We’re Into the Final Stretch…

[Deleted member 76036]

Song cut off at 8:03 and into the Legal ID…

Post Malone - Goodbyes
N’SYNC - Bye, Bye, Bye
2 Pac - Changes (audio dropped out a couple times)
Hot 93.3 liner intended to be used to go into a stopset.
Elton John & Dua Lipa - Cold Heart (?)
Puff Daddy - I’ll Be Missing You (feat. Faith Evans and 112) - Cut off in the middle
Green Day - Good Riddance (Time of Your Life)

Sounds like a train wreck. What is this…market #248?? I know we’re flipping a format, but still…

 

[chrocket87]

It’s the end of the format. Who cares if it sounds good or tests well? It’s not like they’re trying to keep their current listeners. Have some fun with it since it’s going out.

 

[CTListener]

At least none of those songs was "Highway to Hell." That would have heralded EMF's snapping up of another frequency.

 

[Deleted member 76036]

It’s the end of the format. Who cares if it sounds good or tests well? It’s not like they’re trying to keep their current listeners. Have some fun with it since it’s going out.

Who cares?! I think stunting, the end of the format and the introduction of the new one is actually pretty fun. Apparently lots of stations across the country care, otherwise they wouldn’t continue to stunt and have fun when formats change.

 

[Deleted member 76036]

Here’s what the HD stations and RDS on 93.3 look like post format flip, if anyone cares:

 

[mousetapper05]

Here’s what the HD stations and RDS on 93.3 look like post format flip, if anyone cares:

View attachment 6363
View attachment 6364
View attachment 6365

To add to your reply, the RDS on 93.3 now shows the new WBAP branding. Additionally, the Hot 93.3 website now redirects to WBAP's.

 

[LibertyNT]

I'll be missing you did not get cut off.

 

[Mediafrog+]

Guessing the legal ID for 93.3 is still KLIF-FM? I have not seen a call change request filed yet for WBAP-FM, though I assume that is on the way.

 

[Deleted member 76036]

I'll be missing you did not get cut off.

I just double checked and they only played 2:22 of the song. There was 2:40 left. I can post the aircheck by this weekend.

Guessing the legal ID for 93.3 is still KLIF-FM? I have not seen a call change request filed yet for WBAP-FM, though I assume that is on the way.

The first legal ID after the flip mentioned the KLIF-FM calls.

 

[Deleted member 76036]

To add to your reply, the RDS on 93.3 now shows the new WBAP branding. Additionally, the Hot 93.3 website now redirects to WBAP's.

I noticed that the Hot 93.3 website was updated right around the time of the flip. I refreshed while the montage was playing and got the WBAP website, along with the new logo. Also, not sure if my cache was old or not, but it seemed that it took a bit longer for the new logo to reflect on WBAP.com…

 

[DrAkbar]

Guessing the legal ID for 93.3 is still KLIF-FM? I have not seen a call change request filed yet for WBAP-FM, though I assume that is on the way.

Really not necessary as 93~Three is now WBAP newstalk and KLIF-AM is newstalk as well. Cumulus just about owns the newstalk position in DFW with those two stations.

 

[Deleted member 76036]

Any thoughts on if 93.3 HD2 and 93.3 HD3 are just placeholders? They have been airing Westwood One Classic Rock and Classic Hits formats without any IDs or imaging since the subchannels were turned on around December 2nd.

I think putting 570 KLIF on the HD2 and The Ticket on the HD3 would better complement WBAP than the Westwood One formats. But I guess KLIF is already on 96.3 HD2 and The Ticket has 96.7…so, I dunno! 🤷🏻‍♂️

 

[Jay S]

Does availability over the air in DFW add a lot of potential listeners that could be monetized for national ads on the Westwood One formats? That’s the only reason I can think of as of why they’d keep classic rock and classic hits on the HD subchannels on 93.3.

 

[Deleted member 76036]

Does availability over the air in DFW add a lot of potential listeners that could be monetized for national ads on the Westwood One formats? That’s the only reason I can think of as of why they’d keep classic rock and classic hits on the HD subchannels on 93.3.

I wouldn’t think so. Has anyone else put satellite formats on HD-only subchannels for that reason?

