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Could "Magic" return to Philly?

The question is if this new version of bilingual "Magic" AC will play non-stop Christmas music for a month and a half, like traditional AC stations virtually all do.
 
The Magic format would have been a good transition from The Breeze. Would have kept a lot of the Breeze listeners. I recently got a chance to hear it on KDGE-HD2 in Dallas and I enjoyed it.
 
DavidEduardo said:
Names are just names. Not formats.

"Magic" is in use on over 50 US stations. Formats range from rhythmic, Urban and Urban gold to Classic Hits, AC and Oldies. The is even a Tejano and an Oldies station or two using that name.. And one CHR..

I think maybe I was unclear earlier in the thread.
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I was thinking the OP was talking about bringing the magic name as it existed with the AC format back to Philadelphia.
I realize magic is not a format and also realize that just because something is called magic does not mean its only AC everywhere.

Magic in San Diego is Rhythmic Oldies but here for the longest time it was AC until the switch to the '70s format. Even than it persisted for a while.
I think they lost the magic name at some point during the classic hits MGK in what the late 90s?
 
JH_Radio said:
I was thinking the OP was talking about bringing the magic name as it existed with the AC format back to Philadelphia.
I realize magic is not a format and also realize that just because something is called magic does not mean its only AC everywhere.

Magic in San Diego is Rhythmic Oldies but here for the longest time it was AC until the switch to the '70s format. Even than it persisted for a while.
I think they lost the magic name at some point during the classic hits MGK in what the late 90s?
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Not really. I was just looking to start a discussion on the Hispanic targeted AC format that iHeart recently launched and if it could be a possibility in the Philly market. I'm not as familiar with Hispanic targeting formats, what the makeup of the population is etc., so i was curious if such a format could work in Philly. The fact that the current incarnations in Florida are called "Magic" and that there once was an AC in Philly called 'Magic" is just pure coincidence!
 
kevtronics said:
The question is if this new version of bilingual "Magic" AC will play non-stop Christmas music for a month and a half, like traditional AC stations virtually all do.
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No. Lack of heritage and tradition.

The similarly formatted stations across Latin America don't play Christmas music, either at all or an occasional Christmas ballad like "Feliz Navidad".
 
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atthestars said:
Not really. I was just looking to start a discussion on the Hispanic targeted AC format that iHeart recently launched and if it could be a possibility in the Philly market. I'm not as familiar with Hispanic targeting formats, what the makeup of the population is etc., so i was curious if such a format could work in Philly. The fact that the current incarnations in Florida are called "Magic" and that there once was an AC in Philly called 'Magic" is just pure coincidence!
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I don't think Philly has enough first generation Hispanics who are political refugees or who are middle and upper income people leaving bad economies in the last 20 years or so. Venezuela, Nicaragua, Colombia, Ecuador for political reasons, Puerto Rico for the poor economy.

This format mirrors the stations that potential listeners liked in their country of origin. The format is very common in all larger Latin American cities, from Aspen FM in Buenos Aires to Fidelity FM in Puerto Rico.
 
Even the magic name as it existed on WMGK is effectively meaningless. Look, we’re not the normal listeners. We pay attention to long ago history that other people couldn’t care less about. Magic has been gone for a long darn time. For most listeners now in most advertiser friendly demos, it effectively didn’t exist.
 
lanceventa said:
"Magic" is too generic of a brand name to be trademarked on the national level.
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I always wondered what was on a national level, and what could have been a state level. Doesn't iHeart have the "Alt" trademark in Florida (why WQMP is FM 101.9 and WSFS is the Shark?), but also there were two Alts in Albany, NY at the same time for a couple of years? It's an area of the business that I don't have much knowledge in!
 
atthestars said:
I always wondered what was on a national level, and what could have been a state level. Doesn't iHeart have the "Alt" trademark in Florida (why WQMP is FM 101.9 and WSFS is the Shark?), but also there were two Alts in Albany, NY at the same time for a couple of years? It's an area of the business that I don't have much knowledge in!
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Not every state has online databases like the USPTO does so there is no way to verify all of them.

In the Randy Michaels era, Clear Channel was VERY aggressive on claiming service marks which directly led to two Pennsylvania rebrandings (Wild 96.5 Philadelphia to Wired) and (99.9 The River Easton to The Hawk). iHeart began getting active again with squatting brands on HD subchannels such as "The Breeze" or your Alt example in Florida where iHeart launched "Alt 101.1-HD3" in Orlando just before WQMP flipped and led to that quick rebrand, but both Albany stations were pre-dated in New York State by Audacy's 92.3 New York.

Going back to the Florida example since they are one of the few states with an online database, there are no registrations for "Magic" itself for being generic, but at various points in history there are now inactive registrations for a "Magic 96", "Magic 99", "Magic 1390", "Magic 107.7" and "Magic Radio".
 
lanceventa said:
Not every state has online databases like the USPTO does so there is no way to verify all of them.

In the Randy Michaels era, Clear Channel was VERY aggressive on claiming service marks which directly led to two Pennsylvania rebrandings (Wild 96.5 Philadelphia to Wired) and (99.9 The River Easton to The Hawk). iHeart began getting active again with squatting brands on HD subchannels such as "The Breeze" or your Alt example in Florida where iHeart launched "Alt 101.1-HD3" in Orlando just before WQMP flipped and led to that quick rebrand, but both Albany stations were pre-dated in New York State by Audacy's 92.3 New York.

Going back to the Florida example since they are one of the few states with an online database, there are no registrations for "Magic" itself for being generic, but at various points in history there are now inactive registrations for a "Magic 96", "Magic 99", "Magic 1390", "Magic 107.7" and "Magic Radio".
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Thank you for the info!
 
Seltzer said:
It's a gold based AC. Is the Hispanic market in Philly big enough to support this? They didn't support the last Hispanic format on 104.5. The only way it would have a shot is if a bunch of us English people picked up Babbel and learned spanish.
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You mean if people who only speak English learn Spanish. I doubt you are all British.
 
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