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K-Love

crainbebo said:
They used to be Christian Rock, thus the presence in college towns. EMF changed that in the early '10s and went to a CCM-type format, and is now worship music 24/7. Now, as a Worship station, EMF wants to expand it to every market in the U.S. to complement the K-LOVE mothership.
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It was technically Christian CHR or Hot AC, which was heavy on the Rock at the time. The labels slowly stopped releasing that kind of music, so they evolved to "Positive Hits" in 2014 or so. It was basically an edgier K-LOVE. The Contemporary Worship came in 2019 (It's the most popular genre of Christian music at the moment) but they still mixed in other genres until last year.

Side note, K-LOVE 2000s has been playing a lot of the music Air1 played back then lately. Thousand Foot Krutch, Flyleaf, P.O.D., Skillet, etc.
 
HTX said:
I'm sure K-LOVE launching on a good signal could put a dent in KLTY. KLTY has a ton of ads and I'm sure a lot of people will switch over just based on that.
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K-Love has it's share of fund raising programing. Here in Atlanta The Fish has survived. K-Love hasn't bought Nielson lately but the IIRC a few years ago, K-Love didn't do that well 6+. But donors is what really matters to K-Love. The merchant advertising money will stay with The Fish.
 
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EMF does 2 weeks of fund raising twice a year. Nonstop all day long. That's on K-LOVE.

Air1 used to do this, but after they changed to Contemporary Worship, they decided new listeners wouldn't want to hear two weeks of nonstop fundraising. So they split it to about 3 or 4 days a few times a year. At the end of the pledge drives, they go completely jockless music for a day or so.

They rarely seem to have any trouble reaching 100% of their goals. A company named Dunham coaches them. They're based in Plano. I believe they do pledge drive coaching for many non profit Christian stations. It sounds really stressful for everybody involved but they manage.

I've listened to them on and off since the early 2000s, give or take 23 years. It's been mostly the same as far as fundraising for at least the last decade or more.
 
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EMF enters markets where there are non-comm Christian contemporary stations now. Just near me I can think of WEKL in Augusta, GA (up against established WAFJ) the upcoming flip of WGTK in Greenville, SC against WLFJ (and to a lesser extent WMIT), as well as Savannah, GA.
 
101tm said:
EMF enters markets where there are non-comm Christian contemporary stations now. Just near me I can think of WEKL in Augusta, GA (up against established WAFJ) the upcoming flip of WGTK in Greenville, SC against WLFJ (and to a lesser extent WMIT), as well as Savannah, GA.
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WAFJ has blocks of preaching and talk at night (Focus on The Family, etc)
WLFJ does as well. In Touch, Focus On The Family, etc

The big difference is K-LOVE is 100% music with the exception of the quick 60 second breaks once an hour. No talk or preaching blocks. There are several exceptions. It's more of a general thing.
 
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Im still trying to figure out why EMF paid for the rights for the K Love brand in DFW but has not bought a signal in the market. Was there a time frame to let the name rest after 98.7 sold the brand? I wonder if a deal for a station fell through and the board of EMF is not looking to spend too much money to get into DFW
 
RadioRonnie285 said:
Im still trying to figure out why EMF paid for the rights for the K Love brand in DFW but has not bought a signal in the market. Was there a time frame to let the name rest after 98.7 sold the brand? I wonder if a deal for a station fell through and the board of EMF is not looking to spend too much money to get into DFW
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Rumor was that EMF was working on a deal to acquire a DFW station, but the new CEO was apparently not as keen on airing the format in the market as his predecessor. The deal to acquire the calls and brand from Audacy, however, had already been signed. That one, though, might've happened anyway. Not having to worry about brand confusion is a plus whether you have a station in the market or not.
 
Kent said:
Not sure if EMF had to agree to wait or not before potentially launching K-Love in DFW. I don't believe the details of the deal were ever made public. Since EMF has a national copyright on the name outside of a few select areas, it will not have a time limit in the future.
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Several operations had service marks that predated the founding of EMF. For example, KLVE in Los Angles had a service mark on K-Love dating to when the airline owned it in the earlier mid-70's and which it kept when it went to all Spanish. Similarly, HBC had the name registered for its Houston and San Diego stations.

So EMF had to pay Univision to use K-love in LA.

Of course, what changed trademarks radically is the Internet. A streamed station in Moosetail, Maine, named "The Moose" can register a trademark nationally because the stream is accessible everywhere. To have a "Moose" in Montana, you'd have to negotiate with the folks in Maine!
 
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