Los Angeles Radio Ratings: November 2023

[pjc1961]

Covering the survey period from Thu. 10/12/2023 thru Wed. 11/8/2023, age 6+ overall:

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

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Top 5+ demo rankings analysis from Research Director Inc. - scroll down to see Los Angeles:

RADIO RATINGS ROUNDUP, NOVEMBER 2023, PART I | Research Director, Inc.

As you slowly recover from your self-induced food coma, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the alchemists o

researchdirectorinc.com

25-54: 1T. KBIG 1T. KIIS-FM 3. KOST 4. KRTH 5. KLVE
18-34: 1. KTWV (up from #4) 2. KBIG 3. KIIS-FM 4. KRTH 5. KOST (up from #8) 11T. KKLQ 11T. KROQ
18-49: 1T. KBIG 1T. KIIS-FM 3. KRTH 4. KTWV 5T. KLVE 5T. KOST (up from #8)

**********
Riverside-San Bernardino ratings, age 6+ overall - updated as of this posting with Oct/Nov '23 data:

Riverside/San Bernardino

Nielsen Audio PPM Monthly Ratings Riverside/San Bernardino (Market #28) Population: 2,209,500 Black: 189,700 – Hispanic: 1,279,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

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[Gregg.]

Amazing results for The Wave. #1 18-34 and #4 18-49. This is a station that plays Aretha, Marvin and The Temptations. It has Sade and Anita Baker in frequent rotation, along with The Police and Steely Dan. Quite a force!

And as we've noted before, in a market with such a large Latino population, only KLVE shows up in the demo ratings. In the 6+ numbers, KLVE is #7, KLAX is #9 and KRCD is #11. Everything else in the top 12 is English language.

 

[davideduardo]

Amazing results for The Wave. #1 18-34 and #4 18-49. This is a station that plays Aretha, Marvin and The Temptations. It has Sade and Anita Baker in frequent rotation, along with The Police and Steely Dan. Quite a force!

As mentioned before, the 18-34 "Persons Using Radio" is down below 5% from around 20% 20 years ago. Most of the more active 18-34 listeners are not using radio much or at all. So the bulk of 18-34 is from less "active" listeners or those who hear the station a family member is using.

And as we've noted before, in a market with such a large Latino population, only KLVE shows up in the demo ratings. In the 6+ numbers, KLVE is #7, KLAX is #9 and KRCD is #11. Everything else in the top 12 is English language.

Remember, there are social and lifestyle issues here.

First, about half of all Hispanics don't use Spanish language radio. They are second generation and beyond and are not Spanish dominant. So if LA is 42% Hispanic, there are going to be around 20 Spanish shares.

Second, many Hispanics in the first generation... even those here quite legally... mistrust anything that requires giving their name and address. While the obvious is a household where one member is not legally here, thus not wanting to participate in the PPM which is household-based, this extends to anyone who grew up outside the US where nothing good comes from government or official entities.

So Spanish dominants tend to be much harder to recruit for the PPM. In diary markets, literacy is a factor because such a high percentage of the immigrants from Mexico and northern Central America are of limited reading and writing skills.

Third, more recent immigrants tend to be more transient. It takes years to get on the databases used to do any kind of research, from tooth paste to radio use. So Hispanics are not truly proportionally sampled and likely never can be.

 

[ChannelFlipper]

Amazing results for The Wave. #1 18-34 and #4 18-49. This is a station that plays Aretha, Marvin and The Temptations. It has Sade and Anita Baker in frequent rotation, along with The Police and Steely Dan. Quite a force!

And as we've noted before, in a market with such a large Latino population, only KLVE shows up in the demo ratings. In the 6+ numbers, KLVE is #7, KLAX is #9 and KRCD is #11. Everything else in the top 12 is English language.

Nearly all of the Latino's I know prefer to speak in English, although they are not shy about letting you know they are bilingual and have one over you, sometimes throwing in some Spanglish flavor (pero entiendo mayormente)

 

[davideduardo]

Nearly all of the Latino's I know prefer to speak in English, although they are not shy about letting you know they are bilingual and have one over you, sometimes throwing in some Spanglish flavor (pero entiendo mayormente)

Most people who are not bilingual don't "know" many who are Spanish speakers only. So your experience is not a valid sample.

