I live in Louisiana. There’s only French culture in Lafayette/Lake Charles area. Shreveport is a grown up city and the city shares culture with East Texas. Outside of Baton Rouge/Shreveport/New Orleans, the state is mainly white/black
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Los Angeles Radio Ratings: June 2023
- Thread starter pjc1961
- Start date
Do you think KROQ flips anytime soon
I don't know... my screen name might have an issue with that... ("weis" in German literally means "white")
...or sometimes with reality.
They are doing it it in Tijuana as "Juanito el Hombre" with the same musicians who did Baby Shark in Mexican Banda style.
Okay, Zuckerberg, Conan O'Brien and Weiserguy.I don't know... my screen name might have an issue with that... ("weis" in German literally means "white")
There's a law firm in there somewhere...
Bwaaaaaa...hahahaha ! My little granddaughters play this constantly. There are hand motions that go along with each bar of this song, which look like the gator chop at U. of Florida. This is huge with kids born after 2010. I didn't know there was a Tijuana version of it.
And the French / Cajun population of Lou's-zee-anna is not, well, white?
Back when comedians could still joke about different lifestyle idiosyncrasies, I heard a stand-up guy in "the Big Easy" say that the swamp folks seemed to all be Black, but when you hosed them down, they turned out to be white rednecks with a funny accent.
And thats very true! But, theres New Orleans and then there’s Louisiana. Everything above I-10 is very rural. To be honest, my favorite part of the state is Monroe. Not a lot going on. But, Lumen is world headquartered there and the amount of open land truly makes it look like God’s country lol. I actually moved to Monroe from Los Angeles. Would love to have you here for a visit in Shreveport!
I find it fascinating that KRTH is tied #1, 18-34.
As I understand it, Los Angeles is the "largest country market" in the US. Indeed it would be great having the only station that actually reaches this "market within a market". It no doubt can't help but make money!
Woke is OK! I don't know how many people I've run into over the years, usually from the East Coast, who come out here don't understand: "Why is everything in Spanish? they ask. I explain and most are surprised, but some are shocked and even "horrified", go figure that!
BTW David you could add to your first paragraph, following "Mexico" , "The California Republic" which lasted, I think, less than 30 days before the "Yanks" fully took over.
There are parts of the east coast where you see the same thing, including Florida. Someone there says Florida is where woke goes to die, but he hasn't spent enough time in Dade County. Los Angeles is 74% Hispanic, and Dade County is 70% Hispanic.
Even younger California natives don't seem to have been taught that. I explained to a group of 20-something reporters, all from here, when I was ND at KFBK, that the name Sacramento comes from the first explorers having claimed that the waters of the river "tasted like the Blessed Sacrament", and so they named the river after it. And the town that sprung up on its banks was given the same name.
>>>Michael Rivers Kramer says "I find it fascinating that KRTH is tied #1, 18-34."<<<
And the other #1 station in the tie for 18-34 is KTWV, which has an older playlist than KRTH. A few KRTH titles are from the early 2000s but most of what the station plays was recorded in the 1980s. The Wave goes back even further. It still plays Aretha, Marvin and The Temptations in regular rotation. It's not "Just My Imagination" that KTWV still plays Motown songs.
So how can those two stations be both tied for #1? Everyone in the 18-34 demo was born between 1989 and 2005.
And the other #1 station in the tie for 18-34 is KTWV, which has an older playlist than KRTH. A few KRTH titles are from the early 2000s but most of what the station plays was recorded in the 1980s. The Wave goes back even further. It still plays Aretha, Marvin and The Temptations in regular rotation. It's not "Just My Imagination" that KTWV still plays Motown songs.
So how can those two stations be both tied for #1? Everyone in the 18-34 demo was born between 1989 and 2005.
Perhaps it's not the specific songs, but rather the station's mood that attracts them.
That's often the difference between people who use on-demand vs curated stations.
On-demand means they're looking for specific songs. Curated means they get a pre-selected style or list.
The Los Angeles MSA (Radio Metro, not Census metro) is 46.3% Hispanic.
The Miami MSA is 52.8% Hispanic.
Additionally: Miami is 3% Asian and 22.4% Black while LA is 6.6% Black and 17.2% Asian.
LA metro is only 29.2% non-Hispanic white. Of that percentage, nearly a third are first generation immigrants such as Persians, Armenians, Lebanese and people of other nationalities that don't fit in the Hispanic, Asian or Black categories.
In radio, we deal with metro areas, mostly made of one or more full counties. We don't deal at all with cities and towns and villages.
For those unaware that radio metros are not always the same as the Census / OMB metros, one is the Metro Survey Area and the other is the Metropolitan Statistical Area. The radio area is defined in its vast majority by use of radio, while the Census entity is based on commerce, commuting, economic integration.
Which is why I say woke is not dead in Miami, contrary what some might want to think.
When accommodation is made for language, age, or anything, that is an example of woke.
Simple. We are looking at "share" of audience in the so-called "ratings" that appear online. Share is a percentage of only those who listen to radio in a defined time period.
If we use ratings, which is the percentage of all people whether listening to radio or not in the defined time period, we find that a huge percentage of the younger demos either listen to radio less or not at all because their music, unedited and uncensored, appears online and is available without ads and intrusive DeeJays on mobile devices.
Example (using latest LA) data of rating vs. share:
Rating: the average percentage of 18 to 34 year old users of OTA radio in mid-2021 was 4.5%, and today it is 3.5%. That is the PUMM figure, Persons Using Mass Media meaning stations and their streams.
Share: the percentage of persons using radio is always a total of 100%, because, whether more or less people, that figure only shows how radio audiences are divided among stations and share does not show people who listen less or not at all to radio.
History: Nearly 25% of average listeners have left in two years. 20 years ago, the figure of PUR (called Persons Using Radio back then) was around 18%; radio is off by over 80% in 22 years in 18-34.
So a huge percentage of younger listeners don't listen to OTA radio or, even, their streams. They can get their own playlists or a variety of curated lists. They don't get many ads or, if you pay, any ads. No traffic reports that they can get on Waze and weather is updated on Weatherbug and others. News headlines, configurable to one's taste, political perspective and world view, come in dozens and dozens of services and sources.
Now, here is just KRTH in 18-34: in mid-2021 they had a rating of 0.3. Today they have a 0.2. In 18-34, in mid-2021 they had 9,200 AQH listeners while now they have 6,000. KIIS had 7,900 two years ago and has 5,600 18-34 listeners on average now.
In mid-2021 all stations together had 135,600 18-34 listeners. Now, it i is 108,200. And that is 3.5% of all 18-34 year olds in the market. They other 96.5% are not, on average, listening.
Still, though, despite much lower amounts of listening time, 77.5% of all persons in the 18-34 demo do use radio in some amount during each week in LA. In 25-54 it is 81.5% who use radio, and in 35-54 it is 84.4% who use radio weekly.
In 2000, the percent of people using radio was just over 94%. There has always been a percentage of people who don't use radio in a given week... usually due to things like illness, heavy work schedule, vacations, etc., and not a dislike for radio.
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