LATINX MOVES TO EXITOS

[radioislife2020]

LATIN X 103.7FM/105.3 HAS NOW CHANGED TO EXITOS. Latinos I know for sure don't call themselves Latinx.

 

[davideduardo]

LATIN X 103.7FM/105.3 HAS NOW CHANGED TO EXITOS. Latinos I know for sure don't call themselves Latinx.

I have never heard a Spanish dominant or bilingual Hispanic use "Latinx" but many in my world comment that the term is "nasty" to pronounce and "obviously created by some ignorant Anglos in Washington".

I really don't know too many totally English speaking Hispanics, so I don't know if, perhaps, the term is attractive or at least acceptable to them.

(For those who don't know, I'm a born 4th generation Irish-American on my dad's side but have been culturally a Latino for over 60 years, working, thinking and enjoying life mostly in Spanish.)

 

[Identnut]

Not that Exitos is any better of a name. Played out and lame.

They should just dump the Latin and go with X. Works in Puerto Rico and Colombia. Probably not for social media, but fine anywher else.

 

[MarcB]

We have a station here in Hartford called Exitos 105.3 (WNEZ/1230). I don't don't speak or understand the language, but I call their format Spanish Variety as they play both older music and newer music. They're owned by Gois Broadcasting. Overnights (after 10PM) they have Spanish language Religious programming. I don't know if they still do.

 

[raccoonradio]

Haven't used my HD portable for awhile but did hear 96.9 HD2 la Playa, music in Spanish, fairly new. No other real changes; Audacy did indeed shut off the 93.7 HD 2 with "WAAF" but it may still be on 104.1 HD2.
The local subchannels continue to offer FM homes for WRKO, WXKS AM, and WBZ AM as well as Black Info network.

HD2s and 3s can help out signal challenged AMs but people may just opt for streams.
Howie yrs ago on WRKO:"You can't get the signal west of Kenmore Sq at night"
(the stick's in Burlington, actually)
WEEI when the local sports stuff was confined to AM kept playing audio of a woman saying "Hello! I was wondering what happens to WEEI in the evenings"

 

[pjc1961]

The particulars:

LatinX Gives Way To Exitos North of Boston - RadioInsight

Costa Media has rebranded Spanish CHR "LatinX 103.7" 1490 WCCM/103.7 W279DH Haverhill and 1570 WUBG/105.3 W287CW Methuen MA as "Exitos Boston". The station's format remains as-is positioned as "La Mezcla de Boston" with a mix of Spanish Hip Hop, Salsa and Pop. The Boston Spanish CHR market has...

radioinsight.com

https://radioinsight.com/wp-content/images/2024/01/exitosboston-350x350.jpg

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