About 51% of LA Hispanics are Spanish dominant. While the studies of language preference are vague, generally the underlying issue is if you think in Spanish and translate to English when speaking with someone in that Language, you are Spanish dominant.

If a person can think in either language, they are bilingual. Nielsen considers, though, bilinguals, to be "English dominant".

I know plenty of Hispanics in the US who know only limited English... all that is needed to do basic day to day things. Some don't even do that. With certain regularity, I am asked to give help in some area where better English skills are needed. But living in a market that is over 50% Hispanic means that most people are not far away from a Spanish speaker.

 

[Identnut]

As mentioned before, the 18-34 "Persons Using Radio" is down below 5% from around 20% 20 years ago. Most of the more active 18-34 listeners are not using radio much or at all. So the bulk of 18-34 is from less "active" listeners or those who hear the station a family member is using.

Remember, there are social and lifestyle issues here.

First, about half of all Hispanics don't use Spanish language radio. They are second generation and beyond and are not Spanish dominant. So if LA is 42% Hispanic, there are going to be around 20 Spanish shares.

Second, many Hispanics in the first generation... even those here quite legally... mistrust anything that requires giving their name and address. While the obvious is a household where one member is not legally here, thus not wanting to participate in the PPM which is household-based, this extends to anyone who grew up outside the US where nothing good comes from government or official entities.

So Spanish dominants tend to be much harder to recruit for the PPM. In diary markets, literacy is a factor because such a high percentage of the immigrants from Mexico and northern Central America are of limited reading and writing skills.

Third, more recent immigrants tend to be more transient. It takes years to get on the databases used to do any kind of research, from tooth paste to radio use. So Hispanics are not truly proportionally sampled and likely never can be.

It's curious how people sample ratings in Latin America. Take this example from Peru, where the radio station straight up tells listeners "En las encuestas, responde 'Karibeña!'" (In the ratings surveys, respond 'Karibeña!')

If you did that in America people would cry ratings fraud (didn't el Mandril get in trouble for such a thing?).

 

[davideduardo]

It's curious how people sample ratings in Latin America. Take this example from Peru, where the radio station straight up tells listeners "En las encuestas, responde 'Karibeña!'" (In the ratings surveys, respond 'Karibeña!')

That sort of thing is very common in much of the world.

If you did that in America people would cry ratings fraud (didn't el Mandril get in trouble for such a thing?).

That is because here the ratings company has made doing that a prohibited act.

In several countries and in Puerto Rico I used to do a door to door prize contest. "If someone knocks on the door, say 'I listen to Z-93' and you might win a great prize' if it's the Z-93 Secret Agent who is prowling neighborhoods looking for listeners". The ratings company did not prohibit that, although some stations tried to get together to get the state legislature to prohibit that (we filed collusion charges against the group and they disbanded immediately).-

 

[garfradio]

As mentioned before, the 18-34 "Persons Using Radio" is down below 5% from around 20% 20 years ago. Most of the more active 18-34 listeners are not using radio much or at all. So the bulk of 18-34 is from less "active" listeners or those who hear the station a family member is using.

That's a remarkable (and depressing) decline. Believable though.

The 'less active listener' observation could help explain the 18-34 success some gold-based formats have in PPM markets now. Could you imagine (say) a Music Of Your Life station in 1980 playing Glenn Miller and Dinah Shore being in the top 5 18-34?

Since 20 years ago was the diary era in all markets, how much did time-spent change in the shift to PPM?
Wasn't the rough rule of thumb from the first few PPM markets that time-spent got cut almost in half while cume increased 40-ish percent?

And, how much 18-34 PUR has dropped in the PPM era?

 

[TheBigA]

As mentioned before, the 18-34 "Persons Using Radio" is down below 5% from around 20% 20 years ago.

Interesting figure, and I'm sure that percentage is even lower in certain cities, and perhaps higher in other places based on demographics. We see country radio listening is higher in younger demos than other currents-based formats.

 

[davideduardo]

Since 20 years ago was the diary era in all markets, how much did time-spent change in the shift to PPM?

