December 2023 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the December 2023 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the December 2023 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[pjc1961]

Covering the survey period from Thursday, November 9, 2023 thru Wednesday, December 6, 2023, age 6+ overall:
Alternate View: San Francisco - RadioInsight

Top 5+ demo rankings analysis from Research Director, Inc.:

Radio Ratings Roundup, December 2023, Part I | Research Director, Inc.

Now that the dulcet tones of BURL IVES have faded into the ether, it is time for The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the

researchdirectorinc.com

25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KITS 5. KQED
18-34: 1. KOIT 2T. KITS 2T. KMEL 4. KMVQ 5T. KYLD 5T. KSAN (up from #13) 8T. KLLC 8T. KOSF 8T. KIOI
18-49: 1. KOIT 2. KMVQ 3. KMEL 4. KITS 5T. KQED 5T. KIOI

************************************************

San Jose - age 6+ overall:
Alternate View: San Jose - RadioInsight

 

[Street Novelist]

Live 105 #2 in the 18-34 demo...but, but, no one listens to rock...only white people listen to rock 🤣

 

[davideduardo]

Live 105 #2 in the 18-34 demo...but, but, no one listens to rock...only white people listen to rock 🤣

Remember, you are looking at share and not ratings in a highly fragmented market. The whole rock "universe of stations" only has a very small share of all listening.

 

[101tm]

Wow - 6+, KITS is Audacy’s highest rated music station.

 

[Radiopaw]

Live 105 #2 in the 18-34 demo...but, but, no one listens to rock...only white people listen to rock 🤣

I know you are being sarcastic but I’d like to add this too,

That stereotype is just wholly and categorically untrue, modern rock is a large genre that spreads all ages and demographics. KITS is my most listened to station and such an absolute gift to the bay. It is true that David says they represent a lower share by some metrics, such as Spotify streams — but I would disagree with the very small share assessment. There is multiple platforms like Apple Music, YouTube, Amazon and Souncloud.

A good example would be this survey they it comes up as the most listened to genre on digital music. Additionally, Nielsen Music recognizes it as the largest genre.

Also, when is KRBQ going to do something? It’s just floundering hard.

 

[HenryOchs]

When is KYLD gonna do something? Just wondering.

 

[Radiopaw]

When is KYLD gonna do something? Just wondering.

There are people in far more dire situations in the market then KYLD.

 

[TheBigA]

That stereotype is just wholly and categorically untrue, modern rock is a large genre that spreads all ages and demographics.

That can be a disadvantage. Radio doesn't sell "everybody." It sells specific bodies. So what Audacy needs KITS to do is reach men 18-49. Mostly in their 30s. The highest point of the bell curve should be 38 year old men.

The other thing to keep in mind is that if KITS is a 4 share station, that means 96% of the audience is listening to something else.