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Interesting Reading

TheBigA said:
So stations don't work for stockholders. They work for advertisers. If the advertisers want you to flip formats, then that's what you do. The advertisers trust Nielsen. They don't trust anyone else. So stations pay for Nielsen.
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Some Advertisers care more about results than ratings. One size does not fit all. If they have a good relationship with the station and are satisfied with ROI, advertisers won't be as focused just on ratings.

Debt is what crushed Audacy into submission. Even their successful stations cannot generate enough revenue to overcome that. It would appear that Buddy has resurfaced yet again as Radiowaves with an axe to grind against Nielsen...
 
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tbolt909 said:
Some Advertisers care more about results than ratings. One size does not fit all. If they have a good relationship with the station and are satisfied with ROI, advertisers won't be as focused just on ratings.
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Those "some advertisers" are local direct accounts that don't even have agencies. They buy based on their particular beliefs in how to promote their business. Their ratings agency is the cash register in the store.
tbolt909 said:
Debt is what crushed Audacy into submission.
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No, it is the pandemic, the consequent increase in online buying and huge recent inflation.

Had the pandemic not happened, Audacy would have made it through the last four years. No business model used by the lenders to approved the loans contemplated a world wide plague that lasted most of the last 4 years.
tbolt909 said:
Even their successful stations cannot generate enough revenue to overcome that.
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Based on 2019 levels of revenue projected through the next 4 years they would have had adequate revenue.
tbolt909 said:
It would appear that Buddy has resurfaced yet again as Radiowaves with an axe to grind against Nielsen...
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No, the writer of that piece is former programmer and consultant Andy Blum with whom I worked at Emmis many years ago.
 
DavidEduardo said:
Those "some advertisers" are local direct accounts that don't even have agencies. They buy based on their particular beliefs in how to promote their business. Their ratings agency is the cash register in the store.
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As a business owner, I'll go with the cash register every time over Nielsen.
 
DavidEduardo said:
No, the writer of that piece is former programmer and consultant Andy Blum with whom I worked at Emmis many years ago.
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Actually David, I believe tbolt909 is referring to the member radiowaves as our old friend William Ostrander, not the author of the article cited. Surely Ostrander wouldn't lower himself to mingle with us common folk and grace us with his presence again...
 
exdjted said:
Actually David, I believe tbolt909 is referring to the member radiowaves as our old friend William Ostrander, not the author of the article cited. Surely Ostrander wouldn't lower himself to mingle with us common folk and grace us with his presence again...
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Or would he…
 
Actually, my name is Rob, and I am not even in Buffalo. I have no “axe to grind” with Nielsen, I was simply sharing an interesting article.

The few people actually on this board are pretty naive to make such baseless accusations. Good thing this is a Buffalo discussion.

You would get eaten up on major market boards with your lack of knowledge and your accusations
 
Radiowaves said:
You are not correct. Non-Subscribers, unless they are minority owned businesses will not show up anywhere at all, like they don’t even exist. You can confirm this yourself with Nielsen. Not directly, not to agencies, not to national agencies….nowhere. It’s like they don’t exist.

It is a total misrepresentation of the entire market.

It is part of Nielsens subscriber first policy established in 2020.

UNLESS you’re a minority owned company.
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They don't exist if they don't subscribe to Nielsen? You tipped your hand once again with the "Minority" remark.

Maybe David can confirm if this is now Nielsen policy. Ratings for all stations were provided in the reports that subscribers received. The point is that non subscribers aren't supposed to use proprietary information in a sales pitch. Create your own ratings system if you prefer. We live in a World of "Believe what you want" anyway...
 
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tbolt909 said:
Maybe David can confirm if this is now Nielsen policy. Ratings for all stations were provided in the reports that subscribers received. The point is that non subscribers aren't supposed to use proprietary information in a sales pitch. Create your own ratings system if you prefer. We live in a World of "Believe what you want" anyway...
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Non-subscribers with a rating below a 0.1 will not show in subscriber reports. But anything over that will show.
 
Meanwhile, iHeart is rolling through another round of cuts. This round seems to be mostly PDs and middle management, many of whom spent a long time in the markets they're being cut from.
 
SirRoxalot said:
Meanwhile, iHeart is rolling through another round of cuts. This round seems to be mostly PDs and middle management, many of whom spent a long time in the markets they're being cut from.
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All radio companies have been making cuts. iHeart stands out because they're the biggest. The reason is the same as I gave in post #5. Costs are going up, revenues are going down. Hard costs like rent, utilities, and insurance can't be cut.
 
DavidEduardo said:
Non-subscribers with a rating below a 0.1 will not show in subscriber reports. But anything over that will show.
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This is simply not true. Go to Nielsen website or call them and they will explain the 2020 subscriber first policy.
You are correct about the “under 1% “ statement, but unless your a minority owned company, you will show nowhere if you don’t subscribe
 
SirRoxalot said:
Meanwhile, iHeart is rolling through another round of cuts. This round seems to be mostly PDs and middle management, many of whom spent a long time in the markets they're being cut from.
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They are planning another BK

The only two companies doing well are Saga, and Townsquare, and they are a self-proclaimed digital company.
 
Radiowaves said:
Actually, my name is Rob, and I am not even in Buffalo. I have no “axe to grind” with Nielsen, I was simply sharing an interesting article.

The few people actually on this board are pretty naive to make such baseless accusations. Good thing this is a Buffalo discussion.

You would get eaten up on major market boards with your lack of knowledge and your accusations
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I was kidding around
 
Radiowaves said:
This is simply not true. Go to Nielsen website or call them and they will explain the 2020 subscriber first policy.
You are correct about the “under 1% “ statement, but unless your a minority owned company, you will show nowhere if you don’t subscribe
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How strange. Non-subscribers that I know are not subscribed show up in my reports as long as they have over a 0.1 rating... not share. It's not "under 1%". It is "under 0.1 rating" which would be about a 1.4 share .

On the other hand, the Meruelo stations do not show in Holiday. The policy, if truly in effect, is not well implemented.
 
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