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SBS Buys KROI for $7.5 million

So what happens to the people they hired?
There was no news of hiring that I heard. It's likely they would launch with existing material from the other markets and then staff up.
 
Well, yes, we are aware of the various SBS format brands (two of which can’t be used in Houston under their current names, and a third may also have a conflict) but was curious if planning might have been far enough along for a format tweaked for our specific Hispanic demographics and music preferences.
The station names are not "brands". They are just names, and SBS is quite accustomed to using "the best name available" in each market.
Meanwhile, how is studio space being handled? Radio One took over the former Cox facilities for their local operations, while SBS was supposed to get the former RO space. If the SBS deal fizzles, is RO stuck with paying rent on two locations?
SBS could easily launch from LA or another market while they decide on a location if the deal does go through. I'm told by "folks in Miami" that SBS does have the cash to close, but they are concerned about long-term operating losses on a startup in a very competitive market.
 
The station names are not "brands". They are just names, and SBS is quite accustomed to using "the best name available" in each market.
SBS’s own corporate website refers to them as “our brands”. I agree that a brand is not a format, but in SBS’s case, the brands seem to align with specific music genres.
I'm told by "folks in Miami" that SBS does have the cash to close, but they are concerned about long-term operating losses on a startup in a very competitive market.
Uh, what?😵‍💫😵 They didn’t consider startup losses on a stand-alone signal when they agreed to the acquisition just seven months ago?🤔😖 Though the subsequent failure of the TV divestiture likely has made finances much tighter.
 
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SBS’s own corporate website refers to them as “our brands”. I agree that a brand is not a format, but in SBS’s case, the brands seem to align with specific music genres.
Correct. But what David was likely saying is that each "brand" is unique in each market too. Mega in LA isn't the same as Mega in New York and Mega in San Juan. El Zol in

Though the subsequent failure of the TV divestiture likely has made finances much tighter.
Bingo.
 
SBS’s own corporate website refers to them as “our brands”. I agree that a brand is not a format, but in SBS’s case, the brands seem to align with specific music genres.
I guess this is a question of semantics. A station name is just that... a name.

My point is that they don't have to be called any specific name to do any of the potentially successful Spanish language formats they might select. In other words, it is not a "make or break" issue to completing the deal.
Uh, what?😵‍💫😵 They didn’t consider startup losses on a stand-alone signal when they agreed to the acquisition just seven months ago?🤔😖 Though the subsequent failure of the TV divestiture likely has made finances much tighter.
As you say, they were counting on the cash from the sale to cover both the purchase, legal fees, any relocation and office set-up costs and initial operating losses for at least 12 to 14 months.
 
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Correct. But what David was likely saying is that each "brand" is unique in each market too. Mega in LA isn't the same as Mega in New York and Mega in San Juan.
Or, in my personal case, Mega in Buenos Aires which has a format of only rock in Spanish by artists who are Argentine only.
SBS has walked on the edge since the 70's when Raúl Alarcon escaped an indictment and conviction on payola charges. They've always done what seemed like "use one credit card to pay the other" with most in the industry believing that frequent play of the "Hispanic Card" kept them from being forced into bankruptcy several times.

At the end of the day, though, they do some pretty competently programmed radio stations despite it all.
 
The “We’re moving!” promos have reappeared on KROI, so perhaps something is about to happen.🤔

Drop dead date for the closing of the SBS deal only two days away…🗓
The Praise website has dropped 92.1 from their website's logos. I think last week I was still seeing "92.1 | 102.1 HD2"
 
Tomorrow is the drop dead date for the KROI SBS deal, as specified in the amended APA. Still have not seen any filing extending that deadline.

Will we hear a new format on 92.1 tomorrow? Or at least have news of a closing? Or an announcement that the sale is being terminated? I have a feeling none of those will happen, and Praise will still be going on 92.1 when we turn on the radio Thursday morning. This could drag on well into 2024.
 
It’s now November 16 and Praise is still going on 92.1. No news of any closing yesterday, and no sign of an amended APA being filed with the FCC. Should we assume the sale is dead? Either way, a very bad look for SBS.

Guess we are in unknown territory now. Wake us up if something actually happens.😴😴😴😴😴😴😴
 
It’s now November 16 and Praise is still going on 92.1. No news of any closing yesterday, and no sign of an amended APA being filed with the FCC. Should we assume the sale is dead? Either way, a very bad look for SBS.

Guess we are in unknown territory now. Wake us up if something actually happens.😴😴😴😴😴😴😴
I would not assume it is dead until the FCC's clock has expired (as opposed to the one stipulated in the APA) or some other filing or press release has been sent out saying it is dead.

Until then I think we should assume the deal is still being worked and they are attempting to close.
 


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