 

[neosolbrudda]

The way things are going in market #5, you'll have to listen to SiriusXM to hear music. Talk is taking over the FM dial here!

 

[SomeRadioGuy]

Does availability over the air in DFW add a lot of potential listeners that could be monetized for national ads on the Westwood One formats? That’s the only reason I can think of as of why they’d keep classic rock and classic hits on the HD subchannels on 93.3.

I wouldn’t think so. Has anyone else put satellite formats on HD-only subchannels for that reason?

it might help a bit.. they can claim to advertisers theyre cleared in X number of markets and x number of potential listeners. its a numbers game and that does mean something.

Larry Fuss recently put a new FM on in Oxford, MS and theres 2 hd channels and neither have a local show, just nationally syndicated morning shows

 

[Kent]

I wouldn’t think so. Has anyone else put satellite formats on HD-only subchannels for that reason?

A friend of mine who briefly operated a station said he got a call or two from talk syndicators offering to set him up with HD Radio if they would commit to carrying certain shows on a subchannel for a certain time. His station wasn't even in a large market.

I would guess, based on that experience, that there's some value for national or third rate programming in being on HD subchannels, but I can't imagine it's very high nor could I imagine it being anyone's first choice.

My friend, by the way, didn't end up taking the offer. He wasn't the licensee of the station, and his deal to buy the station fell apart as did the LMA that came with it. He might've considered it, though, had he been able to close on the deal.

 

[Will_H_69_9]

The way things are going in market #5, you'll have to listen to SiriusXM to hear music. Talk is taking over the FM dial here!

truth be told, that's every market in the radio industry in the US, FM is turning into AM, AM is slowly going obsolete while some are trying to convince the government not to kill it (mostly the talk show hosts that promote a certain political ideology, i'll leave it at that) and SiriusXM and Streaming have pretty much turned into the best platform for people to get their music fix, it's a matter or time before music on the FM dial is obsolete and streaming and satellite radio is the only way to listen to music and you must pay cause music isn't cheap no more.

 

[neosolbrudda]

truth be told, that's every market in the radio industry in the US, FM is turning into AM, AM is slowly going obsolete while some are trying to convince the government not to kill it (mostly the talk show hosts that promote a certain political ideology, i'll leave it at that) and SiriusXM and Streaming have pretty much turned into the best platform for people to get their music fix, it's a matter or time before music on the FM dial is obsolete and streaming and satellite radio is the only way to listen to music and you must pay cause music isn't cheap no more.

I do. I have it in all three cars, and my SiriusXM boombox in my office. Also, the app on my phone.

 

[Kent]

truth be told, that's every market in the radio industry in the US, FM is turning into AM, AM is slowly going obsolete while some are trying to convince the government not to kill it (mostly the talk show hosts that promote a certain political ideology, i'll leave it at that)

Correction: AM is not going obsolete; it has been obsolete for decades, longer than most people posting on these boards have been alive. There's also little appetite among the government to kill it as the AM band can't really be repurposed for anything else. It's private companies trying to kill it by not including it among the entertainment options they offer.

and SiriusXM and Streaming have pretty much turned into the best platform for people to get their music fix, it's a matter or time before music on the FM dial is obsolete and streaming and satellite radio is the only way to listen to music and you must pay cause music isn't cheap no more.

I have SiriusXM, and it's better than most of my local radio stations. Having said that, if given the choice between SiriusXM or streaming radio stations via iHeart and TuneIn, I'll take streaming six days a week and twice on Sunday. Satellite sounds boring and small-time when compared to the great major market radio stations. The content on radio is still there. The problem is getting people to find it because, for most of us, it's not on our local dials. I've said myself that radio isn't something I'm willing to work at to enjoy, and I know most people have no idea what stations offer certain programming and where. They're also not willing to seek it out, and the apps don't do great jobs at pointing people toward it. When it comes to the cost of playing music, streaming certainly isn't cheap. Operating a terrestrial station, however, is still relatively cheap when it comes to playing music. I can sit at my computer, create a week's worth of playlists including commercials and voicetracks, hit a couple buttons, and walk away from it. Running a quality talk station costs a lot more, and my experience has always been that talk programming requires more manual intervention and babysitting, or at least it does if you have a long list of paying clients.