If there were consensus currents that would lead to listener interest, the way there were in the 90s, sure. But there aren't.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Will KROQ tweak its format?
- Thread starter 30james
- Start date
If there were consensus currents that would lead to listener interest, the way there were in the 90s, sure. But there aren't.
Nobody is being successful with alternative currents. There are several separatee taste groups for current alternative rock, and they don't like the same artists and songs.
Is kroq the most hated station in Los Angeles radio history? I’ve just never seen others NOT want something to work. 🤣
Realistically, KROQ and KYSR are fairly close in audience. Perhaps 180K in cume difference. It wouldn't take a lot to bridge the gap. KROQ has almost 1 million listeners, which is a sellable number, and it fits well in a cluster that has classic hits, adult hits, news, and urban AC. My view is they need to do more outreach to people who don't know they exist.
Where do radio stations advertise themselves these days, besides concert venues?
The problems at KROQ started over a decade ago when the musical direction of the station was a poor fit with the core audience of the longtime morning show.
KLOS definitely has had its own share of challenges over the past decade. The demise of 100.3 The Sound was the best thing to happen to KLOS. For quite a while, KSWD was even with or ahead of KLOS in-demo.
That was before Mike Kaplan. He was probably still in Burbank. As I recall, KROQ played a lot more currents then. So I'd agree the music then was too new for the older listeners.
Have you read the KRTH threads in the past ten years?
Occasionally, still, on billboards, and on signage at sports venues, but far from as often as they did in the '90s and before.
Lol! i thought people just hated the 1990s-2000s music on 101.1?
At some point he moved to NYC to program WXRK and programmed KROQ from NYC (which I always thought was never going to work).
I thought about this, only because i’m kicking the tires on launching my own media company, kroq should really consider going after non-traditional audiences from different ethnic groups. Maybe launch podcasts or whatever interviewing popular black, Hispanic, Asian artists in the alternative genre. I’m not saying it’ll make kroq a first place station. But, it’s outreach and getting the name out there
Hmmm, can you name any artists who would fit that description? The genre is mainly white male.
There are obviously not enough such artists unless unknowns are played and that is defeating the whole purpose of music radio of "one to many".
Do they still the Alternalido show on Sunday nights? They were giving Spanish-language Alternative a spot there IIRC.
Off the top of my head, Tom Morello, Bakar, Kenny Hoopla. i have to do some more googling for others.
They did a podcast with Kenny Hoopla a couple years ago:
- Status