He didn't realize that there were already four stations in the market trying to divide the conservative pie, and that one more was needed because of an epiphany? Doesn't make much sense, but it's his choice on how and what to run on the station. It doesn't mean he'll magically gain listeners. Sounds kind of like the "business talk" AM station here in Phoenix adding a conservative host for afternoon drive despite there being three other AM stations aiming for the same audience.
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NEW CONSERVATIVE TALK STATION
- Thread starter radioislife2020
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He has been using the facility to run a podcasting business, so that's been his focus. As I said, he's not doing it to gain listeners or make money. It's more like KPFT.
Would that suggest that "the younger generation now in control" both Conservative ideals but also the English language. If so, Univision is definitely in trouble.
I don't think Univision was at all threatened by this station. But the station president has said the new conservative format will be "100% in English."
Then how will they buy the gold coins and silver bars?
Actually, several of the AM talk stations in Spanish got really big numbers. WAQI was in the high 2's to mid 3's in recent years, as was WURN. But the 12 AM stations in Spanish together get over a 10 share of the 6+ audience. The real issue is fragmentation.
An old Miami joke is that if three Cubans have a political argument, one starts a political party, one starts a newspaper and the third buys a gun. Substitute "radio station" for "newspaper" and you have today's situation.
Outside of Miami, political talk does not work as most Spanish dominant listeners are not yet citizens and don't vote. The subjects of interest are social, not political. Occasional local political topics can work, but that is when the topics themselves are social and not involving party politics.
It did not even launch formally. They essentially had a bunch of Miami Cubans speaking with an accent and vocabulary that most US Hispanics don't identify with or even understand.
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First generation immigrants generally retain the use of Spanish as their primary language for their whole life. That means that, were inbound migration to cease today, Spanish language media can do very well for 30, 40 or more years still.
Which may explain why the owner of KYST has opted to go 100% English conservative political talk. He clearly wants to reach voters.
Univision is not "threatened" by any AM station... that is why they sold all of their AMs!
You're saying Donald Trump personally asked the new Velasquez patriarch to flip his station to conservative talk? And he agreed to, even if it meant running an operation that lost money?
I've seen some crazy predictions and guesses made for KROI/KTHT on the Cox/Urban One sale thread. But this one....this one is something else.
Hey, a group of total-non-radio political operatives along with the Soros organization got around $100 million to buy and start up Spanish language formats on mostly zero-rated AM stations. That proves that, among political operatives, it's common to forget basic facts like "Hispanics don't listen to AM" or "Spanish dominant Hispanics in their vast majority are not voting citizens" and make groundless decisions as a result.
You guys seem to really not cheer for the little man but I have always lived in Houston or Texas and i can't remember 920 ever not being a station I could pick up. They own the station and have Cero overhead I'm sure someone on the conservative side would love to get on a mic and pay for it. A new report came out today on How Univision has changed the way they portray Trump heads are starting to roll for those that don't get in line with the new Views. A company I have spent half my career with but suddenly has changed its political view.
Did you see who the new PD is.. a good buddy of yours DAVID
No. He posted a photo of himself among a small group with Trump in the background. Velasquez is wearing a red hat that says "Make Radio Great Again." Within a week of that post, he announced the format change. What conclusion can you draw from that?
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Probably one of the few Houston independent owners that can do anything they want with their station.
Not the following;
There's a massive difference between taking a picture with Trump in the background vs "private function with...Trump, and was convinced by that meeting...".
You made it seem like they had a one on one conversation where he was asked to do this, which is clearly not the case.
Well, not anything. The Velasquez' don't seem to be able to attract listeners.
"Made it seem" is your interpretation. The fact is he attended and documented what he called "a private function." Those were his words. That is not the same as a "one on one conversation." Two very different things. Nowhere in my post did I say he was "personally asked" to do anything. That is all in your imagination. However, after attending the function, he announced the format change. That's the timeline.
There's a difference between being able to pick it up and finding it listenable. The signal is also a lot better in the daytime than at night. I seem to remember 920 ran a very well-programmed Top-40 format around 40 years ago. Even then, it didn't do all that well in the Houston market. It did, however, do well enough to get a few people noticed, and I'm thinking some of them got hired by KRBE and KKBQ.
From what I understand, a Univision reporter who gave Trump a softball interview a day or two ago is out. As David has mentioned, I don't know how much point Univision has in pursuing politics anyway. Maybe more Spanish-dominant viewers vote than radio listeners, though. I've mentioned several times that I have two Latina nieces. They were born in St. Louis and don't watch Univision. They don't listen to Spanish-language radio either. The older one speaks decent Spanish, though I wouldn't necessarily call her fluent, while the younger one barely speaks it at all.
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