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what AM stations do well in the U.S.

KBRB-AM may do well in Ainsworth NE pop. 1728, but they probably charge a cheap price for the little Ace Hardware or whatever they have there to do an advertisement for their fall sales. Definitely not making the $25 mil. that KFI gets.
 
A small town stand alone "mom and pop" AM station might have a half dozen clients, except when they are running sports.
Long, extended music sweeps without commercials most of the time.
It is a small business. Like a sandwich shop that is only open for breakfast and lunch, or a corner store without a liquor license or lottery. There are owners that will keep a station going with their own money.
 
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Greg Strickland said:
A small town stand alone "mom and pop" AM station might have a half dozen clients, except when they are running sports.
Long, extended music sweeps without commercials most of the time.
It is a small business. Like a sandwich shop that is only open for breakfast and lunch, or a corner store without a liquor license or lottery. There are owners that will keep a station going with their own money.
Click to expand...
So, given that hypothetical example; would being able to keep the lights on be considered successful?
 
Good point Kelly A.
My view is is it not harmful for someone to continue doing what they have done or want to do if is "OK" in society.
I don't think a small business needs to justify its existence.
Sometimes it is just what someone chooses to do with their life.
 
Greg Strickland said:
Good point Kelly A.
My view is is it not harmful for someone to continue doing what they have done or want to do if is "OK" in society.
I don't think a small business needs to justify its existence.
Sometimes it is just what someone chooses to do with their life.
Click to expand...
I agree. It's just by definition, what is considered a success? Is it being top five in ratings and revenue in a larger market? Which, we all know at least for AM are diminishing each year. Or, is success just being able to pay the bills?
I'd say it's several different categories of success: Being profitable in a competitive in an extremely challenging landscape is easily considered a success. And because of similar but unique challenges to a smaller market, maybe just being able to make payroll is considered a win.
 
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