KYLD Program Director Mark Adams Promoted to Z100 New York Program Director

[HenryOchs]

KYLD(WiLD 94.9) Program Director Mark Adams will move to iHeart Media sister station WHTZ(Z100) for similar duties. Here is the complete story:

https://news.****************/cgi-bin/rol.exe/headline_id=n44982

 

[TheBigA]

KYLD(WiLD 94.9) Program Director Mark Adams will move to iHeart Media sister station WHTZ(Z100) for similar duties. Here is the complete story:

So who replaces Adams?

 

[lanceventa]

So who replaces Adams?

A few more dominoes yet to fall...

 

[HenryOchs]

So who replaces Adams?

Maybe Tim Romeo Herbster, who is a Program Director in Philadelphia and also host of the syndicated weekend radio show "Most Requested Live"

 

[TheBigA]

Or maybe a different format altogether

 

[HenryOchs]

Or maybe a different format altogether

Maybe a classic MOR format with the KLOK call letters

 

[TheBigA]

Maybe a classic MOR format with the KLOK call letters

iHeart has been liking a young male talk format, sort of KNBR without the sports. They have it now in Tampa and Dallas. There is a hole for it in San Francisco. It also fits the iHeart cluster.

So perhaps this move was to keep Adams in the company, before changing format and bringing in a new team. They might keep the morning show, but drop the music.

 

[HenryOchs]

iHeart has been liking a young male talk format, sort of KNBR without the sports. They have it now in Tampa and Dallas. There is a hole for it in San Francisco. It also fits the iHeart cluster.

So perhaps this move was to keep Adams in the company, before changing format and bringing in a new team. They might keep the morning show, but drop the music.

I personally think it won't work here. Maybe an Active Rock format anchored by The Free Beer and Hot Wings morning show and then moving Selena and Graham to Afternoons.

 

[TheBigA]

I personally think it won't work here. Maybe an Active Rock format anchored by The Free Beer and Hot Wings morning show and then moving Selena and Graham to Afternoons.

iHeart won't carry an outside syndicated show. Especially one based at a Townsquare station in Grand Rapids.

 

[lanceventa]

Maybe Tim Romeo Herbster, who is a Program Director in Philadelphia and also host of the syndicated weekend radio show "Most Requested Live"

He's under contract to Audacy.

Or maybe a different format altogether

Doubtful

iHeart has been liking a young male talk format, sort of KNBR without the sports. They have it now in Tampa and Dallas. There is a hole for it in San Francisco. It also fits the iHeart cluster.

So perhaps this move was to keep Adams in the company, before changing format and bringing in a new team. They might keep the morning show, but drop the music.

The Hot Talk format isn't really young male skewing anymore. It's straight for 35+ mostly now and like most stations, without heritage morning shows like they have at WMMS Cleveland and WTKS-FM Orlando the format struggles to take off. FYI, The Bone in Tampa is owned by Cox.

I personally think it won't work here. Maybe an Active Rock format anchored by The Free Beer and Hot Wings morning show and then moving Selena and Graham to Afternoons.

Let's not just throw things that have less than ZERO chance at happening. The only market with less of a chance of a flip to Active Rock than San Francisco is New York. And iHeart does not use morning shows from other companies.

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iHeart relies on the scale that Top 40 gives them across the country. Even if ratings are lower than they should, there are national initiatives that rely on saying they have CHR in 9 of the top 10 markets, all but three of the top 30 PPM markets., and 40 of the 48 PPM markets (counting embedded stations like KYLD in San Jose and WHTZ in Long Island and Middlesex). If you're a pop artist and want to get any momentum across the country you have to play ball with iHeart.

 

[TheBigA]

iHeart relies on the scale that Top 40 gives them across the country. Even if ratings are lower than they should, there are national initiatives that rely on saying they have CHR in 9 of the top 10 markets, all but three of the top 30 PPM markets., and 40 of the 48 PPM markets (counting embedded stations like KYLD in San Jose and WHTZ in Long Island and Middlesex). If you're a pop artist and want to get any momentum across the country you have to play ball with iHeart.

I agree with this. But the fact is that the music charts are weighted by station ratings. So if KYLD is underperforming, then it brings down the value of iHeart with the labels. Therefore if they're sticking with this format, they need to fix this station. The way to do that is fix the morning show.

 

[HenryOchs]

I agree with this. But the fact is that the music charts are weighted by station ratings. So if KYLD is underperforming, then it brings down the value of iHeart with the labels. Therefore if they're sticking with this format, they need to fix this station. The way to do that is fix the morning show.

Maybe they should bring in Sam Diggedy to serve as Program Director! He served as PD at iHeart sister KDON in Monterey for many years.

 

[lanceventa]

I agree with this. But the fact is that the music charts are weighted by station ratings. So if KYLD is underperforming, then it brings down the value of iHeart with the labels. Therefore if they're sticking with this format, they need to fix this station. The way to do that is fix the morning show.

It's not opinion, it's fact. But don't think about ratings. This is about the national iHeartRadio Music Festival, Jingle Balls, major stars doing showcases for the company like Justin Timberlake and Dua Lipa did recently. It's about showing the amount of potential listeners reached, not actual listeners.

It's the same reason when Cumulus tried rolling-out the "Nash" brand a decade ago they bought New York and leased in San Francisco (and tried to buy LA). And then Entercom/Audacy in 2017-18 tried to make Alternative their wide scale current format.

 

[lanceventa]

Maybe they should bring in Sam Diggedy to serve as Program Director! He served as PD at iHeart sister KDON in Monterey for many years.

@HenryOchs Please stop just throwing names or formats out willy-nilly with no basis of fact. The job will be to program KYLD AND KIOI. The company has plenty of people inside the company who are involved on the national programming teams that will likely be up for the position plus others that are opening up. You'll see more tomorrow, but there are other things at play here as well.

 

[TheBigA]

It's not opinion, it's fact.

I'm not disagreeing. Just saying they have to fix this station.

 

[HenryOchs]

@HenryOchs Please stop just throwing names or formats out willy-nilly with no basis of fact. The job will be to program KYLD AND KIOI. The company has plenty of people inside the company who are involved on the national programming teams that will likely be up for the position plus others that are opening up. You'll see more tomorrow, but there are other things at play here as well.

Sorry Buddies!

 

[Radiopaw]

I'm not disagreeing. Just saying they have to fix this station.

I think this is purely an issue on this board. KYLD is an asset to iHeart beyond the ratings on Nielsen. Based off what those in the industry have said, it pairs well with KMEL and KIOI in their cluster and their Top 40/CHR status as a broadcaster.

What is iHeart billing is what I would wonder. Who is their strongest competition? There’s 3 strong English language clusters in the Bay and Cumulus presence isn’t a non factor as far as I know, though their poor decisions in the Bay and the increasing irrelevance of AM has hurt them here.

Ratings rise and fall all the time, and unless KYLD is frequently below a 2.0 (it isn’t - unlike other stations in the cluster from major operators) then why are people begging so hard for change?

 

[MarioMania]

Will he help Z100?