My initial thoughts pivot around whether the combined company would still want to be a player in a Spanish language format. Of course I have no billing/financial info on all the stations involved.
On FM I would go with:
96.3 Keep the Country combo
98.7 combine the classic/variety hits formats
99.5 Other half of the Country combo
100.3 La Grande moves here
105.3 Either The Ticket or bring over some of its intellectual property to The Fan
What to keep in AM is tricky. 570, 820 and 1080 are the best signals, but do you keep 820 without the FM simulcast? Spin off 1310 (along with 96.7) as there is no room in the cluster for two sportstalkers. No room for a 1080 simulcast, either. Bye bye 93.3.
If the new company wants out of the Spanish language business, then keep 100.3 as is. It could always be flipped to a new format should market conditions change.
Would hate to see the Alternative format on 103.7 disappear, but market demographic trends are not favorable for it in the long term. But it might be kept if there is no Spanish language outlet for the combined company, and Jack gets killed off or 100.3 is spun.
Is this what EMF was waiting for?
Could be. They were supposedly going to get 107.5 until the deal was scuttled, but it would be smarter to go after 103.7, which is a full Class C, while 107.5 is a C1.
EMF could launch a new format on 103.7. I’ll call it CCA, or “Christian Contemporary Alternative.”😛🤪🤣
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