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I-Heart's Annual Coordinated Flip To All-Christmas Formats

J

Joseph_Gallant

For the past two decades, I-Heart has been the most aggressive operator as regards all-Christmas formats.

While some I-Heart stations (most notably Chicago's WLIT-93.9) flipped to all-Christmas during the first nine days of November, most of the company's stations that will do so this year took the plunge yesterday (November 10th). There are a few exceptions: Among them are New York's WLTW-106.7 and Washington's WASH-97.1, which are expected to again go all-Christmas this year, but probably not until sometime on or after this Friday (November 17th).

Radio Insight.com story, quoting an I-Heart press release:

iHeartMedia Launches Christmas Music On Over 85 Stations - RadioInsight .

Interestingly enough, this year's coordinated flip took place nearly a week later than last year (2022), when the flip took place on November 4th (the first Friday of that month). I actually thought this year's coordinated flip would have been last Friday (November 3rd), or even as early as the 1st.
 
Last edited:
Joseph_Gallant said:
There are a few exceptions (to I-Heart's coordinated flip of 85 of it's radio stations to all-Christmas formats): Among them are New York's WLTW-106.7 and Washington's WASH-97.1, which are expected to again go all-Christmas this year, but probably not until sometime on or after this Friday (November 17th).
Click to expand...

While WLTW hasn't yet gone all-Christmas (as noted above, they probably will sometime between this Friday, November 17th, and the following Friday, the 24th), I was mistaken about WASH: It turns out that they were among the 85 or so I-Heart stations that went all-Christmas last Friday (November 10th).

Me bad.
 
Joseph_Gallant said:
For the past two decades, I-Heart has been the most aggressive operator as regards all-Christmas formats.

While some I-Heart stations (most notably Chicago's WLIT-93.9) flipped to all-Christmas during the first nine days of November, most of the company's stations that will do so this year took the plunge (on November 10th). There are a few exceptions: Among them are New York's WLTW-106.7, which (is) expected to again go all-Christmas this year, but probably not until sometime on or after this Friday (November 17th).
Click to expand...

WLTW has posted on their website that they'll go all-Christmas this Friday (November 17th) at 5 P.M. EST, coinciding with the opening night of the 2023 edition of the Radio City Music Hall Christmas Spectacular (the opening performance will be that evening).
 
In addition to the on air change, a number of iHeart major markets will also host their annual Jingle Ball:

www.iheart.com

iHeartRadio Jingle Ball

See who's performing and get your tickets for our iHeartRadio Jingle Ball concert tour!
www.iheart.com www.iheart.com

Some radio companies haven't done much in the events department, but iHeart is full steam ahead.
 
Somewhat related: As of 12 Noon Eastern time today )November 15th), Radio Locator.com has listed 163 radio stations (161 in the United States; two in Canada) programming all-Christmas formats.

In the next nine days, that number will likely at least double, maybe even triple.
 
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