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Audacy Bankruptcy Imminent

B

Barry

The Wall Street Journal is reporting Audacy is likely to declare bankruptcy within weeks, and will probably be acquired by its lenders. Any speculation whether this would have a significant effect on the stations the company owns in New York?

From InsideRadio
 
Also WCBS-FM with 400 songs loses to 300 songs because yesterday I check the mediabase of playlist songs of artists and is repeating the same all over and over and over again because the audience is stress and we need to play the best songs of the few 70's, more 80's, medium 90's and early 2000's not repeatedly struck three times 24/7 circulation.
 
AlNYC said:
Also WCBS-FM with 400 songs loses to 300 songs
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I'm not sure I understand your post, but if you look to the songs they dropped, most of them were Christmas songs.

Radio stations are not charged by the number of songs they play. If they play 400 songs 40 times or 800 songs 20 times, the charge is about the same. Playlist size has nothing to do with cutting costs, if that's what you're saying. All they've done is eliminate the Christmas songs.
 
Theyve added some new songs to the playlist lately. Truly madly deeply, i love you always forever, Ill be. Also not overplaying the usual songs as much compared to past years
 
luperm said:
This is an effort to restructure the debt. I would be surprised if there were major operational changes.
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Don't you suspect someone who is going to have to continue holding that debt is going to insist on operational changes? Unless the advertising landscape is only in temporary doldrums, continuing to do what they do doesn't seem like it will suffice. Selling or shutting down a daytimer won't be enough. Nor will simply axing a receptionist or salesman. With the size of the debt to be restructured, some significant operational restructuring is going to be insisted on. I would bet that a nationalizing of the DJ after morning drive will at least be considered again. It sure is being done successfully with EMF.
 
In light of the advertising realities, a day of reckoning may be coming for broadcast commercial radio. If the bankruptcy allows for the current status to remain intact, what will have changed? A business model that can't pay it's debt has to change. Will a new owner of Audacy be able to do the same thing and get new, better results?

On another forum thread, I was introduced to Big615, a TuneIn country station that ran with ONE advertiser who the DJ mentioned about 5 times in an hour. And the 'ads' were just mentions, no sales pitch like what I would think a radio sponsor would want. The poster who introduced me to it suggested that the advertiser was paying decent money for the one DJ to do her thing on the 'station' that had no towers, land, or debt involved. If the desirable younger demos are at TuneIn and their brethren, THAT'S the future of radio. Terrestrial radio can maybe do something similar with a localized twist, but they will have to significantly change the way they go about their business.
TheBigA said:
It didn't happen in the iHeart or Cumulus bankruptcies, did it?

But if so, so what? It's their money.
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SCMcKinney said:
On another forum thread, I was introduced to Big615, a TuneIn country station that ran with ONE advertiser who the DJ mentioned about 5 times in an hour.
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I'm very aware of this station and it's business model. The station is being bankrolled by Garth Brooks. The one advertiser you mention is an introductory sponsor. They will add more moving forward. The main thing to know about this station is it's aiming at a global audience. It's not local radio. The advertising rate is different if the audience is in the millions. It's also not regulated by the FCC, and lots of other things. But this is what traditional radio is competing against. It's not fair competition, in my opinion,
 
SCMcKinney said:
Don't you suspect someone who is going to have to continue holding that debt is going to insist on operational changes?
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The operations are profitable. The entire problem is debt that even the most efficient operations and the highest ratings and the optimum staff size will not help.

The underlying issues are the downturn during COVID which lost them huge amounts of profit that could have made the regular debt payments and the increase in revenue going to new media at the expense of broadcast radio. And, of course, overpaying for the CBS properties right ahead of COVID and the market shift.
 
SCMcKinney said:
I would bet that a nationalizing of the DJ after morning drive will at least be considered again. It sure is being done successfully with EMF.
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Saving a few salaries is not going to make up for the downturn in radio revenues that affects them and every other broadcaster.
 
AlNYC said:
Also WCBS-FM with 400 songs loses to 300 songs because yesterday I check the mediabase of playlist songs of artists and is repeating the same all over and over and over again because the audience is stress and we need to play the best songs of the few 70's, more 80's, medium 90's and early 2000's not repeatedly struck three times 24/7 circulation.
Click to expand...
CBS FM needs to play the best of the 50s, 60s, and 70s!
 
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