When will K-Love hit the DFW market?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
K-Love
- Thread starter charles1234
- Start date
Or when EMF sweetens the deal for a potential seller. You know they are serious about entering DFW as they were willing to shell out $$$ to Audacy for the K-Love branding in the market.
Appears the “two FM stations with the KLUV call” situation has yet to be worked out.
Looking like mid to late October for K-Love launching in Houston.
D
Deleted member 76036
Guest
Just curious, with the sale of the KLUV IP, is there a specific amount of time agreed upon that EMF has to wait before introducing the K-LOVE brand into DFW? Or could they do it right now, if they wanted to?
For example, I know that EMF has been upgrading a lot of stations to HD. Could they essentially upgrade 101.7 KYDA and put K-LOVE on the HD2 if they wanted?
For example, I know that EMF has been upgrading a lot of stations to HD. Could they essentially upgrade 101.7 KYDA and put K-LOVE on the HD2 if they wanted?
There have been markets where EMF had only one station, with K-Love as the primary programming and sibling Air1 on the HD-2, but I am not aware of any examples of the other way around.🤔 EMF seems to go after a second station wherever possible to have both formats on analog FM. Another common situation is having Air1 on an HD-2 feeding a translator.
There is an associated Spanish language service, Radio Nueva Vida, that runs on the HD-2/3 of some EMF outlets.
Not all EMF stations have HD, but apparently it is being added as part of the regular transmitter replacement cycles.
D
Deleted member 76036
Guest
Thanks for the reply. I think their end goal is to get K-LOVE on a frequency that’s broadcasting from one of the Cedar Hill sticks, but I was just curious if they would use HD and KYDA for a “soft launch” until they're able to make that happen.
To me, KYDA seems to cover a decent enough portion of the metroplex, where they might see benefits of adding HD and K-Love to an HD2. Who knows?!
But I think you’re right, that they’re adding HD as part of the regular transmitter replacement cycles. I’ve noticed HD on some K-LOVE and Air1 stations that are outside of major and large markets.
Lansing, MI is an interesting example. EMF has Air1 and K-Love 2000s on translators (Air1 95.9 is fed from 100.7 WITL-HD3 and K-Love 2K 90.9 is a distant satellator), but not K-Love itself. There is no K-Love signal that reaches the market reliably (the closest is probably Saginaw/Bay City). Also, EMF has a standalone FM in the Traverse City (northern MI) market that runs Air1, while K-Love does not have a presence in that area (although parts of the area can receive K-Love from Green Bay or the central U.P.).
Probably 2024.
Dallas is a little saturated with Christian Contemporary, but I'm sure EMF wants to get into this market more than any other because it would fulfill its continuing mission, and because K-LOVE will be launching in Houston within weeks. My guess is eventually 93.3, 94.5 or 97.1 goes to EMF for a price that Cumulus/Urban One/IHeart can't refuse. KLTY *is* the established Christian station here, however, so it won't make much of a dent, but it's about reaching a few more listeners. They already have Air 1.
Why don’t they change Air 1 to K-LOVE on 101.7?
thats exactly what theyre doing... as current transmitters come time for replacement, if they arent hd, they most likely get converted to it when the new transmtiter is installed.
Eve little ole KLWV Chugwater/Laramie/cheyenne, WY will eventually be HD if it isnt already
Not sure if EMF had to agree to wait or not before potentially launching K-Love in DFW. I don't believe the details of the deal were ever made public. Since EMF has a national copyright on the name outside of a few select areas, it will not have a time limit in the future.
Unless things have changed, Air1 makes too much money. I remember hearing Texas is responsible for an outsized portion of Air1's total donations. I can't remember the exact percentage, but it was gigantic. EMF isn't going to give that up, especially when launching K-Love on a Wise County stick would make competing with the established KLTY more difficult.
Below are 2 examples of markets where Air1 is on a full power analog station and K-Love on an HD sub-channel and translators.
In Missoula, MT Air1 is on KYMI 97.5 FM with K-Love on KKVU HD2 104.5 and translator K229BU 93.7.
