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BIG WECK EXCEEDS 4 SHARE!
- Thread starter GlennT
- Start date
12+ numbers are beauty contest numbers, you know that...
I thought it was a family reunion! Nice up to Buddy, Donnie, JP and the boys. đź‘ŤMust be the added "frosting"!
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Congrats to WECK. They even beat WGR, Bills and Sabres and all. And what happened to WYRK? My guess is that somebody is going to be going over that book with a fine toothed comb.
In case you've been missing Buddy's self-promotion, here's a dose of it:
www.insideradio.com
The headline says the stations are "mining massive spending power," but the article has no specifics about revenue.
These Broadcasters Are Mining Massive 65+ Spending Power.
For decades, radio and advertisers have focused on 25-54 and 18-49 year-olds and largely ignored consumers that fall outside these broad demographic groups. Yet as the U.S. population continues to
The headline says the stations are "mining massive spending power," but the article has no specifics about revenue.
I’m sure there’s lots of money in early bird restaurant specials
The issue some have brought up is that younger people don't visit retail as much and, thus, retail has to define its client base as 35-64 or even beyond.In case you've been missing Buddy's self-promotion, here's a dose of it:
These Broadcasters Are Mining Massive 65+ Spending Power.
For decades, radio and advertisers have focused on 25-54 and 18-49 year-olds and largely ignored consumers that fall outside these broad demographic groups. Yet as the U.S. population continues to
The headline says the stations are "mining massive spending power," but the article has no specifics about revenue.
I agree. This is not as much a radio story as it is a brick & mortar retail story.
Radio is just one of the side-aspects. Collateral damage.
There are many differences between the two stations in the article. Buddy invests in local talent & sales. KOAI does not.
And there is a sidebar about chain stores and local owner-operator stores and services.
With not much know about whether there will be a successful realignment of radio and retail in a "new" 45-64 sales demo.
I'd add a third difference: Phoenix is about to become a Top 10 market, and is geographically huge. Small businesses can't use radio as there is no "economy of scale" where one ad serves the trade area of each branch or location of a store or business or service. And in those huge markets, there is mostly agency business for that reason.
Buffalo, outside the top 50 markets, is both smaller geographically and has less agency business. It is less of a "new" city than Phoenix, and more "I went to school with him..." in mentality. So a locally owned station with well known talent can make it, while that is an insignificant factor in places like PHX.
Phoenix is also rife with transplants who have no long-term experience with or loyalty to stores or vendors. There's a large population of transients there who park their trailers and RVs for the winter, then head back to more favorable climes to miss the brutal summers. Even newcomers who buy more traditional housing there avoid going outside for a significant portion of the year because of the brutal heat. Amazon, DoorDash, and the like do a LOT of business when it's 126 outside.
But it's a dry heat. Chortle. So's the oven in my kitchen.
Most of those are in the lower cost outskirts of the market or even farther away. Most of the land dedicated to transients in trailers has gone over to housing and apartment development. There are, of course, so "luxury RV" parks that fill will those $300,000 and above units but the city is not a low-cost escape any more and has not been for 4 or 5 decades.
Maybe later June to early September, but there is even lots of stuff you can do in the earlier hours in July and August. It's 3 PM that is deadly! I took all my summer ASU classes before 11 AM and was fine.
122° is highest recorded PHX temperature and there were 54 days with 110° or over this year. From experience, somewhere around 107° to 108° is when those not used to the temperatures find it "unbearable". I built an outdoor barbecue and planter in the week between summer one-month "courses" and managed just fine.
I'll take 110° in the desert with 16% humidity over 88° in Cleveland with 70% or higher humidity any day.
You won't find many RV parks in Phoenix proper, but, if you're talking the media market, there are probably over 5000 spaces in 55+ RV resorts alone. Likely half of those spots are occupied long-term, another 35% are seasonal, and 15% are for visitors. There are also campgrounds in the area that have spots for those who'll be there two weeks or less. There are probably 10,000 or more visitors in the market in the winter months. Whether they make the book or not is immaterial to how they impact the market. I know that several of the RV resorts that charge about $3500 for January through March. Less than $1200/month isn't bad rent considering the surroundings and the amenities if you like desert living. You'd be hard pressed to get a 1 bedroom apartment for that in the area.
Yet Phoenix is about to become a Top 10 market in metro population, so everything has increased in cost.
As an example, in 1973 I had a 3 bedroom townhouse in the southern part of Scottsdale with about 1800 sq. ft. and it cost $37 thousand. Today, the same home would be around $500,000.
Land values in the market have increased immensely so the use of property for RVs and even for manufactured housing is not profitable. That is not a great market for manufactured housing or RVs because of the high temperatures while most of that kind of housing
How does this affect radio? The cost of living and climate affect the kinds of jobs that the market can sustain. If you have to cool your home by as much as 40° in the Summer or have your business running HVAC 24/7 most of the year, it changes everything.
At least until the water runs out.
New Orleans has been battling Salt Water surge coming from the Gulf of Mexico. The Mississippi River is running extremely low due to drought.
The Climate Crisis may make the premise of whether Geezer Radio can generate revenue academic...
Or people may just have to move to where the water is. Suddenly, the Rust Belt may become cool again - literally.
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