Phoenix Radio Ratings: February 2024

[pjc1961]

Covering the survey period from Thu. 2/1/2024 thru Wed. 2/28/2024, age 6+ overall:

Phoenix

Nielsen Audio PPM Monthly Ratings Phoenix (Market #13) Population: 4,012,200 Black: 285,500 – Hispanic: 1,207,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

Alternate view: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
Alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/03/PHOENIX.htm

Top 5+ demo rankings analysis from Research Director, Inc./XTrends will be available on Wed. 3/20/2024.

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, February 2024, Part III | Research Director, Inc.

Here’s another useless FEBRUARY fact for you. It is the only month that can pass without having a full moon. Betcha won’t see that on Jeopardy.

researchdirectorinc.com

25-54: 1. KESZ 2. KUPD 3T. KDKB 3T. KSLX 5. KNIX 6. KYOT (up from #10)
18-34: 1. KESZ 2. KDKB 3. KUPD (up from #6) 4. KALV 5T. KMLE 5T. KNIX
18-49: 1. KESZ 2. KUPD 3. KDKB 4. KNIX 5T. KSLX 5T. KYOT (up from #11)
_______ 7T. KALV (down from #4) 7T. KZZP

 

[landtuna]

I've never understood the age ranges as denoted above. Someone 18 years old is vastly different than a 34 year old (and likewise the other age ranges). Never made sense to me and never will.

 

[davideduardo]

I've never understood the age ranges as denoted above. Someone 18 years old is vastly different than a 34 year old (and likewise the other age ranges). Never made sense to me and never will.

They are based on normal marketing demographic breaks. 18-34, for subscribers, can be broken into 18-24 and 35-34 easily. And in PPM, it can be broken into any age range a station or agency wants.