If I make any headway in the argument you just say were you inside the building when it happened. No, but they've been in business for decades with a full-time air staff, seems kind of natural that they probably are making some sort of a profit. Didn't realize that was such a stretch of the comment lmao. Then TheBigA spends the whole time saying 21 minutes is what has to be done. We play 21 minutes, then at the very end says it might have been an automation mistake. You guys are literally just arguing to argue. In any case, I'm out, I don't feel like arguing for the sake of arguing 😂, but you guys enjoy.
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WNCI had 21 minutes of commercials in the 11:00 am hour
- Thread starter william#1
- Start date
Easy there, tiger! Some of the folks on this site aren't permitted to argue with their spouses. Others are single and don't have the benefit of a spouse to argue with. RadioDiscussions becomes that outlet for some. Have little compassion and understanding here!
Mikey: That door swings both ways. The original poster was just trying to point out That WNCI ran 21 minutes of commercials and maybe that had something to do with the fact that they were tied for 8th in the market. But he gets ripped because he hasn't been in radio for 75 years.compassion and understanding works both ways.Easy there, tiger! Some of the folks on this site aren't permitted to argue with their spouses. Others are single and don't have the benefit of a spouse to argue with. RadioDiscussions becomes that outlet for some. Have little compassion and understanding here!
BTW it was not that long ago that WNCI was competitive with WCOL for market leadership. Could their commercial load have something to do with their fall from one or two to eighth?
The decades-old TV sitcom standard is 22 minutes of program content and 8 minutes of commercials/promos per half-hour. Most music stations would be on par with that, if they didn't have commercial-free hours in the mornings and afternoons, and then need to make up for it by overloading the commercials mid-day.
Points well-taken - but know that my post wasn't really intended to be critical or supportive one way or the other to any particular person or group - I was just trying to interject some generic humor to break the tension and lighten the mood. Thus my smiley (
) at the end!How do we know your premise was correct? You come here and make this proclamation about 21 minutes of commercials without any proof. We take you at your word, but we don't know that it actually happened.
So I looked at Recently Played. What I see is a song is played at 10:57. The next song is at 11:22. So yes, there were 21 minutes of commercials (or non-music) in the 11 AM hour. But that was the ONLY hour where that happened. Other hours had fewer commercials, which is what I expected. But that's by looking at Recently Played, which can be inaccurate.
During this hour, the station carries On Air with Ryan Seacrest. That is a syndicated show that only allows 12 minutes of commercials per hour. Two breaks, 6 minutes each. What WNCI is doing is blowing out the first three songs of the 11 AM hour and replacing them with commercials. That's the only hour it does that. It did it yesterday, and it did it again today.
Actually the post was not just pointing out 21 minutes but calling them greedy and saying other stations were profitable without running 21 minutes. There were assumptions made that the poster does not know about. Anybody in the business gets ticked off at such comments. We just shake out heads and say if they only had a clue. What I tried to do is educate. But mercy for calling stations greedy and saying others are profitable without that knowledge are at best, flat out lies and a terse response is justified.
Cold Coffee
Banned
Gee! Blowing up the first quarter hour by filling it up with nothing but commercials ruins the ratings for that period. Then let's ruin the 2nd quarter hour too.
Wow! WNCI is and has been for a very long time the best Columbus FM signal. This is a major market station. It's not some podunk AM in Georgia or Texas.
Wow! WNCI is and has been for a very long time the best Columbus FM signal. This is a major market station. It's not some podunk AM in Georgia or Texas.
Conversely it frees up all of the other hours. As I said, this is the only hour of the day that does this.
Cold Coffee
Banned
That's true. But would you like your spot played 19 minutes into this? And, how many listeners will stay tuned through this?
None. That's why they are now tied for eighth. Was not that long ago they were 1 or 2.
Advertisers know what they're getting, and they don't just buy one spot. It's their money, and they're why you hear any commercials at all. As for listeners I'm sure the programmers looked for a place to do this, and this was the best place. WNCI is NOT your ''at work station.''
One hour is insignificant in the 6+ numbers you see. There are 168 hours in a week. The bigger factor is the quality of hit music now.
The other thing to know is iHeart still has the #1 station in Columbus.
Cold Coffee
Banned
No! The advertisers don't know their spot might be 19 minutes in after the listeners are all gone. And, it is their money.
Cold Coffee
Banned
Yes tied with noncommercial WOSU. Hope they're satisfied.
They get a print out of where each spot airs and they subscribe to the ratings with minute-by-minute breakouts. They know exactly.
There is no good place for commercials. Whichever way a station does it, people will complain.
Cold Coffee
Banned
The only one who complained is the one who stayed tuned for 21 minutes of commercials. Most people just tuned out.
You don't want to give the listener any reason to go away. Would you do this?
You don't want to give the listener any reason to go away. Would you do this?
Would you give us your credit card number so we could bill you instead of advertisers?
Remember: The stations see very detailed ratings. They know exactly how many still listen through this break.
Z100 is also owned by iHeart, and yesterday, they did 21 minutes of non-music from 10:39 to 11AM. So they did it before the top of the hour, instead of after. Look at their Recently Played.
Cold Coffee
Banned
Old folks have been complaining about current music for 100 years.
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