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Pittsburgh based deep cuts hard rock station.

How much is the streaming licensing cost for 10,000 songs?
The streaming license is not "per song" but per stream. You can play 10,000 different songs once or 100 songs 100 times each.
 
Any station playing 10,000 songs is playing somewhere around 9,500 or so stiffs.
With all due respect, an internet station isn't competing solely against the heritage Classic Rock station that plays those 500 hits, and has been playing them every day for 30-40 years. It competes with Spotify, SXM's rock formats, and who knows how many other radio and non-radio sources.

At this point, what are you going to do better than the heritage station with those 500 songs?

And no, it will never bill the numbers of the heritage station either, but that's not necessarily the business model.

The only point I'll agree on is 10,000 seems like a high number even for that genre. I helped a friend with an HD3/streaming project in a major market that was starting to draw an audience before the company shut down their music HD's, and at 2,000 it seemed like a huge library.
 
I was living in Philly 1988-1992 or so when a pal in NYC sent me a cassette-letter. 'New station,' he said. '14-80. The old WHOM. Now they're "Z-Rock". Music that makes you want to go out and kill the first five people you see.'
I couldn't hear WZRC in Philly, as WDAS-AM is there on 1480.
But yike. I expected the tape to self destruct any minute.
That sort of monolithic hair-band racket appealed to males, median age 15. Now, in Feb 2025, a year after the original post, those listeners are close to 50. And the site is still up.
(For those hearing-impaired, I'd cup my hands like a megaphone and shout that. But the available fonts on this site only go up to 11.)

David E: great crack about Spina; Tap in that other thread.
 
I was living in Philly 1988-1992 or so when a pal in NYC sent me a cassette-letter. 'New station,' he said. '14-80. The old WHOM. Now they're "Z-Rock". Music that makes you want to go out and kill the first five people you see.'
I couldn't hear WZRC in Philly, as WDAS-AM is there on 1480.
But yike. I expected the tape to self destruct any minute.
That sort of monolithic hair-band racket appealed to males, median age 15. Now, in Feb 2025, a year after the original post, those listeners are close to 50. And the site is still up.
(For those hearing-impaired, I'd cup my hands like a megaphone and shout that. But the available fonts on this site only go up to 11.)

David E: great crack about Spina; Tap in that other thread.
I worked for a Z-Rock affiliate. We not only beat the local crusty old rock station in the ratings, we could really fill a venue too! Our alcoholic sales manager would bring me copy points scribbled on a bar napkin, expecting me to make a clever spot out of that stuff 😆 Fun job for a college kid, 30+ years ago. Got to see a lot of free concerts too!
 
@Voicetrack of Reason
I'm supposing I have a few years on ya, Voice.
An AoR station I worked got sold to a new owner who -- for reasons best left unstated here -- gave the PD office keys to a 21-year old kid. Out went the Jethro Tull, Joni, Sgt. Peppers, Yes, Moodies, Allmans, CSN, etc.
In came the Ozzy of Your Life format.
In a little more than a year, after a few hundred thrashes of Iron Maiden, Queensryche, Angel, Judas Priest, Megadeth and a strafing of Kiss oldies the only spot clusters consisted of high-risk insurance companies, tattoo parlors, abortion clinics and a few rotating bar-clubs that featured copy bands. A big contest ended when the big prize -- a new Corvette -- was won by a 15-year old who didn't even have a drivers license yet. That certainly was the demo the station reached.
At the newer (and larger) station I went to, our owner shook his head at one rating. "They don't have a single adult female listening!" he exclaimed.
The former station -- sullen PD, owner and all. became .... ahem ..... Classic Rock.

I don't know if the Rocktober station you worked was on AM or FM, Voice. No real big deal anyway now. But the recall here is also of NYC's WQHT going from a form of CHR to Rap some years back. Their groundswell book got them a triumphant #1 for a spell -- buttressed by something like a 37 share of males 12-17 at night. True.

In any case, I see the same lament during those eras: 'Hey! We're a Rock Band / Rap Act! So where are all the chicks???'

(Before you get out the flamethrower, lol : I really enjoyed some of the later Modern Rock/Active/Alternative grunge stuff far more than I ever did or would the corporate Metal. I don't think maturity and cynicism are supposed to work backwards or skip grades like that. Oh well.)
 
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