makes since that it will die at the hands of the SEC Network, also owned by ESPN. and the irony is, this channel is now dying and the Big XII is revived by new colleges joining to replace ones that left and even a former Big XII college is rejoining and that college is Colorado, who may have regretted leaving the Big XII for now dying Pac-12.
when the Longhorn Network started, this kinda cause Colorado to join the Pac-12, Texas A&M & Missouri (Mizzou) to join the SEC & Nebraska to join the Big Ten all while TCU & West Virginia joined in 2012 to replaced 2 of those 4 departed schools.
now Texas & Oklahoma are SEC bound, and 2 more schools will replace the remaining 2 schools that left for SEC, Pac-12 and Big Ten this season as well as 2 more schools with BYU, Central Florida, Cincinatti and Houston joining the conference this season in Texas & Oklahoma's Big XII swan song before their move next year.
and next year, Arizona, Arizona State, Utah will leave the dying Pac-12 along with the returning Colorado Buffaloes to the Big XII.
so yeah, UT-Austin's greed cause the decline of the Big XII and arrivals of new teams from non-power 5 conferences, Texas & Oklahoma's departure and Pac-12's death is causing it's resurrection.