Could a Taylor Swift format work?

[vchimpanzee]

Sirius/XM is about to find out.

SiriusXM to Launch Taylor Swift Channel, ‘Channel 13 (Taylor’s Version),’ for Limited Time

SiriusXM has announced that Taylor Swift will have her own SiriusXM channel, 'Channel 13 (Taylor’s Version),' for a limited time.

variety.com

 

[michael hagerty]

Sirius/XM is about to find out.

SiriusXM to Launch Taylor Swift Channel, ‘Channel 13 (Taylor’s Version),’ for Limited Time

SiriusXM has announced that Taylor Swift will have her own SiriusXM channel, 'Channel 13 (Taylor’s Version),' for a limited time.

variety.com

No, they’re not. SiriusXM artist channels are partnerships with artists and labels. TheBigA can describe how they usually work.

There is no risk in terms of ratings or ad revenue as there would be in commercial radio.

 

[TheBigA]

No, they’re not. SiriusXM artist channels are partnerships with artists and labels. TheBigA can describe how they usually work.

There is no risk in terms of ratings or ad revenue as there would be in commercial radio.

The labels each have someone in their marketing department that acts as a go-between.

 

[davideduardo]

No, they’re not. SiriusXM artist channels are partnerships with artists and labels. TheBigA can describe how they usually work.

There is no risk in terms of ratings or ad revenue as there would be in commercial radio.

And most of those Artist Channels play the artist and "their friends" and not just one artist's songs 24/7.

 

[AbrahamJSimpson]

Sirius/XM is about to find out.

SiriusXM to Launch Taylor Swift Channel, ‘Channel 13 (Taylor’s Version),’ for Limited Time

SiriusXM has announced that Taylor Swift will have her own SiriusXM channel, 'Channel 13 (Taylor’s Version),' for a limited time.

variety.com

Um, no. Apples to watermelons.

 

[CTListener]

Um, no. Apples to watermelons.

Correct. And if no one listens, it won't matter. SiriusXM will still cash a big check from Taylor's management and/or label.

 

[AbrahamJSimpson]

And they’ll shake it off.

 

[CTListener]

And they’ll shake it off.

Maybe she'll drop by John Mayer's channel to talk about old times. That ought to get the Swifties subscribing in a big way.

 

[Don CT]

Maybe she'll drop by John Mayer's channel to talk about old times. That ought to get the Swifties subscribing in a big way.

And she can swing over to the NFL channel.

 

[FreddyE1977]

If this SiriusXM channel is anything like their Beatles channel it won't last long. They'll burn through her whole catalogue of good songs, and then start playing low-quality deep cuts and discarded demos and cassette tapes of her singing in the high school choir. Then before you know it you'll have "Here's another Doo Wop classic that Taylor Swift would have been listening too had she been alive."

 

[vchimpanzee]

They have to play Deborah Silver's "Shake It Off". It's great. WLML played it several times.

 

[AbrahamJSimpson]

If this SiriusXM channel is anything like their Beatles channel it won't last long. They'll burn through her whole catalogue of good songs, and then start playing low-quality deep cuts and discarded demos and cassette tapes of her singing in the high school choir. Then before you know it you'll have "Here's another Doo Wop classic that Taylor Swift would have been listening too had she been alive."

It’s not supposed to last. It’s a limited time channel.

But sure that Beatles channel didn’t last…oh, wait…..

 

[CTListener]

It’s not supposed to last. It’s a limited time channel.

But sure that Beatles channel didn’t last…oh, wait…..

I was going to say that! The Beatles Channel is very well done and serves an audience -- hardcore Beatles fans -- that laps up everything Beatles, musical and historical. For everyone else (that is, Boomers (primarily) who like some Beatles songs bur aren't obsessive about the band, as a group or individually), it's OK as an occasional button-push on a long trip or when the mood strikes. Same goes for SXM's other single-artist-focused channels. But the important thing to remember here, again, is that someone is paying SiriusXM for the bandwidth these channels occupy. It really doesn't matter how many people are listening.

 

[NYAZSporty]

Two markets, Peoria & Los Angeles, are diving into it (at least temporarily). Are You Ready For It? All Taylor Swift Arrives In Peoria & Los Angeles

 

[secondchoice]

If you have poor sales and ratings why not? You have nothing to lose and you get a lot of free publicity.

 

[Kelly A]

If you have poor sales and ratings why not? You have nothing to lose and you get a lot of free publicity.

Wait, you're saying poor sales and low ratings are a good thing? Last time I checked, neither is.

 

[secondchoice]

Please show me were in my post I said it was a "good thing".

 

[Kelly A]

Please show me were in my post I said it was a "good thing".

Okay, that's easy:
"If you have poor sales and ratings why not?" To most people, reading indicates you feel poor sales and equally poor ratings are okay.
"You have nothing to lose and you get a lot of free publicity." The rhetoric about nothing to lose indicates that you feel having poor sales and low ratings isn't a loss, and that somehow free publicity outweighs loss of revenue and subsequent ratings.
Am I reading what you wrote wrong?

 

[secondchoice]

Okay, that's easy:
"If you have poor sales and ratings why not?" To most people, reading indicates you feel poor sales and equally poor ratings are okay.
"You have nothing to lose and you get a lot of free publicity." The rhetoric about nothing to lose indicates that you feel having poor sales and low ratings isn't a loss, and that somehow free publicity outweighs loss of revenue and subsequent ratings.
Am I reading what you wrote wrong?

Yes.

If you have nothing to lose would mean (to most people) there is no or very little ratings or sales to lose. Kinda like the station that is getting ready to turn in it's licence to the FCC.

Bad sales and ratings make should make competent manager explore different options. Continueing a non successful format and expecting different results is insane. If you flip formats you loose sales and ratings. If the station fails, at least you tried something different.

I remember the all Elvis format* gained traction in Cincinnati a couple of decades ago. IIRC it lasted more than three months which would have resulted in some agency sales.

Get some billings the sell that dog.

* I doubt Taylor Swift would last that long but I am not a teenage girl.

 

[michael hagerty]

Yes.

If you have nothing to lose would mean (to most people) there is no or very little ratings or sales to lose. Kinda like the station that is getting ready to turn in it's licence to the FCC.

Bad sales and ratings make should make competent manager explore different options. Continueing a non successful format and expecting different results is insane. If you flip formats you loose sales and ratings. If the station fails, at least you tried something different.

I'm just gonna skip over the "AM at 1260 on the dial in Los Angeles in 2024" part of this....

I remember the all Elvis format* gained traction in Cincinnati a couple of decades ago. IIRC it lasted more than three months which would have resulted in some agency sales.

I'm sorry---are you saying that simply being on the air for x number of months means agencies must be buying?

Get some billings the sell that dog.

....and back to "AM at 1260 on the dial in Los Angeles in 2024"...

* I doubt Taylor Swift would last that long but I am not a teenage girl.

Taylor herself is 90 days away from turning 35. Her fanbase isn't all, or even primarily teenage girls.

For a point of reference, at 35:

• Elvis was playing Vegas and in year three of re-building his career after focusing on bad movies for most of the 60s.
• Elton John was also attempting to re-build his career after discussing his bisexuality in Rolling Stone and a series of disappointing albums.
• Madonna was turning to gimmicks like the "Sex" book to stay relevant.
• Michael Jackson was two years past releasing "Dangerous", which sold three million fewer copies than "Bad" and 26 million fewer copies than "Thriller".

So let's give Taylor the credit and respect she deserves, even if we're not fans ourselves, okay?