It seems KQXT's December numbers are lower this year...
KQXT-10.1
KONO-FM-7.7
KCYY-6.0
KTKX-5.5
KAJA-5.2
KQXT-10.1
KONO-FM-7.7
KCYY-6.0
KTKX-5.5
KAJA-5.2
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SAN ANTONIO 6+ DECEMBER TOP 5
- Thread starter badfinger09
- Start date
Indeed, KQXT share is lower than Dec. 2022's + Dec. 2021's.
From the RadioInsight.com Ratings Recap for the "December 2022" PPM survey -
radioinsight.com
"iHeartMedia AC “Q101.9” KQXT surges up 6.0 to 14.0. Ratings Expert Chris Huff notes it is up significantly from its 10.8 share in December 2021 and not far off from its Holiday 2021 station record high of 15.9."
From the RadioInsight.com Ratings Recap for the "December 2022" PPM survey -
December 2022 (11/10 – 12/7) Nielsen Audio PPM Ratings Day 3 & 4: Record Highs For WEND, KQAC & KJMY - RadioInsight
Nielsen Audio has released both Day 3 and 4 of their monthly PPM ratings today for Charlotte, Portland, San Antonio, Salt Lake City, Sacramento, Orlando, Pittsburgh, Las Vegas, Cincinnati, Kansas City, Cleveland, Columbus, Austin, Raleigh/Durham, Indianapolis, Nashville, Milwaukee, Providence...
radioinsight.com
"iHeartMedia AC “Q101.9” KQXT surges up 6.0 to 14.0. Ratings Expert Chris Huff notes it is up significantly from its 10.8 share in December 2021 and not far off from its Holiday 2021 station record high of 15.9."
Magic/HITS went all Christmas music on 12/01. I doubt that had any impact on Q's Christmas numbers.
Vibe has been trending south since Sept. They need to freshen up the playlist. It's been the same music since late summer when they added Rhythmic Pop/Dance to the playlist.
KMYO 95.1, has a great signal throughout the city but it's underutilized. Perhaps, Univision should make the same move IHEART did in Miami and flip to a bilingual format
From Radio Insight: Following its Black Friday flip from Hot AC to Bilingual AC, iHeartMedia’s “Magic 93.9” WMIA-FM climbs out of the gate 2.3 to 3.2. Ratings Expert Chris Huff notes that is the largest share on the frequency since May 2018, which was three formats ago for the station.
From the SA Express-News: All age groups in the San Antonio metro area saw a decline in the percentage of Spanish speakers. The biggest drop came in the 18 to 64 age group, where the percentage of Spanish speakers declined from 35.6% in 2017 to 32.8% in 2022. That was the largest percentage point decline among the metro areas in the analysis.
The percentage of San Antonians who speak Spanish is in decline
The percentage of San Antonians who speak Spanish is in decline, according to data from the U.S. Census Bureau.
www.expressnews.com
Encuentra las canciones más recientes en Magic 93.9
Encuentra las canciones más recientes en Magic 93.9, Tus Favoritas De Siempre
It will be interesting to see if that format is tried anywhere else other than on an HD-2 signal. In Miami, the Hispanic population is uniquely made up of political refugees from Cuba, Nicaragua, Colombia (during the guerrilla war years and now the ultra socialist administration), Venezuela and, soon, Perú.
Those refugees tend to be middle class (professionals) and upper income (business owners, land owners, etc) who were forced out of their homeland. Most would return if democracy and free enterprise were fully restored. They are refugees, from well-to-do origins, and usually had a college education or equivalent. Most went to a bilingual school, too. As such, many were listeners to the stations in their homeland that played English language (mostly American) AC, pop and rock music. So when they came to Miami, they listened to the same music as always.
Most immigrants in the rest of the US, whether it is New York or Phoenix or Houston, come from the lowest economic class in their homeland. They are looking for jobs where $12 an hour might be much more than they could make in several whole days of labor "back home". Their education is more in the grade school level with no high school at all being common. Their music tastes are the same as they were back in rural Mexico or El Salvador or Honduras or the Dominican Republic, and that is what they will look for when they get to the US.
The issue in markets like San Antonio, Albuquerque, the LRGV and El Paso is whether the later generation Hispanics want a station with a lot of Spanish music and announcing all in Spanish. That seems to work in Miami for the given reasons, and might work in Orlando and Tampa and maybe Atlanta where a lot of middle class Puerto Ricans have gone due to the declining Puerto Rican economy, but I doubt its viability unless very much modified elsewhere.
You bring up a very interesting question and let's all follow it and comment
Remember, Nielsen does not get its information for Hispanic language preference from the San Antonio Express-News. They get it from independent research entities which update everything, including population, from both the Census Bureau, the annual Census updates (which are a survey and not a census) and Nielsen's owned consumer research divisions.
In that data, the percentage of Hispanics in the market (Metro Survey Area) and not just the city (Nielsen does not measure cities), shows that over the last 5 years the percentage of Spanish dominants has been declining and has been between 15% and 20% of all Hispanics. Those who are bilingual by Nielsen are considered "English Dominant" and that fact means that most other data does not match the tabulation criteria that the radio ratings use.
December book= a Programmer's non-weight book since so many In-Tabs are out of their listening pattern. Saying this, KMYO and KXXM continue their declines now that HITS 105.3 will steal some CHR thunder. KVBH has incredible potential to re-capture the BEAT audience it captivated in 2000-2010 with a fusion of 93-99 blended in...
A few stations have dabbled in bilingual programming in the past in San Antonio. KRIA 930 and KFHM 1160 come to mind. Granted, those were AM stations in the late-80's/early-90's long after AM's peak, but, aside from Tejano, bilingual programming has never been successful in San Antonio. Stations that tried it never lasted long.
Bad programming.
95.1 briefly tried it but it was the same 5-7 English titles for months.
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