Tampa-St. Petersburg-Clearwater Radio Ratings: July 2023

[pjc1961]

Covering the survey period from Thu. 6/22/2023 thru Wed. 7/18/2023, age 6+ overall:

Tampa/St. Petersburg

Nielsen Audio PPM Monthly Ratings Tampa/St. Petersburg/Clearwater (Market #16) Population: 3,006,600 Black: 370,500 – Hispanic: 627,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio...

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[kybroadcaster]

What has happened to Q104? Looks like Tampa doesn't want MJ in the morning and all those 80's songs? The meat and potatoes of Classic Hits will always be late 60's and 70's with (the right) 80's sprinkled in. This music doesn't age. It keeps finding younger audiences.

 

[frankberry]

Just remember ... 6+ numbers Don't mean anything. That's why they are released free of charge.

 

[Gregg.]

>>>What has happened to Q104? Looks like Tampa doesn't want MJ in the morning and all those 80's songs? The meat and potatoes of Classic Hits will always be late 60's and 70's with (the right) 80's sprinkled in. This music doesn't age. It keeps finding younger audiences.<<<

I'm not sure any of that is true. Q105 is #7. That's not bad. We don't know if MJ Kelli's wake up show is overperforming or underperforming the rest of the station. But he just gave up his afternoon syndicated conservative talk show using his real name of Todd Schnitt. Now in his 60s, he didn't want to do both shows anymore. I assume he chose the morning gig because it pays better and has more staying power.

And Classic Hits is, by definition, mostly 1980s with some 70s and 90s. Oldies is 60s and 70s. If today you are 50, your high school years are 1986 to 1991. Maybe you also enjoy your older cousins' Eagles and Fleetwood Mac music from the 70s. But not much more from that decade. Looking at Q105's playlist, it looks typical for today's Classic Hits station.

 

[Yabadabado1]

Here's what I'm finding out....since I work on and off with high school sports teams the kids are getting away from rap/hip-hop and starting to listen to what's considered classic rock.....and quite a few like country which [pulls old man pants up to nipples] you wouldn't have caught a teenager back in my high school years listening to a country station.

 

[Loverofradio]

Here's what I'm finding out....since I work on and off with high school sports teams the kids are getting away from rap/hip-hop and starting to listen to what's considered classic rock.....and quite a few like country which [pulls old man pants up to nipples] you wouldn't have caught a teenager back in my high school years listening to a country station.

I work with high school sports teams too and I still hear hip hop all the time

 

[Yabadabado1]

I work with high school sports teams too and I still hear hip hop al

Didn't say I wasn't hearing it, it's just not being played as much as it used to be, say, like 5 years ago. I am more likely to go into the locker room nowadays and I'll hear classic rock or country playing playing instead of hip hop/rap. Just waiting for the day when I walk in and hear them playing EZ listening music....Johnny Mann Singers or The Very Best of Muzak or something similar. Of course I'll probably be long dead before that every happens.

 

[Loverofradio]

Didn't say I wasn't hearing it, it's just not being played as much as it used to be, say, like 5 years ago. I am more likely to go into the locker room nowadays and I'll hear classic rock or country playing playing instead of hip hop/rap. Just waiting for the day when I walk in and hear them playing EZ listening music....Johnny Mann Singers or The Very Best of Muzak or something similar. Of course I'll probably be long dead before that every happens.

Huh? More times than not, coaches are playing whatever is on their Apple Music or Spotify playlist. No good football team would ever let players dictate what kind of music is played at practice. I really, really don’t understand this. Ive even covered three D-1 college teams in my market and the same goes for collegiate practices.

 

[Old top 40 fan]

They canned Mason but kept MJ. Don’t get it.

 

[RMarino]

They canned Mason but kept MJ. Don’t get it.

I was going to suggest that as a reason for the ratings decline. Personally I listened to Q105 in the afternoons just to hear Mason, especially the Friday Festivities. I haven’t listened to the afternoon show since they let him go. I couldn’t even tell you who the jock is that replaced him.

 

[Yabadabado1]

Huh? More times than not, coaches are playing whatever is on their Apple Music or Spotify playlist. No good football team would ever let players dictate what kind of music is played at practice. I really, really don’t understand this. Ive even covered three D-1 college teams in my market and the same goes for collegiate practices.

As far as I know, at least at the schools I deal with, kids get to choose what they want to hear when they warm up or are in the locker room. It's changed a bit after the football team kids played songs that basically had every swear word known to man in it. A rather wealthy individual who donates huge amounts of money to the athletic teams went on a rampage from the school board on down about "having to listen to THAT filth over MY PA system" [as if he was the only one that paid taxes for it.] The kids were told no more songs containing swear words, no hip-hop/rap. Like that when "non-wealthy" people complained about it, they were ignored. When the kids tried to slip songs by me that contained them, their choice was taken away from them and all playlists have to be approved by the coach or left up to me. So now the kids have a large speaker system on the field that the listen to when warming up that the crowd can't hear. I've been told no more music that has ANY swear words, even damn or hell in it. I've even had parents give me CDs/tapes/whatever and demand I play them. Told them that "This is not a radio show, you don't get to demand that I play whatever you want" which caused them to go to the AD/coach and complain and be told "Tough shit. Your job as a parent/fan is to pay your entry fee and support your kid or players" Can't even play songs that may indicate feelings for the opposite sex, "Heaven on the 7th Floor", "Angel Is A Centerfold.", songs like that. The crowd nowadays bitches about ANY song THEY think is inappropriate. Got my revenge finally by basically just playing MUZAK versions of songs, which REALLY set the crowds off and I told them "Hey, it's your griping about the music, ANY music I play, that resulted in this". So the school board/AD/principal/coach finally relented and said I could play what I wanted as long as it was "clean".