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Now that KRNB is #2...

You could also ask the question: "what's really a rimshot these days?"

No question that signals such as 96.7 and 105.7 are off-center from the city cores of Dallas and FW, but so is the steady trend of population growth for the last three decades, which has all been north away from Cedar Hill.

Meters in Collin and Denton and Ellis and Wise count just as much as the ones in Tarrant and Dallas counties, after all, and there are enough of them now to make a difference.
The caliber of those signals in the north suburbs depends on *where* you are -- as a long time resident of Plano, I can tell you that the 96.7 and 105.7 signals are only okay here. The Cedar Hill stations are actually stronger. The reason is because the towers for 96.7 and 105.7 are not just north of Dallas and Fort Worth, but also displaced pretty far to the west. Obviously, as you go west, those signals are get better and better.

The bottom line is that the DFW area is sprawling to the point where no FM signal is going to provide a strong (3.16 mv/m) contour over the entire market.
 
Most likely, though that didn't seem to help KRBV much.
Actually KRBV ratings were very good starting off, and then yes they trailed off because of what happened in Oct. 1996. That tower falling down in Cedar Hill killed all the momentum that we had going. I was setting up a live broadcast for Scott West or Keith Solis at a Ford dealership in Grapevine the moment the tower fell. When I got back to the radio station, the higher ups decided to get 107.5 The Oasis back on the air first because it was easier for that to be done. That basically killed KRBV. I loved working there. Hurts my heart to this day.
 
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