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ATSC 3.0 Radios in Vehicles

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kfbkfb

cordcuttersnews.com

ATSC 3.0 NextGen TV, Could Also Make Radio Even Better | Cord Cutters News

ATSC 3.0, the new global broadcasting standard primarily used to deliver over-the-air NextGen TV, could also power radio to reach more people. Liam Power, One Media’s senior systems engineer, and Skip Flenniken, Sinclair’s vice president of technology business development, break down in a TV...
cordcuttersnews.com cordcuttersnews.com
^^^
...relies on vehicles having ATSC 3.0 tuners in them, but we have reasons to be optimistic on that front...


This looks like the solution to all of the problems in Radio (no need for AM,FM,HD,DAB,DRM) and this system can easily provide social media links related to the songs as a datacast.


Kirk Bayne
 
This would make hundreds of millions of receivers obsolete. If software upgrades are not available for cars, what use would it be? How about agreeing on a standard?
 
How many years would it take to be implemented effectively? The only 'radios' that would have this system would be in motor vehicles. And that's considering that the ATSC 3.0 radios would be adopted by the automakers.

Then you have the issue of increasing numbers of commuter and drivers already connecting their phone to the car sound system via bluetooth (or other means), and listening to Spotify or podcasts using the cell system, bypassing radio altogether.
 
Theater of My Mind said:
Automakers started putting HD Radio in vehicles over 15 years ago and it still hasn't caught on.
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Exactly.

The average car on the road in the US today is 12.5 years. So half are older than that.

This is the same math as EVs. If we started selling cars with nothing but ATSC 3.0 radios TODAY, it would take 16.5 years of back-to-back record sales years to swap out the entire fleet of cars without them.

We have never had TWO back-to-back record sales years, much less 16 and a half.

Using realistic, achievable sales goals and understanding that there are bad years anytime your timeline is that long---somewhere between 25 and 40 years would be how long it would take to have that in every car in America.
 
michael hagerty said:
Exactly.

The average car on the road in the US today is 12.5 years. So half are older than that.

This is the same math as EVs. If we started selling cars with nothing but ATSC 3.0 radios TODAY, it would take 16.5 years of back-to-back record sales years to swap out the entire fleet of cars without them.

We have never had TWO back-to-back record sales years, much less 16 and a half.

Using realistic, achievable sales goals and understanding that there are bad years anytime your timeline is that long---somewhere between 25 and 40 years would be how long it would take to have that in every car in America.
Click to expand...
And let's be honest, what does playing radio station audio over the air accomplish that hasn't already been done for the past 100 years?
 
Radio missed the train leaving the station along time ago, while the station owners, FCC, NAB, selfish corporations, etc. were in the train stations coffee shop taking advantage of the "all you can eat pancake breakfast", the conductor yelled out many times . . . ALL ABOARD FOR THE TRAIN HEADING TO A BETTER RADIO EXPERIENCE OVER THE AIR . . .
these "so called" broadcasters set in the station and kept eating.
The train left the station, without them.
If you feel trains are too old for you, put them all at the airport, FLIGHT 277 is now boarding . . . you get the picture,
They set and ate at the airports coffee shop and missed the flight.
 
alok said:
Radio missed the train leaving the station along time ago, while the station owners, FCC, NAB, selfish corporations, etc. were in the train stations coffee shop taking advantage of the "all you can eat pancake breakfast", the conductor yelled out many times . . . ALL ABOARD FOR THE TRAIN HEADING TO A BETTER RADIO EXPERIENCE OVER THE AIR . . .
Click to expand...
You keep saying something like this but with no examples of what you're talking about. You say radio killed itself, but have never said how. Clever metaphors are not a viable way of making a point, because you don't have one.
 
anotherguyTN said:
I just traded cars for one with HD, but there are no HD stations in my area so it's no good for me.
Click to expand...
In my metro most of the prominent FMs have HD1 (the main channel in HD), but the HD2s and HD3s have been yanked from several stations since the pandemic. My favorite HD2 (a metal music channel, which was very good) was yanked last year. There still is a blues one, a classic alternative one, and a couple dance music ones, but who knows how long they'll be sustained? So even if you live in an HD metro area, the selection changes.

A lot of the remaining HD2s and HD3s are transmissions of AM stations, and who knows how much listenership they get.

And if HD radio can't catch on, how is ATSC 3.0 radio going to catch on, really? Especially when so many younger demos (and medium age demos) use their cellphone in their car for music and entertainment?

Although I admire the OP's enthusiasm, I just don't see ATSC 3.0 being a thing.
 
Kelly A said:
You keep saying something like this but with no examples of what you're talking about. You say radio killed itself, but have never said how. Clever metaphors are not a viable way of making a point, because you don't have one.
Click to expand...

I mentioned many times in the past all the things tried in radio to improve itself technically, but they all fell flat on their face and broadcasters just stood around, corporate America kept buying stations, the FCC relaxed rules as radio started to slowly fade away, in the 90's.

Would have people bought it (technical improvements), years ago, you say no, I say yes.

Radio started to turn into a loser at that point, today with auto makers wanting to put things in a car that gives the car maker & APP creator money ... radio will stumble even more - in of all places, the auto where they held on for years.

Radio did this to themselves.
 
alok said:
I mentioned many times in the past all the things tried in radio to improve itself technically, but they all fell flat on their face and broadcasters just stood around, corporate America kept buying stations, the FCC relaxed rules as radio started to slowly fade away, in the 90's.

Would have people bought it (technical improvements), years ago, you say no, I say yes.
Click to expand...
What technical improvements for radio would have changed consumer habits of smartphones and streaming? People buy consumer products for content and convenience. Not just because it's different.
alok said:
Radio started to turn into a loser at that point, today with auto makers wanting to put things in a car that gives the car maker & APP creator money ... radio will stumble even more - in of all places, the auto where they held on for years.
Click to expand...
How does radio control what automakers do, let alone considering manufacturers are just following consumer trends? Radio stations don't make radios, no more than TV stations make TV's.
alok said:
Radio did this to themselves.
Click to expand...
Again, you keep saying that, but have nothing to back it up. Just because you repeat the same vague rant over and over, doesn't mean somehow it will become true.
 
Theater of My Mind said:
Automakers started putting HD Radio in vehicles over 15 years ago and it still hasn't caught on.
Click to expand...
I'm guessing it's because it is a $$$ option and/or a car rider cannot tell the difference between standard FM and HD. I have recent cars with both and can't tell the difference in sound quality and HD does have some drawbacks (range, interference, hippity hop of the HD signal). I'm in an area where the HD signal is very good and stable but everybody nationwide may not have that. A car is typically not the best place to receive quality sound.
 
I may set up (in my car) my 12VDC->~110VAC converter, my ATSC 3.0 stb+flat antenna, HDMI->AV converter, RF modulator and Sony Watchman (screen turned away from me) and drive around and listen to how the 2 KC ATSC 3.0 signals are received while in motion.


Kirk Bayne
 
kfbkfb said:
I may set up (in my car) my 12VDC->~110VAC converter, my ATSC 3.0 stb+flat antenna, HDMI->AV converter, RF modulator and Sony Watchman (screen turned away from me) and drive around and listen to how the 2 KC ATSC 3.0 signals are received while in motion.
Click to expand...
Why, so you could in theory listen to the same audio as over existing radio stations? That makes zero sense.
 
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