In Minneapolis Air1 is on KMWA 96.3 while K-Love is on KMWA 96.3 HD-3 and KTCZ 97.1 HD-2 and several translators.
You're right about Missoula. The TOH ID mentions KKVU-HD2 and 93.7 Missoula. It is not one of those generic "KLOV Winchester" ones like some translators. But since I'm not a fan of the massive EMF mothership, and I was in Missoula twice this year, I mainly listened to KMZL (SOS) for Christian music. Your Network of Praise also does some CCM, but most of their programming day is teaching/preaching programs, much like KCBI in Dallas does at night. Some KLTY listeners could easily switch over to KCBI, since CCM takes up all of the daytime/afternoon on weekdays except for 8:30-10AM when Robert Jeffress, David Jeremiah and Chuck Swindoll are on.
I think it will put a dent in KLTY except during the Christmas season cause K-LOVE doesn’t do the all Christmas format probably because many of the markets that K-LOVE is in already have at least 2 to 4 Christmas stations. However KDGE can put a dent in the ratings during the holiday season so there is that.
That’s because it would a waste a income source competing against KTIS.
I'm sure it has probably changed by now, but in the Mike Novak era they had a strategy when they would buy signals in regards to what they would put on them. In recent years it seems like it was still in place. At least until now, assuming they put K-LOVE on in Houston and compete with KSBJ.
It was always something like this:
If they buy a station where there is a full time CCM station that is Non Commercial, Air1 goes on it. It compliments it, doesn't compete directly. They didn't want to compete directly with another ministry doing the same format.
If they buy a station where the CCM station might also have preaching, or is a commercial station, K-LOVE will go on. Dallas fits this in both cases. Only thing stopping them was KLUV.
If they end up with another station with more power K-LOVE will go on, Air1 will replace K-LOVE on the weaker signal.
If they have excess signals, they'll put on Boost, Radio Nueva Vida, K-LOVE 90s, K-LOVE 2000s or in the case of Minneapolis, K-LOVE itself (Which is a less common example of putting K-LOVE on in a place where there is an existing Non Commercial CCM station).
In Nashville, Way-FM was Christian CHR at the time K-LOVE went on the air. Air1 was too. Way-FM flipped to Christian AC that same year. Washington DC was always a goal, regardless if there was a Non Commercial CCM station or not. They wanted to reach politicians.
It was always something like this:
If they buy a station where there is a full time CCM station that is Non Commercial, Air1 goes on it. It compliments it, doesn't compete directly. They didn't want to compete directly with another ministry doing the same format.
If they buy a station where the CCM station might also have preaching, or is a commercial station, K-LOVE will go on. Dallas fits this in both cases. Only thing stopping them was KLUV.
If they end up with another station with more power K-LOVE will go on, Air1 will replace K-LOVE on the weaker signal.
If they have excess signals, they'll put on Boost, Radio Nueva Vida, K-LOVE 90s, K-LOVE 2000s or in the case of Minneapolis, K-LOVE itself (Which is a less common example of putting K-LOVE on in a place where there is an existing Non Commercial CCM station).
In Nashville, Way-FM was Christian CHR at the time K-LOVE went on the air. Air1 was too. Way-FM flipped to Christian AC that same year. Washington DC was always a goal, regardless if there was a Non Commercial CCM station or not. They wanted to reach politicians.
Last edited:
Lubbock and Amarillo were among the first 10 markets for Air1 outside of California and Oregon. At the time those went on, Air1 only had about 20 signals overall. Air1 really only grew to its current state within the last decade or so, starting in the 2000s. It was mostly translators, many in college towns since that was the target audience back then. About 40 of their stations are still active translators for KHRI in Hollister, CA which never mentions its frequency in the Legal ID as a result.
Houston and Dallas were a major part of it's growth beyond small and medium markets, particularly with major Top 10 markets. I believe Phoenix was probably the largest market full signal they had before they went on in Houston and Dallas.
Last edited:
- Status