Washington DC Radio Ratings: August 2023

[pjc1961]

Covering the survey period from Thu. 7/20/2023 thru Wed. 8/16/2023, age 6+ overall:

Washington DC

Nielsen Audio PPM Monthly Ratings Washington DC (Market #8) Population: 5,162,900 Black: 1,388,300 – Hispanic: 928,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

Top 5+ demo rankings analysis by Research Director Inc. are now posted on their "Hot Topics" blog -

Press release:

https://researchdirectorinc.com/wp-content/uploads/2023/09/Radio-Ratings-Roundup-Is-Moving-to-Hot-Topics-August-31-2023.pdf

Blog link:

RADIO RATINGS ROUNDUP AUGUST 2023 PART II | Research Director, Inc.

Welcome back to part two of our Radio Ratings Product. The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the math mavens from

researchdirectorinc.com

25-54: 1. WASH 2. WAMU 3. WKYS (up from #9) 4. WMMJ 5T. WPGC 5T. WTOP (up from #8)
_______ 7. WIHT (down from #4) 8. WGTS (down from #3) 9. WHUR (down from #5)
18-34: 1. WAMU 2. WASH (up from #5) 3T. WMMJ (up from #6) 3T. WKYS (up from #7) 5. WIHT
_______ 7. WPGC (down from #2) 8. WGTS (down from #8)
18-49: 1. WASH 2. WAMU 3. WKYS (up from #7) 4. WPGC 5. WIAD 6T. WIHT 6T. WHUR 9. WGTS (down from #3)

 

[jt99]

I know the 6+ numbers don't mean anything, but it's interesting and a bit odd to see such a large gap in share between #5 and #6

 

[TheBigA]

I know the 6+ numbers don't mean anything, but it's interesting and a bit odd to see such a large gap in share between #5 and #6

I agree, and that such a gap has been pretty consistent for a while. Also, unlike some markets, the ownership is fairly well balanced among the top stations. No one company is dominating the airwaves.