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Dallas-Ft. Worth Radio Ratings: January 2024

P

pjc1961

Covering the survey period from Thu. 1/4/2024 thru Wed. 1/31/2024, age 6+ overall:
radioinsight.com

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...
radioinsight.com radioinsight.com
OR
https://ratings.****************/content/arb024
OR

Top 5+ demo rankings analysis from Research Director, Inc/XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part I | Research Director, Inc.

Let us be the first to wish you a Happy New Year! We know, we know, it’s FEBRUARY. However, we are about to embark on a mystical journey through
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KTCK 2. KLNO (up from #6) 3. KSCS 4. KVIL 5. KRNB (up from #8)
_______ 6. KMVK (up from #15) 7. KJKK (down from #3) 9T. KDGE (down from #1) 9T. KERA 12. KDMX (down from #5)
18-34: 1. KVIL (up from #4) 2T. KDGE 2T. KLNO 4. KHKS 5. KSCS 6. KDMX (down from #2) 7. KMVK (up from #16)
18-49: 1. KLNO 2T. KDGE 2T. KMVK (up from #9) 4T. KVIL 4T. KSCS 6. KDMX (down from #3T) 7. KJKK (down from #3T)
 
I can only see the 6+ PPM’s that were posted, but WBAP’s move to 93.3 only seems to have been a cost cutting measure and an audio quality improvement. The increase in ratings is probably more of a bounce back to what they did in the November and December books. I’m guessing their current listeners just moved around a bit. Some of the 99.5 HD2 and 820 listeners simply switched to 93.3.

When they launched, the morning show hosts were inviting some of the listeners that enjoyed the “Boy George” music that Hot was playing (their words, not mine) to stay and listen. I’m pretty sure only a very small percentage did that.

Cumulus now has Westwood One Classic Rock and Classic Hits formats on the HD2 and HD3. I almost wonder if putting one of those on 93.3 would have made them more money and better sense than the WBAP simulcast.

I also found this on the KTCK-FM Wikipedia page: “Dan Bennet, Dallas/Fort Worth market manager for Cumulus, said that WBAP had "no ratings increase since adding the FM" and that was the primary reason for the change to The Ticket simulcast — do you think they’re hoping for the same thing from 93.3, but with better results? If so, I’m not quite sure that that will happen.

Thoughts?
 
@chriscervantez They didn't experience a significant increase in listenership when 96.7 was added to 820 in the past either, Chris. As you know, 96.7 was then moved to the 1310 simulcast and that has really benefitted The Ticket tremendously, surging them to a position where it is now a market leader. Can running the WBAP programming on 93.3 benefit Cumulus in the same way? In my opinion, no, because whether on AM or FM, the people seeking out the conservative talk format remain the same, whether or not they are dialing up WBAP on FM or AM. This move benefits sales, but that's about it. 93.3's signal is handicapped in and of itself, so trying to listen to it when traversing around the Metroplex, outside of Dallas County, as the signal drops and fades provides no substantial benefit to the average listener. The problem is, of course, Cumulus had little other choice as to what signal they utilize to do this. They certainly couldn't sacrifice one of the market leading country stations that basically prop up the rest of the cluster for a WBAP simulcast.

@Mediafrog+ has coined the term "dumpster fire" for a perenially subpar performing station down in Houston; first the lame duck KROI and now the even lamer rimshot ESPN outlet down there. I'll borrow that phrase, if he doesn't mind, for what has become the Metroplex's own version of one at 97.1. The mighty Eagle, in its current Freak form is sitting at a tenth of a share higher than WRR in the 6+. WRR!!! It's barely showing up in the demographics it is targeting. It isn't working. The last year of KEGL's long running rock format fared better than that. iHeart needs to figure out the next move for 97.1 and quickly. This is completely unacceptable for a Cedar Hill facility.

Where'd Kramer run off to? He called this one after only a week in. The Freak is now sitting at 18 months into the hot talk format and remains in the cellar. The Mavericks play-by-play needs to be surrounded by a focused sports line-up if they are set on keeping KEGL spoken word. Even Stevie Wonder could see that at this juncture.
 
Apparently the two year experiment with classic country on KPLX has ended. The station has returned to a 90s to now presentation.

Why? Do you see KPLX in any of the demo breakouts in the OP? No? That's why.

Two years ago, KPLX was beating KSCS in 25-54. Not a anymore. So they're going back to improve the demos.
 
KVIL added the latest singles from Shinedown, Cage The Elephant, and Papa Roach while bumping up Bad Omens spins during January, and the ratings went up a decent amount. The old KEGL listeners must have been pleased.

Speaking of KEGL, I can’t believe it’s been 18 months and they’re about to be passed by WRR of all stations. This is turning a laughable situation into an outright clown show. iHeart really did not set The Freak up for success, and the Mavericks are clearly not enough of a draw on their own. Flipping back to Active Rock isn’t going to do a thing, so what do they do now that Humpty Dumpty is broken?
 
leethalweapon said:
I'm guessing it's no better than it was as an Active Rock station...
Click to expand...
Hell, Lee, it's worse. 97.1 is a no-show in 18-34, 18-49, and 25-54. The cume for KEGL is just over 183,000. WRR is 2,000 less than that. Air 1, on a rimshot, doubles it at 316,000. I imagine the TSL is abysmal, too. I mean, who in their right mind can stomach that dreck for even 15 minutes at a time?
 
rosecitymedia said:
[Can running the WBAP programming on 93.3 benefit Cumulus in the same way? In my opinion, no, because whether on AM or FM, the people seeking out the conservative talk format remain the same, whether or not they are dialing up WBAP on FM or AM. This move benefits sales, but that's about it.
Click to expand...

