www.radiodiscussions.com/threads/beasley-cuts-at-wpen-wxtu.755112/

This current advertising slump is the worst I've seen in a long time. It's affected all ad-based media, including digital and satellite.

Does it ever turn around for radio, or just for digital? Or do advertising expenditures wither across the board as online commerce becomes dominant and businesses don't have to advertise themselves as much since potential customers are finding them through web searches and word of mouth (including chatter via social media)?

 

[TheBigA]

Does it ever turn around for radio, or just for digital?

If I knew the answer, I'd buy lottery tickets. But you can see how these radio companies are dealing with it.

The trades like RadioInk are hopeful, but summer is usually the low point for sales:

Is Radio Advertising Headed For A Post-July 4th Cliff? - Radio Ink

This week saw some notable shifts in the top five national radio advertisers as tracked by Media Monitors for the week of July 3-9.

radioink.com

 

[AbrahamJSimpson]

Does it ever turn around for radio, or just for digital? Or do advertising expenditures wither across the board as online commerce becomes dominant and businesses don't have to advertise themselves as much since potential customers are finding them through web searches and word of mouth (including chatter via social media)?

The pool gets wider and wider. It’s hard to compete effectively against that many other platforms, but having a robust digital offering helps. But like any business, when the money isn’t there, something’s gotta give.

 

[TheBigA]

But like any business, when the money isn’t there, something’s gotta give.

Too much month at the end of the money.