Cumulus KC shuffle coming

[Mark Roberts]

Well, it just happened. The end of 105.1 The X was sudden. It played "Touch, Peel, and Stand" by Days of the New and went straight to Power 105.1, no announcement or anything of the like.

So...how does KPRS do these days? Its hold on the Kansas City Black audience used to be unshakeable.

 

[ksradiogeek]

That was one of the worst format changes I’ve ever heard…

Some listeners just aren’t into elaborate format change pieces anymore. 🤷🏻‍♂️

 

[ksradiogeek]

So...how does KPRS do these days? Its hold on the Kansas City Black audience used to be unshakeable.

8th in 6+ as of August. Usually hangs in the top 10.

 

[ksradiogeek]

Well, it just happened. The end of 105.1 The X was sudden. It played "Touch, Peel, and Stand" by Days of the New and went straight to Power 105.1, no announcement or anything of the like.

Heard what was the final song on the 107 side?

 

[tall_guy1]

So...how does KPRS do these days? Its hold on the Kansas City Black audience used to be unshakeable.

Not sure why they abandoned urban ac several years ago, though.

 

[ksradiogeek]

Not sure why they abandoned urban ac several years ago, though.

Likely more potential ad revenue by skewing younger.

 

[speer360]

 

[MarkW]

Good move for 105.1; now let's see what happens to 107.3.

 

[TheRob]

Cumulus could have used a producer for that format change.

 

[tall_guy1]

Good move for 105.1; now let's see what happens to 107.3.

Doesn't seem like a move to get much of any 105.1 the x listeners to stay though. The past times, they moved from different blends of rock into each other

 

[radiofan2023]

Guess I'll just listen to 98.9 The Rock again

 

[MarkW]

Doesn't seem like a move to get much of any 105.1 the x listeners to stay though. The past times, they moved from different blends of rock into each other

The number of AQH listeners generated by The X was probably too small to matter in the grand scheme of things.

 

[ksradiogeek]

Doesn't seem like a move to get much of any 105.1 the x listeners to stay though. The past times, they moved from different blends of rock into each other

Doesn’t matter - KCJK is not targeting rock fans anymore. The station changed formats outright because its purpose as a flanker for Fox was no longer needed and deemed expendable. Anyone who wants rock in some form can go to Audacy’s combo, Fox or Bridge. Not hard to figure out.

 

[ksradiogeek]

Doesn’t matter - KCJK is not targeting rock fans anymore. The station changed formats outright because its purpose as a flanker for Fox was no longer needed and deemed expendable. Anyone who wants rock in some form can go to Audacy’s combo, Fox or Bridge. Not hard to figure out.

All X did was sit in the 2 shares. It only served as a sales flanker for Fox and go after ‘QRC. In addition, Cumulus felt they could cut into ‘PRS’ long dominant hold on the urban audience by transforming a low-share adult-ish urban into a younger targeting outlet heavy on hip hop.

 

[radiorobert]

I wish Cumulus would launch a station in my area that’s actually staffed with air personalities and shows like this one. Kudos to being in a market with ad dollars guaranteed.

 

[speer360]

 

[radiorobert]

So it would seem Cumulus KC recognized a need and opportunity to increase revenue and try something new.

 

[MarkW]

Anyone here believe Jack will be upgraded to 107.3?

 

[TheBigA]

Anyone here believe Jack will be upgraded to 107.3?

Hmm, don't you think that would cannibalize the fox?

 

[ksradiogeek]

Hmm, don't you think that would cannibalize the fox?

I mean, they did co-exist as full-powered FMs for 12 years prior to 2016…

But personally, I don’t think so.