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The new WBIB?

passtheword

passtheword

The WBIB-AM and W267DA sale to International J A D E group closed a few days ago. The AM is airing spanish music today (sounds as though it may be a Regional Mexican format). Not sure if the FM translator is airing the same, but I would imagine it would be since W267DA is a translator.

I'm sure that was quite the surprise when the station's southern gospel listeners tuned in when the spanish programming went into effect.
 
Within the next few weeks, Maplesville will get itself a Spanish radio station at 106.3 FM. Mr. Chris is building the station, as of this post. (This is the frequency he recently won at the last FCC auction.)​

Dan <><

P.S. I get the reason why your area, Montgomery, Centreville and soon to be Maplesville has Spanish on the dial. Hope you do to.​
 
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R.D.P. said:
Within the next few weeks, Maplesville will get itself a Spanish radio station at 106.3 FM. Mr. Chris is building the station, as of this post. (This is the frequency he recently won at the last FCC auction.)​

Dan <><

P.S. I get the reason why your area, Montgomery, Centreville and soon to be Maplesville has Spanish on the dial. Hope you do to.​
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What "Mr. Chris" does or doesn't do is of no concern to me. The point of the post was to give info concerning the format change at WBIB and W267DA, not to have a discussion as to whether I "understand it too".
 
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passtheword said:
The WBIB-AM and W267DA sale to International J A D E group closed a few days ago. The AM is airing spanish music today (sounds as though it may be a Regional Mexican format). Not sure if the FM translator is airing the same, but I would imagine it would be since W267DA is a translator.

I'm sure that was quite the surprise when the station's southern gospel listeners tuned in when the spanish programming went into effect.
Click to expand...
I did hear the station ID today given as WBIB-AM and W267DA, so evidently the FM is indeed simulcasting the AM. This agrees with reports I've seen on Facebook regarding 101.3 FM being on the air.
 
passtheword said:
What "Mr. Chris" does or doesn't do is of concern to me. The point of the post was to give info concerning the format change at WBIB and W267DA, not to have a discussion as to whether I "understand it too".
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Just letting you know that the Spanish speaking populace is growing like wildfire. Hence the reason why we're getting more Spanish radio stations in the area. (Montgomery, Centreville and soon to be Maplesville as the latest additions)

Dan <><​
 
R.D.P. said:
Just letting you know that the Spanish speaking populace is growing like wildfire. Hence the reason why we're getting more Spanish radio stations in the area. (Montgomery, Centreville and soon to be Maplesville as the latest additions)​
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The issue is "how many businesses want Spanish speakers to visit them?" Many are not staffed to handle that business.

Reminds me of a client in the same market 50 years ago saying about Black listeners: "I don't want those xxxx in my store!"
 
Yeah yeah, but... the crux of the issue, the real meat of the question, the real item up for debate.. are we peeons qualified enough to discuss WBIB and 106.3 maplesville?
 
DavidEduardo said:
The issue is "how many businesses want Spanish speakers to visit them?" Many are not staffed to handle that business.

Reminds me of a client in the same market 50 years ago saying about Black listeners: "I don't want those xxxx in my store!"
Click to expand...
I still remember the "furor" that erupted after channel 42 in Birmingham aired a Susan Schein Chevrolet commercial that was in Spanish. From what I remember the commercial only aired once but it generated so many complaints that they never aired it again.

Since I don't speak Spanish I can't say for certain but in my experience the central and north Alabama Spanish-targeted stations were all supported by local Hispanic businesses that wouldn't advertise in mainstream media outlets. It was all very insular, the same as the Spanish language free newspapers that are scattered about.

Now whether any of those businesses are close enough to Maplesville to think it's worth advertising there is anyone's guess. It's been decades since I've been through Maplesville but I don't remember there being much of farmland or meat processing or any of the other stereotypical businesses that employ our South of the Border friends.
 
Let be real here. Mr. Chris told me the Spanish populace in Chilton County is big. The station itself, as we both know will be limited in coverage but he has plans to extend the reach. He intends to pursue at least one translator to help reach that growing audience with their first radio outlet. (Locate it in Clanton)

Dan <><

P.S. Scheduled sign on date will be sometime this spring.​
 
Voicetrack of Reason said:
I think a better question would be, who's going to sell spots? More importantly, who's going to be there to buy them? You can almost hear the crickets in this photo of downtown Maplesville.

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According to Wikipedia (and this IS wikipedia we're talking about here, lol), the population of Maplesville from the 2020 census was 637, with 12 persons listed as being of hispanic origin. Chilton county in 2010 had around 8% of people living there of hispanic/latino background, while in 2020, that same group had dropped to represent around 3% of the county population.
 
I don't place a lot of trust in Wikipedia myself. I've seen many errors on that site and tried to correct a few but gave it up. Some of the moderators on there had issues with me doing it. I take Mr. Chris at his own word and wish him all the best.

Dan <><​
 
SomeRadioGuy said:
Yeah yeah, but... the crux of the issue, the real meat of the question, the real item up for debate.. are we peeons qualified enough to discuss WBIB and 106.3 maplesville?
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Well, it appears some in here don't feel we are qualified to make such comments. tt seems they have forgotten and lost sight of from whence they came...
 
DavidEduardo said:
The issue is "how many businesses want Spanish speakers to visit them?" Many are not staffed to handle that business.

Reminds me of a client in the same market 50 years ago saying about Black listeners: "I don't want those xxxx in my store!"
Click to expand...
I've always assumed that most businesses that advertise on spanish programmed stations are hispanic-owned anyway?
 
passtheword said:
According to Wikipedia (and this IS wikipedia we're talking about here, lol), the population of Maplesville from the 2020 census was 637, with 12 persons listed as being of hispanic origin. Chilton county in 2010 had around 8% of people living there of hispanic/latino background, while in 2020, that same group had dropped to represent around 3% of the county population.
Click to expand...
R.D.P. said:
I don't place a lot of trust in Wikipedia myself. I've seen many errors on that site and tried to correct a few but gave it up. Some of the moderators on there had issues with me doing it. I take Mr. Chris at his own word and wish him all the best.

Dan <><​
Click to expand...

Census data from Wiki is usually pretty close to right, sometimes theres a difference between whats listed and current day because its awhile since that census data was updated on wiki or theres been a large exodus or influx of people since the last census.

Clanton is about 6 percent hispanic just under 600 of a total about 8800 people in clanton. Clanton has more hispanics than maplesville hgas population.

is 600 people enough to support a radio station? In most cases no, but this census data doesnt take into account people working there who may live elsewhere and people who may not have been counted.

It sounds like the sole purpose of this 106.3 in hooterville, I mean Maplesville will be to feed a translator in Clanton.

If Mr Chris can do spanish, keep expenses low and make it work.. more power to him. But from what I know, hispanics wont listen to just a music jukebox.. theres gotta be entertainment and connection to their community.. a jukebox wont do that and how much staff could Chris really afford to have for this station?

but what do I know about radio and small towns? I'm not sure I'm qualified enough to make these estimations/statements, etc
 
tomservo said:
I still remember the "furor" that erupted after channel 42 in Birmingham aired a Susan Schein Chevrolet commercial that was in Spanish. From what I remember the commercial only aired once but it generated so many complaints that they never aired it again.
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The jingle to the english commercial is still stuck in my head..."You'll do fine at Susan Schein where You're number one..." or,

"Te irá bien en Susan Schein, donde eres el número uno..."
 
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