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Any format flips for the new year?
- Thread starter 30james
- Start date
I’m going to go out and make a wild prediction that KABC management one day wakes up and remembers they’re the flagship for USC sports and, and Westwood One sports is right next door to them and will add more sports to their lineup, not a full format change. But, maybe sports programs on weekends and overnights
There’s nothing more kroq can do, other than reverting to their 2020-21 new music phase (which they probably should’ve stuck with)
I said it in another thread, but it may have been missed.
KROQ is a top-ten station in terms of weekly cume. 1.1 million people tune in at least once a week. That's more than KNX and KLOS, both of which have higher TSL, and thus a higher quarter-hour share.
The audience continues to come back to KROQ---they just don't stay long enough.
KROQ is a top-ten station in terms of weekly cume. 1.1 million people tune in at least once a week. That's more than KNX and KLOS, both of which have higher TSL, and thus a higher quarter-hour share.
The audience continues to come back to KROQ---they just don't stay long enough.
Goldilocks syndrome. The music is either too old or too new. The minute a song they don't like comes on, they're gone.
But, I remember correctly, the cume was around the same, wasn’t it? During their new music phase of 2020-21
But for the most part both stations have the same playlist. Does kysr do better cause of the woody show. I don't think kroq has a very good morning show. Why is kysr beating kroq consistently? It seems they stopped the bleeding at Kroq bringin kevin Weatherly back.
I understand that San Francisco is a vey different market than LA, but perhaps the powers that be at Audacy will consider tweaking the KROQ format to classic alternative like their sister station Live 105. I only have the 12+ numbers for Live 105 but have heard they're doing very well in their key demos. If this is true and the numbers remain stable, perhaps they will make this happen in the near future.
The music director of Live 105 works at KROQ. There's a lot of resource sharing between the stations. Regular listeners to the two stations post here how different the two stations sound. Some have said there's more new music at Live 105. Some say there's more at KROQ. Looking at the playlists for each station, there are a few more currents at Live 105, but they're both heavy on 90s alternative.
Gonna have to question that one, no offense.
I listen to locally Live 105 in SF a few hours a day every day of the week, and most of the songs are 2000’s and 2010’s with some currents and 90’s sprinkled.
You'd be surprised how many 80s songs they actually play.
Sure would considering I never hear them, haha. And I listen way too much to KITS!
They have a 400 song playlist, and about 75 of them are 80s and even some 70s. I see several Bob Marley songs from the 70s. From the 80s: The Clash, REM, Nails, Cowboy Junkies, Depeche Mode, Joy Division, New Order, Simple Minds, Violent Femmes. Just from last week.
What's the story with all the Bob Marley music? Are the promoting the movie?
I’ve never once heard a Bob Marley song on Live 105, also the playlist is over 600 as of January — my car actually tracks everything I listen to and I went through and the only one I saw in this was REM and Depeche Mode.
The vast majority is late 90’s-Currents, Blink 182, Green Day, AJR, Bad Omens, Cannons, Cold War Kids and Foo Fighters. A lot of currents in the past week, which I’m fine with.
My source is Mediabase. They track every song the station plays and are the authoritative source for airplay.
So what would you consider 'classic alternative?' That sounds like it to me. What are they missing?
Considering the majority of the songs are current, I think alternative (a lot, not just KITS) have swapped to a format like Hot AC. Play a variety of “alternative” with a focus on the formats most successful period, for alternative that is 2000-2015.
Classic would be songs before that period, only really 99X in Atlanta seems to fit that.
Remember, BigA has MediaBase access and, thus, gets daily and weekly and custom period spin data along with charitable data on the age of songs and other characteristics. He does not listen "a few hours a day" but he sees 168 hours a week in neat tables. He can also see songs by artist, songs by # of plays, songs by daypart or by year and all kinds of other metrics and views.
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