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Feb. '24 Ratings
- Thread starter Barry
- Start date
But they are back in the more normal range. It looks like January was an anomaly. CBS-FM has been in the mid-4's to very low 5's range (statistically flat) for every one of the last 6 books except January.
I'd say that January was a "bounce" and not typical.
They’re going to have to do something soon with 94.7. As silly as it sounds, 101.1 and 94.7 could start cannibalizing each other in the ratings as many of the songs WCBS FM will soon get into will be the same songs on the block
WLTW had an 8.4 last May. It's on the high end of their average, but not out of the ordinary for them.
What separates each station are the songs they play that the other does not play.
One of my first jobs in radio was at a cluster of five stations where two of them overlapped on 50% of the songs, yet research revealed that there was "no chance" that the listeners of one would tune to the other because of the songs the other station played that they did not like.
The other thing is the presentation. Very different approach at The Block.
Maybe actually it's just that everything else is tanking. Hip hop listeners are streaming and other younger listeners continue to migrate from fm so Seems like many formats that were at the top are now shockingly low
Covering the survey period from Thu. 2/1/2024 thru Wed. 2/28/2024,
age 6+ alternate view: New York - RadioInsight
alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/03/NEW-YORK.htm
Top 5+ demo rankings analysis from Research Director, Inc./XTrends:
researchdirectorinc.com
25-54: 1. WLTW 2. WHTZ 3. WKTU 4. WSKQ 5. WAXQ 8. WCBS-FM (down from #3)
18-34: 1. WLTW 2. WKTU 3. WHTZ 4. WAXQ (down from #1T) 5. WSKQ 9T. WCBS-FM (down from #5) 9T. WBLS
18-49: 1. WLTW 2. WHTZ 3. WKTU (up from #6) 4. WAXQ 5. WSKQ 7. WCBS-FM (down from #1)
Middlesex - Somerset - Union, NJ age 6+:
radioinsight.com
Alternate view: https://ratings.****************/content/arb413
Nassau-Suffolk (Long Island) age 6+:
Alternate view: Long Island - RadioInsight
Alternate view: https://ratings.****************/content/arb321
age 6+ alternate view: New York - RadioInsight
alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/03/NEW-YORK.htm
Top 5+ demo rankings analysis from Research Director, Inc./XTrends:
RADIO RATINGS ROUNDUP, February 2024, Part I | Research Director, Inc.
So let’s address the elephant in the room. No, we’re not going to correct those folks who continue to call it Daylight Savings time. This is much
25-54: 1. WLTW 2. WHTZ 3. WKTU 4. WSKQ 5. WAXQ 8. WCBS-FM (down from #3)
18-34: 1. WLTW 2. WKTU 3. WHTZ 4. WAXQ (down from #1T) 5. WSKQ 9T. WCBS-FM (down from #5) 9T. WBLS
18-49: 1. WLTW 2. WHTZ 3. WKTU (up from #6) 4. WAXQ 5. WSKQ 7. WCBS-FM (down from #1)
Middlesex - Somerset - Union, NJ age 6+:
Middlesex/Somerset/Union
Nielsen Audio PPM Monthly Ratings Middlesex/Somerset/Union NJ (Market #41) Population: 1,551,700 Black: 217,000 – Hispanic: 408,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com
Nassau-Suffolk (Long Island) age 6+:
Alternate view: Long Island - RadioInsight
Alternate view: https://ratings.****************/content/arb321
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I don’t think it’s a coincidence that WCBS FM is starting to drop. The younger and younger that keep going, added with the fact they got rid of the classic hits branding and demographics changes in NYC metro, i feel means 94.7 is on borrowed time. Soon most if not all chart toppers were hip-hop/R&B around 20 years ago
Much like 97.1 AMP/NOW in its final days, from looking at 94.7’s cume the audience appears to not stay long at all. How can that signal be successful in any form when Power 105.1 and Hot 97.1 hovering right over them and they’re having to add more gold in their playlists - aside from the fact theyre more established in the market?
Increasingly, it seems there is little difference between the oldest demo (25-54), the youngest demo (18-34) and the middle (18-49). In all three, although in slightly different order, you find Lite-FM, Z100, Q104.3, WKTU and WSKQ, with WCBS-FM right behind. Doesn't matter how young or old you are, it's all the same.
It wasn't long ago that Top 40, Urban and Album Rock stations would dominate the younger demos. The older ones would listen to AC, Urban AC, Classic Hits and Classic Rock. We'd have Z100, Kiss-FM and WPLJ as the big 18-34 stations. And we'd see Lite-FM, WCBS-FM and WBLS at the top in the 25-54 demo. Young people wouldn't listen to the same stations as their parents and visa-versa.
It wasn't long ago that Top 40, Urban and Album Rock stations would dominate the younger demos. The older ones would listen to AC, Urban AC, Classic Hits and Classic Rock. We'd have Z100, Kiss-FM and WPLJ as the big 18-34 stations. And we'd see Lite-FM, WCBS-FM and WBLS at the top in the 25-54 demo. Young people wouldn't listen to the same stations as their parents and visa-versa.
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Yep. Why do you think that is?
Younger people typically don't use radio. Their PPM meters are likely hearing stations being used by older people in their vicinity.
Album rock stations their modern-day equivalent, Alternative, are gone. The music found on the remaining commercial pop stations is pretty homogenous. And again, young people are listening to their own music on their phones, YouTube, games, online. Not radio.
The reason it's homogenous is because that's what a majority of them listen to. How do we know? We can see the streaming charts, and they're pretty homogenous. In fact, right now, there's a song by Beyonce that's charting in ten genres, including AAA. This isn't radio airplay. This isn't a corporate thing. This is streaming. This is what actual people have chosen to listen to when they are the ones who control the playlists. Seems pretty homogenous. Wonder why that is.
They are listening to radio. They’re listening to different forms of it. Can someone explain to me why radio companies can’t profit off selling online stream (Audacy/IHeart app) numbers again?
They typically don't charge an additional fee for it, and they have to pay additional digital music streaming royalties.
Is Audacy Happy with WCBS FM’s Morning show ? To me there is very little reason to listen to it.
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