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Washington DC Radio Ratings: Holiday 2023

P

pjc1961

Covering the survey period from Thu. 12/7/2023 thru Wed. 1/3/2024, age 6+ overall:
radioinsight.com

Washington DC

Nielsen Audio PPM Monthly Ratings Washington DC (Market #8) Population: 5,162,900 Black: 1,388,300 – Hispanic: 928,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com
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https://ratings.****************/content/arb015
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Top 5+ demo rankings analysis from Research Director Inc.:

RADIO RATINGS ROUNDUP, HOLIDAY 2023, PART II | Research Director, Inc.

Welcome back to the least surprising ratings survey of this or any year. The incessant par-um-pa-pum-pum of that dastardly little man combined
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WASH 2. WHUR 3. WAMU 4. WKYS 5. WIAD
18-34: 1. WASH 2. WAMU 3. WIHT 4. WMMJ 5. WKYS 6. WGTS
18-49: 1. WASH 2. WHUR (up from #5) 3. WKYS 4. WAMU 5. WIHT 6. WIAD
 
Did WASH-FM do the Christmas format? While they did well, they didn't seem to get as big a 'bump' as other iHeart Christmas stations in the Holiday book....
 
From right there in the Washington DC Ratings Roundup:

"For the second book – and second year – in a row, SANTA was denied the 6+ championship. As has become the norm, AMERICAN UNIVERSITY N/T WAMU was both #1 and in double digits (11.3-11.5). The holiday hit purveyor was iHEARTMEDIA AC WASH. It was back at #2 with a share that was eerily close to last year’s 10.9 (9.6-11.0)."
 
DXingRadio said:
News and politics beats out the Christmas spirit? Must be DC :D
Click to expand...
Actually, if you look at other markets, particularly in-demo listening, where there are multiple Christmas music stations in a market, typically there is only one winner. The rest are further down the line.
I hope that this trend will dissuade so many stations from going all Christmas after Thanksgiving. It was getting pretty ridiculous.
 
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