I usually call KNTU "Alt 88.1 The Edge. Maybe they can use the rename. But it's possible that 103.7 could use the "Edge" name. Or most likely, 88.1, 91.7, 97.1 HD2, and 103.7 just keep their names and no rebranding. Maybe Alt could bring back "Edgefest" or the "Adventure Club." Who knows?
As much as I haven't listened to radio in a long while, 103.7 is the winner of all in my books but sad to see "The Edge" go away a second time. But as mentioned, it did pull some sort of rating with no promotion, which is impressive. Now with Magic, I had a slight hope that the old "Majic 102" with a rhythmic AC format came back. But lets see what bilingual AC can do to the DFW audience.
Funny that we have Magic 102.1 HD2 and Majic