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Hartford/New Haven WKND 1480/97.5 flips to Regional Mexican

MarcB

MarcB

Gois Broadcasting has flipped WKND 1480/97.5 in Windsor from Classic R&B/Classic Soul "1480/97.5 The Power" to Regional Mexican "La Raza 97.5".

I don't know when the flip occurred, but I found out about it from a posting on a Hartford radio Facebook group I belong to. Bishop Christopher McCarter who had been running the station made a post that mentioned Remembering WKND "the Power 1480/97.5" 1961-2023 R.I.P. and I asked him what happened to the station and he responded that they flipped to Mexican programming.


Sad that the first African American station in Connecticut no longer exists. The Bishop's Sunday Morning Church Show still airs on the station.
 
This will be the first Regional Mexican station in Connecticut, though. I wonder if there are enough listeners, and businesses catering to the Mexican-American community, to make this work. I don't think there's too much love for ranchera, banda and the like among the primarily Caribbean-origin Hispanic population of Hartford. There's a small Mexican population in Wallingford, many of whom work at a polymers/resins factory, and several stores downtown serving it. Are there similar patches of Mexican immigrants in other parts of the Hartford market?
 
MarcB said:
Gois Broadcasting has flipped WKND 1480/97.5 in Windsor from Classic R&B/Classic Soul "1480/97.5 The Power" to Regional Mexican "La Raza 97.5".

I don't know when the flip occurred, but I found out about it from a posting on a Hartford radio Facebook group I belong to. Bishop Christopher McCarter who had been running the station made a post that mentioned Remembering WKND "the Power 1480/97.5" 1961-2023 R.I.P. and I asked him what happened to the station and he responded that they flipped to Mexican programming.


Sad that the first African American station in Connecticut no longer exists. The Bishop's Sunday Morning Church Show still airs on the station.
Click to expand...
WKND has since become part of Gois' "La Mega" group of stations.
 
Besides the Windsor area where can they be picked up on the radio? Here in Southington I get bleed over from 1470-AM/WBOM Neriden on the adjacent 1480-AM and on 97.5 FM I get WALK from. Long Island. Heck back when the 97.1 translator in Bolton that runs Bomba used to be on 97.5 sometimes it seemed like whatever direction the wind would blow determined whether I got Bomba or WALK at a certain location in Forestville, CT.
 
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