101.5 Hank FM in Dayton

[MarkW]

With Classic Country WNKN long gone from the 105.9 signal, one would think 101.5 Hank FM would've seen a decent ratings boost.

Instead, 101.5 is in the toilet with a 0.9 share.

What is the justification for this station's existence? It doesn't seem complementary to the other stations in the cluster, and I doubt anyone is busting down the door begging to advertise on this station.

 

[gr8oldies]

Click apparently was a flop, and I guess they figured they could nip a point from K99.1 with classic country. Any attempt to harm k99.1 seems destined to fail.

 

[xmusicmatt]

What is the justification for this station's existence? It doesn't seem complementary to the other stations in the cluster, and I doubt anyone is busting down the door begging to advertise on this station.

Gives Alpha a country station in the Dayton area to hopefully shave a little share off K99.1 I am guessing they are selling it in a combo with Jack FM 92.9 ad wise. Being able to go to a advertiser and be like "I can place your ad on 3 different stations with 3 different audiences" is one of the ways radio sells these days.

 

[udfan07]

With Classic Country WNKN long gone from the 105.9 signal, one would think 101.5 Hank FM would've seen a decent ratings boost.

Instead, 101.5 is in the toilet with a 0.9 share.

What is the justification for this station's existence? It doesn't seem complementary to the other stations in the cluster, and I doubt anyone is busting down the door begging to advertise on this station.

I have wondered the same thing since the ratings have always been to low. I mean they are behind New Country 103.9 and that signal has only been country for about 2 years. Like xmusicmatt said I think they can sell ads as a combo. I also think it's just cheap to run just like running Jack FM on 92.9 is. I have wondered why they just don't put 1410 ESPN Radio on 101.5 but again it would probably cost them money to do that. I still wonder why Alpha holds on to 1410.

 

[BruceB]

I have wondered the same thing since the ratings have always been to low. I mean they are behind New Country 103.9 and that signal has only been country for about 2 years. Like xmusicmatt said I think they can sell ads as a combo. I also think it's just cheap to run just like running Jack FM on 92.9 is. I have wondered why they just don't put 1410 ESPN Radio on 101.5 but again it would probably cost them money to do that. I still wonder why Alpha holds on to 1410.

My guess is they hold onto 1410 because no one will buy it. I tried listening to Reds games on WING after I moved from Cincinnati to Centerville but it sounded so bad I went back to 700WLW.

 

[fedacct1]

My guess is they hold onto 1410 because no one will buy it. I tried listening to Reds games on WING after I moved from Cincinnati to Centerville but it sounded so bad I went back to 700WLW.

Dayton stations are worthless. Consider how long 94.5 and 106.5 were in the Aloha Trust before they were finally given away.

 

[BruceB]

Dayton stations are worthless. Consider how long 94.5 and 106.5 were in the Aloha Trust before they were finally given away.

Wasn't 106.5 iHeart?

 

[fedacct1]

Wasn't 106.5 iHeart?

Both were until they went into the trust. 106.5 still used iHeart’s programming though.

It’s a shame they changed formats. Sure, it was corporate, but they didn’t do a bad job with the programming. That is until it drifted more towards oldies. Then, I stopped listening. A lot of people esp in the rural areas between Dayton and Fort Wayne listened to Big 106.5. For what was technically a rimshot, their numbers weren’t bad in Dayton.