PUR moved from the 18 to 21 range to the 11 to 12 range in every market. About a third of all listening.

Wasn't the rough rule of thumb from the first few PPM markets that time-spent got cut almost in half while cume increased 40-ish percent?

Drop in PUR was about a third. Different formats got different increases in cume. Ethnic stations got very little, as did formats like talk and the remaining Smooth Jazz. Others got lots of new cume, but that group listened less so the average TSL decreased.

And, how much 18-34 PUR has dropped in the PPM era?

From around 18 to 20 in the diary era to between 4 and 6 now.

 

[Loverofradio]

Im listening to Jim Rome on my free Sirius xm trial. Haven’t listened in years. Very high production value, takes phone calls, is very interactive with listeners, he does his radio show from Los Angeles and yet isn’t on a L.A. signal. Tragic

 

[michael hagerty]

Im listening to Jim Rome on my free Sirius xm trial. Haven’t listened in years. Very high production value, takes phone calls, is very interactive with listeners, he does his radio show from Los Angeles and yet isn’t on a L.A. signal. Tragic

L.A. Times did a piece on that five years ago:

Commentary: Jim Rome can be seen and heard just about everywhere — but on L.A. radio he's tough to find

Jim Rome takes one of his trademark pronounced pauses, measuring a way to make sure the server at the high-end Costa Mesa restaurant doesn’t take offense to what he is about to say as the ahi salad is set in front of him.

www.latimes.com

 

[TheBigA]

Im listening to Jim Rome on my free Sirius xm trial. Haven’t listened in years. Very high production value, takes phone calls, is very interactive with listeners, he does his radio show from Los Angeles and yet isn’t on a L.A. signal. Tragic

Jim is CBS Sports Radio network. He's very fast-paced. Might be too aggressive for some. I usually agree with him. He also does a sports minute that some stations run. It probably hurts that Audacy doesn't have a sports station in LA.

 

[Loverofradio]

L.A. Times did a piece on that five years ago:

Commentary: Jim Rome can be seen and heard just about everywhere — but on L.A. radio he's tough to find

Jim Rome takes one of his trademark pronounced pauses, measuring a way to make sure the server at the high-end Costa Mesa restaurant doesn’t take offense to what he is about to say as the ahi salad is set in front of him.

www.latimes.com

It’s not the first time something like this has happened unfortunately. National broadcaster Tim Brando was once heard nationwide, but never in his home market of Shreveport. I’m honestly surprised not one station in the market has taken a chance.

 

[Loverofradio]

Jim is CBS Sports Radio network. He's very fast-paced. Might be too aggressive for some. I usually agree with him. He also does a sports minute that some stations run. It probably hurts that Audacy doesn't have a sports station in LA.

Do you know when Cumulus cut ties with CBS Sports Radio? I just did some research, apparently, Paramount Global owns CSR? So, CBS technically isn’t completely out of radio?

 

[TheBigA]

Do you know when Cumulus cut ties with CBS Sports Radio? I just did some research, apparently, Paramount Global owns CSR? So, CBS technically isn’t completely out of radio?

It's a co-production. Paramount owns it (formerly CBS) and Cumulus (through Westwood One) handles syndication.

Correct, CBS owns CBS Sports Radio as well as CBS News Radio. Just as ABC still does radio syndication, even though it doesn't own stations.

 

[Loverofradio]

I’ll ask again 2 years after the flip. Is KNX doing any better on 97.1?

 

[hotpatrick2004]

I see Kost numbers are not reflecting the five weeks of Santa radio they just aired. There usually in double digits by now.

Is the woody show the reason Kysr beats Kroq? There playlists r similar

 

[pjc1961]

See the "December 2023" thread for the period covering 11/9/23 thru 12/6/23.
Ratings were updated at 2 PM PT on Wed. 12/27/2023.

 

[hotpatrick2004]

See the "December 2023" thread for the period covering 11/9/23 thru 12/6/23.
Ratings were updated at 2 PM PT on Wed. 12/27/2023.

Thanks...I am assuming Kost will hit there peak from Christmas music next month then get back to normal and looks like Kroq and Kysr r almost but not quite tied.