Boston Radio Ratings: August 2023

[pjc1961]

Covering the survey period from Thu. 7/20/2023 thru Wed. 8/16/2023, age 6+ overall:

Boston

Nielsen Audio PPM Monthly Ratings Boston (Market #10) Population: 4,423,400 Black: 379,700 - Hispanic: 566,400 Average Quarter Hour Share for

radioinsight.com

Top 5+ demo rankings analysis via Research Director Inc. are posted on their "Hot Topics" blog.

Press release: https://researchdirectorinc.com/wp-...up-Is-Moving-to-Hot-Topics-August-31-2023.pdf

Blog link: RADIO RATINGS ROUNDUP AUGUST 2023 PART II | Research Director, Inc.

25-54: 1. WBZ-FM 2. WXKS-FM 3. WROR (up from #6) 4. WWBX 5T. WBUR 5T. WMJX 5T. WBOS (up from #9) 11. WBGB (down from #4)
18-34: 1. WXKS-FM 2. WBGB 3T. WWBX 3T. WBZ-FM 5. WKLB (up from #11) 8. WMJX (down from #4)
18-49: 1. WXKS-FM 2. WBZ-FM 3. WWBX 4T. WMJX 4T. WROR 4T. WZLX (up from #9) 8. WBGB (down from #5)

 

[freqlost]

Farewell All Access

WBWL gets a huge jump for some reason.

 

[Jimmy128]

https://ratings.****************/content/arb013

 

[MassMusicMan]

Big is 15th 6+, but 2nd 18-34?

I'm convinced at this point that sticking somebody on the shoulder of every major commuter route in Eastern Mass for 13 hours a day would yield better data than just mailing the devices to whomever answers the solicitation.

 

[davideduardo]

Big is 15th 6+, but 2nd 18-34?

I'm convinced at this point that sticking somebody on the shoulder of every major commuter route in Eastern Mass for 13 hours a day would yield better data than just mailing the devices to whomever answers the solicitation.

That is not how it works. Participant dwelling units are selected to form a statistically representative panel. Every age group, gender, ethnicity, county of residence in the MSA, zones in some counties, income level and education level are proportional on the panel.

In other words, if 32% of a market is Hispanic, 32% of the panel will be Hispanic. And among the Hispanics, they will be proportional to each age range, language dominance and all the other stratification variables like gender, education, etc.

Any time a household leaves the panel, they are replaced with one just like them. If any member of the household stops participating, they whole household is kicked out.

Meters are not "just mailed to people". People are selected and recruited carefully and proportionally.

 

[KurtPilo]

Are there any publicly available sources of ratings by demographic and/or weekly?

Thank you

 

[MassMusicMan]

That is not how it works. Participant dwelling units are selected to form a statistically representative panel. Every age group, gender, ethnicity, county of residence in the MSA, zones in some counties, income level and education level are proportional on the panel.

In other words, if 32% of a market is Hispanic, 32% of the panel will be Hispanic. And among the Hispanics, they will be proportional to each age range, language dominance and all the other stratification variables like gender, education, etc.

Any time a household leaves the panel, they are replaced with one just like them. If any member of the household stops participating, they whole household is kicked out.

Meters are not "just mailed to people". People are selected and recruited carefully and proportionally.

Oh, I don't doubt that the representative sample is the best cross-section that it can be. It just ain't, pardon the pun, big enough if we're getting a split like that.

 

[johnster]

Sweeping Layoffs Begin At Nielsen As Company Cuts Global Workforce By 9%.

Nielsen today announced it will enact a massive round of layoffs to reduce its global workforce by about 9%. The measurement giant’s second reduction in force this year under its

www.insideradio.com

 

[CTListener]

Sweeping Layoffs Begin At Nielsen As Company Cuts Global Workforce By 9%.

Nielsen today announced it will enact a massive round of layoffs to reduce its global workforce by about 9%. The measurement giant’s second reduction in force this year under its

www.insideradio.com

I fully expect the layoffs to be a statistically accurate cross section of the entire company workforce, by age group, gender, ethnicity, county of residence, income level and education level.