I have heard from several folks that Univision is certainly interested in selling their stations for a price. Would they? I think everyone has a price so the question I have is what are their stations worth? Not so much if they will or will not sell. Just wanted to see if anyone had an idea of what a portfolio of those stations could cost.
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Univision Radio stations hypothetical
- Thread starter JFredd Muggs
- Start date
Univision is now part of Televisa. Televisa anxiously got out of radio in Mexico and it is likely that the same feeling will prevail in the US.
What do you think those stations would fetch if sold as a complete package?
AT LEAST $25 million. My maximum guess is $50-55 million.
Bigger question is who would buy the TelevisaUnivision radio properties.
Estrella Media has stations in DFW, but is the company that came out of the Liberman bankruptcy in any position to make such a purchase? They would have to spin off one station.
Some might bring up SBS, but they are struggling to complete their $7.5M purchase of KROI in Houston with installment payments. That deal has not closed.
What other Hispanic-targeted company might be in the running? Or would the stations be sold piecemeal?
Estrella Media has stations in DFW, but is the company that came out of the Liberman bankruptcy in any position to make such a purchase? They would have to spin off one station.
Some might bring up SBS, but they are struggling to complete their $7.5M purchase of KROI in Houston with installment payments. That deal has not closed.
What other Hispanic-targeted company might be in the running? Or would the stations be sold piecemeal?
For the whole station portfolio? Los Angeles alone would be valued near or above your max.
What would the price of their whole portfolio of stations in the US be?
Astros2023
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David, Taking into account the significant amount they paid in 2003, what price would be deemed fair for Univision Radio today?
He said "portfolio" which means one or more FMs in LA, NYC, CHI, Miami, Dallas, San Antonio, Austin, Houston, Phoenix, San Diego and San Francisco
Hard to say, as the suburban or lesser powered stations are hard to evaluate in today's market. Based on billing, somewhere in the range of $300 million.
$70-100 million.
First it was NBC that got out of radio. Then ABC, then CBS. They all wanted to concentrate on television and saw radio as a no-growth subsidiary.
I guess the same is true of Spanish-speaking media. I didn't know that Televisa has sold off its radio stations in Mexico but it is logical that Univision would decide to do the same.
Let's remember for NBC, CBS, ABC and Televisa, they owned radio stations first, before they put TV stations on the air. For Univision, TV came first. But for decades, media companies thought the synergy of owning radio stations that could be sold to advertisers in combination with television would be an advantage. TV newsrooms could easily cover radio, too. CBS, ABC and Fox still have their radio networks.
But today, actually owning radio stations is just thought of as unimportant to the bottom line for these TV networks.
I guess the same is true of Spanish-speaking media. I didn't know that Televisa has sold off its radio stations in Mexico but it is logical that Univision would decide to do the same.
Let's remember for NBC, CBS, ABC and Televisa, they owned radio stations first, before they put TV stations on the air. For Univision, TV came first. But for decades, media companies thought the synergy of owning radio stations that could be sold to advertisers in combination with television would be an advantage. TV newsrooms could easily cover radio, too. CBS, ABC and Fox still have their radio networks.
But today, actually owning radio stations is just thought of as unimportant to the bottom line for these TV networks.
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If Televisa/Univision got the price it wanted, it would likely sell. As Mediafrog mentions, the bigger question is who would be willing to pay that price. Hard to say if they'd settle for the $300 million David says they'd be worth based on billing, but even an offer like that doesn't seem likely in the current climate. The business isn't in a death spiral, but the days of betting big on it are over.
I’ve been wondering if Estrella Media might get out of radio in order to concentrate on television and online platforms. That would put three stations each in DFW and Houston on the market.
On the other hand, SBS wants to get out of television but has so far failed to sell that division. They need the money in order to expand their radio portfolio, as evidenced by the financial problems surrounding the KROI acquisition.
I've been told they've already done so and it is just a matter of when it is announced.
Wow😳🤯. Suprising and not surprising at the same time. Very curious to see who might wind up with the stations in DFW and Houston. Once again, who is a Hispanic-targeted broadcaster that would go after them? Or perhaps an entirely new entity? Might be an interesting discussion to look at Hispanic media companies that have been “off the radar” seeking to expand.
Keep in mind that it doesn't have to be an Hispanic media company that buys the stations. It can be anyone. It could also be a group of executives from within these stations who see the value in the stations they run, and have access to the money it would take to buy them.
In the case of Univision, they already sold a group of their AM stations to an Hispanic media organization, and we've heard there were other groups who had interest in those stations. So it's very possible that the same group that bought the AMs might be able to get financing for the rest of the group, or buy even more stations. Or that the groups that lost out on the AMs might put together an offer for the larger group.
I wonder if Grupo PRISA (who Televisa already sold their stations in Mexico to and operates stations in different countries) would be interested in expanding to the USA.
The FCC has foreign ownership rules. Some companies get waivers.
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