It also saves the money of having to program 93.3. Your point, though, is basically correct. Granted, you always segment the market, but WBAP's programming will only appeal to a small segment of the market and doesn’t have much growth potential. It's not an “if you build it, they will come,” situation. A few younger conservative listeners who barely know AM exists let alone ever tune there might discover it, but the audience is always going to be overwhelmingly white, male, and older. Those are shrinking demographics in DFW.
 
Kent said:
It also saves the money of having to program 93.3. Your point, though, is basically correct. Granted, you always segment the market, but WBAP's programming will only appeal to a small segment of the market and doesn’t have much growth potential. It's not an “if you build it, they will come,” situation. A few younger conservative listeners who barely know AM exists let alone ever tune there might discover it, but the audience is always going to be overwhelmingly white, male, and older. Those are shrinking demographics in DFW.
Click to expand...
Why did WBAP add the 93.3 simulcast? Because it is one of the Dallas market's highest revenue stations. Its audience may be old, above what most FM stations want. But because the Talk format can run more spots each hour than a music station can, WBAP takes in more ad dollars than most music stations would.
 
chriscervantez said:
[re: WBAP]
When they launched, the morning show hosts were inviting some of the listeners that enjoyed the “Boy George” music that Hot was playing (their words, not mine) to stay and listen. I’m pretty sure only a very small percentage did that.
Click to expand...
Boy George music? Wow, they really are clueless about old pop music, aren't they? Boy George would be a lot more likely to be heard on KSPF or KDGE than on the former "Hot 93.3", since his hit-making career was mostly in the eighties (with the exception of "The Crying Game" in 1993).

But I can't say I'm surprised. More to the point, I'd have been surprised if they hadn't been clueless about that music.
 
rosecitymedia said:
If you were to take a trip to Philadelphia and resurrect the legendary Connie Mack from the grave, even he wouldn't be able to right that ship.
Click to expand...
The Freak may have already done that…except they got the octogenarian version of Connie Mack, who slept through games in the dugout, made nonsensical managerial decisions that coaches and players had to ignore, and called out players names who hadn’t been with the team in decades.🫣😖
 
Loverofradio said:
we just have to keep believing in the freak. one day they’ll be number one and the ticket will be a distant second. I mean did Rangers fans give up hope with two outs left in game 6 of the 2011 World Series?
Click to expand...
At this point we’re in “was it over when the Germans bombed Pearl Harbor?” territory.
 
TheBigA said:
Apparently the two year experiment with classic country on KPLX has ended. The station has returned to a 90s to now presentation.

Why? Do you see KPLX in any of the demo breakouts in the OP? No? That's why.

Two years ago, KPLX was beating KSCS in 25-54. Not a anymore. So they're going back to improve the demos.
Click to expand...

KPLX needs a real morning show. It sounds like a 1990's Mix morning show. Then again, just about every morning show sounds like that - thus another reason why radio is become less and less irrelevant.
 
Loverofradio said:
we just have to keep believing in the freak. one day they’ll be number one and the ticket will be a distant second. I mean did Rangers fans give up hope with two outs left in game 6 of the 2011 World Series?
Click to expand...

I think The Freak started out at 30th. They are 29th now. But hey, they say what they want. What THEY want, NOT what listeners want to hear. Great plan! Great plan.
 
Kramer said:
KPLX needs a real morning show. It sounds like a 1990's Mix morning show. Then again, just about every morning show sounds like that - thus another reason why radio is become less and less irrelevant.
Click to expand...
Kramer said:
I think The Freak started out at 30th. They are 29th now. But hey, they say what they want. What THEY want, NOT what listeners want to hear. Great plan! Great plan.
Click to expand...

Compare your two posts. The Freak has a live & local morning show. Well known hosts. They don't sound like everyone else. So why aren't they doing better than KPLX?
 
TheBigA said:
Compare your two posts. The Freak has a live & local morning show. Well known hosts. They don't sound like everyone else. So why aren't they doing better than KPLX?
Click to expand...

They do Birthdays. There's no edge. The entire thing was a failure from the beginning because of branding. I keep saying this, and no one seems to ever get it. They brought in an entire staff with a sports background, and um, they don't talk about sports? So now you have sports people trying to do regular talk, and they're completely lost. There's no edge, no substance, no nothing. They will literally talk about buying socks for an hour. I've heard it. No one is going to listen to that when they have 8 billion other alternatives either on the radio or this thing we call the internet. It'd be like hiring me, someone who knows hardly anything about sports with a rock and political background, to sit there talking sports for 3 hours.

Oh, and lets not forget about 16 minute long commercial breaks - and 10 minutes of dead air out of nowhere.

The general idea I think is really cool. Take the News Junkies. I listen to them 5 nights a week and I LOVE it. They're piped in from a real MAN talk radio station in Orlando. It's prepped, it has an edge, it's relevant and relatable, and it FITS under the umbrella of what THE FREAK bills itself as.

My 2 cents.
 
Does anyone have the CUME numbers for a year or two when 97.1 was The Eagle? Like the last year.

I'd like to compare their current cume numbers - 183,200 - to what was happening at that time.
 
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