-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Well K-EARTH finally did it
- Thread starter 30james
- Start date
They’ve been playing a few 90s and even early 2000s for a while
Yeah they’ve been playing 90’s and early 2000’s for quite sometime. Ain’t nothing new lol.
Amazing to see the word "wow" being used in connection with tired old radio warhorses like Losing My Religion and Smells Like Teen Spirit.
Are we being focus grouped for a new K-EARTH commercial? 
"Have, you heard the NEW K-EARTH? WOW!"
I'm glad you enjoy it.
"Have, you heard the NEW K-EARTH? WOW!"
I'm glad you enjoy it.
The Early 90's were over 30 years ago. The bar in Radio is set really low when adding a handful of shopworn titles is considered groundbreaking. Those songs may be NEW to that Radio station playlist, but more likely will solicit a Yawn not a Wow...
On this board, you’re more likely to hear whining about how K-Earth needs to play more 60s music and bring back the old Drake jingles.
I'll easily take the 60's music and Drake jingles over "Losing My Religion", and I like REM a lot.
Now if they played "Radio Free Europe" or "(Don't Go Back to) Rockville", it might be a different conversation.
In another era, savvy Radio programmers knew the musical connection from The Byrds -- Neil Young -- Tom Petty -- R.E.M. -- Mumford & Sons. That's just one example.
Many people like artists from several decades and not just the "hits". There's always been a fallacy that Album Cuts are a ratings killer. That's not true when a station has an identity and is programmed intelligently...
I think you give the average radio listener way too much credit. Listeners to commercial radio (in the desired demographic) generally just want to hear songs they like rather than so-called "intelligently" programmed music by some music expert. There's a place for that sort of stuff, and usually lives between 88.1 and 91.9 on the FM dial, or on streaming platforms.
Right. The conversation would be along the lines of wondering why the station you like gets a 0.1 in the ratings...
No station I like gets ratings. Without exception, they all die.
And people who enjoyed many of those songs back then prefer them over the current pop music offerings.
If people say "I'd really like to hear that song today!" they are not "shopworn"... they are "favorites".
The art and skill is in knowing which of all the songs from that era are ones listeners will want to hear today.
But to that station's younger listeners, it will be a nice surprise.
To you, the entire world is "half empty".
Yes especially when they want KRTH to mimic the old KHJ-AM Playlist circa 1965-1979. Except that's not possible anymore if Audacy wants to get the current money demo's. It's like when we talk about WCBS-FM New York and how they have to do the same thing change the Playlist from 1990's-2005 approximate to get the current demos for Old School music and we get the old response of lets use WABC-AM top 40 Playlist from 1965-1982 when that's not possible either given where we are today.
Audacy is right to have classic hits playlists from the 1990's to early 2000's time frame to remain relevant.
You missed the point once again. It's simply demographics. Someone who was 15 in 1995 is still in the "Money Demos". Someone who was 15 in 1970 isn't. That's why they aren't many formats playing 60's music. I can't believe you actually think listeners will be "surprised" to hear a few 90s songs on the Radio. Many formats have been playing that music for years.
With Spotify, YouTube and countless other options, people can enjoy whatever music they like from any era. It's Radio that is "Half Empty"...
I did not "miss" any point of value. Your "points" are generally not mine.
P1/P2 listeners to that specific station will notice that it is "keeping up" or "keeping fresh" if they even think about it at all.
What we know is that every year about 5% of listeners of a 35-54 targeted station will no longer be desirable and the people who "just turned 35" have to be welcomed. That is done by not playing songs that are not relevant to them, remembering that some 35-year-olds may like a lot of later 70's songs because they heard them played as recurrents and gold when they were growing up.
There is a difference between personal playlists and picking individual songs "by hand" and listening to a good playlist. Yes, there are ads to put up with. But many people continue to find the type of well researched playlist attractive and that is why the recent NAB and Nielsen study showed 89% of adults to be radio users even in the vastly more competitive and highly populated audio space.
And there's the key. Contented listeners aren't analyzing or overthinking. You flip a light switch---you expect a light to come on. They punch the preset for KRTH and they expect to hear music they like.
THank you David E and Mike i appreciate you. Yes K-EARTH is all over the place with 90's that's a good thing. I listened at the age of 18 to different varieties of music including pop rock alternative and country so K-EARTH is doing well keep it going krth. You have a devoted listener
For them, there's KCSN now featuring Matt Pinfield.
You don't listen to conservative talk stations?
- Status