-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Countdown to Christmas is on
- Thread starter 101tm
- Start date
My vote: WSPA should hire the displaced Earth FM air staff and bring back the 80s and 90s Throwbacks/The Greatest Hits on Earth format. Fix the Anderson translator, and I'd bet their ratings would double. Or triple. Earth beat them a few times even when they were on 98.9, as I recall. Right now, the GSP market is a wasteland, and it amazes me that some big stations have such truly horrible audio processing. It can't be that hard, can it?
Live and Local is what works, Earth FM made it work locally and regionally, doing something right, making a little go a long way. Its terrible that no one seems to wanna pick up the pieces. Big signal doesn't mean "popular" without a decent product. 104.9 WROO is another good example.
Local, yes.. absolutely.. im the first to champion that. Absolutely.
Live doesnt make it inherently better and i have some evidence better than anecdotal but not quite concrete that can disprove that
At the rate WSPA is going they might as well go ahead and play Christmas music through January 7th just to cover Orthodox Christmas as well. 😂
Wouldn’t put it past them. Is anyone keeping track of the length of all Christmas formats? WSPA-FM is going to definitely pass the 2 month mark which is insane. Almost all of its sister stations under Audacy switched a week or two later in November, and snapped back to their regular format on 12/26. This is just awful.
Also — regarding the sound - all of the Audacy Greenville stations sound bad. The HD’s used to sound decent, but 93.3 is distorted/clipping on the HD, 101.1’s HD is way too quiet when switching from analog, 106.3 sounds way too harsh. The analog signals all just sound like overprocessed noise. iHeart’s analog and HD’s sound great. Summit’s stations sound pretty good too, especially 98.5.
102.5 took it off today as well. As recently as yesterday it was still all Christmas. The RDS still shows the Christmas logo
Yep! I’m guessing another switch the day after Halloween again this year. Maybe a special weekend in the fall like they did last year but I can’t believe they’ll do the Christmas in July etc again since they didn’t last year. It only kills the numbers more!
All of this assuming WSPA-FM is still AC by the end of the year - they’re killing themselves with the Christmas music, and even though it’s finally over, back to the same stale playlist they had for 2022 and 2023. They never freshen anything up, I honestly don’t expect them to do much better than they have been. The Block’s 3 translators are solidly beating them. If Magic can’t get out of the 1’s, I could see The Block landing on 106.3. The Block on a C3 with solid GSP coverage plus keeping the 107.7 Anderson signal could cause Summit an even more massive headache with 98.1 and the languishing 99.5.
All of this assuming WSPA-FM is still AC by the end of the year - they’re killing themselves with the Christmas music, and even though it’s finally over, back to the same stale playlist they had for 2022 and 2023. They never freshen anything up, I honestly don’t expect them to do much better than they have been. The Block’s 3 translators are solidly beating them. If Magic can’t get out of the 1’s, I could see The Block landing on 106.3. The Block on a C3 with solid GSP coverage plus keeping the 107.7 Anderson signal could cause Summit an even more massive headache with 98.1 and the languishing 99.5.
We can certainly start speculating about which stations will do a Christmas in July gimmick, when in July it will start, and how long it will last. Maybe even suitable and unsuitable songs for the format.
Oh, wow, I can pick that up. Well, sometimes.
I looked at the 12+ ratings for various markets. WKQC didn't do as well as usual but WLKO, which was also up, was also doing Christmas music. WSPA-FM was still in the dumpster. WMAG had spectacular numbers because it was the only station but WQMG (urban) still managed to do better.
WSPA-FM registered a 2.9 share, which is still low but almost a 1-point increase in the latest monthly. They generally never got a Christmas “bump” before but maybe this will help get them back on track - Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
I think Magic is sounding too much like B93.7, short by just a few years, and at the same time, also too much stuff that's already found on WROQ...Their playlist isn't all (enough) current and isn't all (enough) classic;
"Today's Hits and Yesterdays Favorites" seems to be exactly what is their big issue, in my opinion, and even WMYI kinda beats them in that case also playing most of the same stuff that's on there too, even though its still a cookie cutter station and not really unique for the market.
A real Classic Hits station or similar like a 90's to 2000's Hits focus, I think would really help, especially after losing Earth FM (and Awesome 99.5) recently. A station / playlist like WKVL 104.9 near Knoxville TN has a great variety and playlist that this market is desperately missing and in great need of...Thoughts?
"Today's Hits and Yesterdays Favorites" seems to be exactly what is their big issue, in my opinion, and even WMYI kinda beats them in that case also playing most of the same stuff that's on there too, even though its still a cookie cutter station and not really unique for the market.
A real Classic Hits station or similar like a 90's to 2000's Hits focus, I think would really help, especially after losing Earth FM (and Awesome 99.5) recently. A station / playlist like WKVL 104.9 near Knoxville TN has a great variety and playlist that this market is desperately missing and in great need of...Thoughts?
- Status