S.A. 6+ PPM JULY NUMBERS

[BigJuan78]

Nothing epic to see here this month: KONO, KQXT, KAJA maintain course as respective 1,2,3. Classic Rock KTKX is cementing it's space at 4th and KISS dethrones a wobbly Y-100 as 5th.

KVBH (VIBE) is finally gaining traction with a 4.9. with it's sister KBBT holding at a 3.1. 961-NOW, KTSA and WOAI have taken tremendous slips into the 3.1 and 2.6 shares for such big signals and mainstream formats...

 

[saradio1]

KVBH (VIBE) is finally gaining traction with a 4.9. with it's sister KBBT holding at a 3.1. 961-NOW, KTSA and WOAI have taken tremendous slips into the 3.1 and 2.6 shares for such big signals and mainstream formats...

A few days before the PPMs being released, Vibe does what it always does after a month into a shift in music. They go back to leaning heavy on Hip Hop.

The Rhythmic Pop appears to have all been removed.

The playlist is from earlier today 8/14.

.

 

[BigJuan78]

Seems like they are catering to the (now-adult aged) Beat audience that made it #1 2001-2007. KONO likely will consume the Rhythmic AC niche, they are already dabbling in it, as their earliest weekday titles seem to be 1979 (sans Caseys Top 40).

 

[011nerve]

I don't think KISS-FM will change much with it's current rating, but they need to lower all the old rock they've been playing for the last 15 years and start playing newer rock. There are some good bands out there.

 

[ksradiogeek]

I don't think KISS-FM will change much with it's current rating, but they need to lower all the old rock they've been playing for the last 15 years and start playing newer rock. There are some good bands out there.

Why mess with something that’s been successful for decades? Kiss is doing fine not playing much, if any, current rock.

 

[badfinger09]

Why mess with something that’s been successful for decades? Kiss is doing fine not playing much, if any, current rock.

you are correct, KISS and KONO-FM are well programmed Super Brands that know their markets. KONO-FM is now the top biller in SA, KISS is not far behind.

 

[Aquarius]

Why mess with something that’s been successful for decades? Kiss is doing fine not playing much, if any, current rock.

You are exactly right fans who listen to KISS don’t want to hear these bands, and I doubt that fans of these bands are not the ones listening to KISS anyway.

 

[BigJuan78]

KISS seems perfectly fine dominating the Rock space without doing much harm to it's sister Classic rocker KTKX. Even then, it can softly offload more of the gold titles to the Eagle. Saying this, KISS has allowed enough white space for an Alt or New Rock sound to move in but it HAS to bring local activation and flavor along (see the demise of ALT-1033)... Also seems like KISS ratings are more personality (Billy Madison) than the tired playlist.

 

[dlf1]

I can understand being very cautious with new music, but core bands for 99.5 KISS (Metallica, Guns ‘n Roses, Foo Fighters, Disturbed and Staind) all have songs in the upper reaches of the Active Rock Charts and KISS won’t play them. Do currents test that badly these days?

The ratings show KISS is doing well, so I can’t argue with their success or legacy.

 

[BigJuan78]

I cant speak for Active Rock but in the niches that are strong in SA (Tejano), audience tests for new music from well-established artists like Intocable, Siggno, Los Palominos and other boots 'n' hat groups bombed, so yes there is a perception to regress to familiar titles with panel testing... Saying that, if KISS is flying right around the Active Rock Charts then there is the opportunity/space for a competitor. -?

 

[davideduardo]

I cant speak for Active Rock but in the niches that are strong in SA (Tejano), audience tests for new music from well-established artists like Intocable, Siggno, Los Palominos and other boots 'n' hat groups bombed, so yes there is a perception to regress to familiar titles with panel testing..

The issue is not with testing itself or even with the music. Like a number of other formats like Beautiful Music, Smooth Jazz and "50's & 60's oldies" the formats aged out and the fans are either too old or gone and not of interest to advertisers.

Tejano songs, mostly the ones from the 80's and 90's, test well among a smaller group of people over 50 in San Antonio. But that's not an audience that advertisers want to reach. Those under 50 are into other things.

And as you mention, new songs by old artists don't get positive response, so the format is sort of a time capsule. I always thought that adding later 80's and 90's country, from Willie to Garth to George would make a nice combination and lower the age appeal a bit. And you gotta' have "Streets of Bakersfield" with the stomach organ to make it complete.