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KEGL

Could a relaunched 97.1 The Eagle "claw" (no pun intended) some of the lost audience to KVIL back? KVIL has been weaker recently, and the brand recognition and nostalgia for KEGL is still there. If they go back to being a music Eagle, which it seems like they'll do, I could see them putting a little hurt on KVIL and taking back some of the "orphaned" listeners KVIL took in when Eagle went away in 2022.
 
From a post I made days and days ago:

If a radio station does absolutely NOTHING to set itself apart, why would you continue to play the same bullsh*t and not switch formats. And yes I'm biased, but we have 6 or 7 radio stations sharing up to 75% of their playlist with another radio station, YET - we do not have ONE single radio station in market NUMBER FOUR that plays:

Godsmack, Five Finger Death Punch, Dirty Hony, Blackstone Cherry, Pantera(!), Drowning Pool, Tool, Marilyn Manson, White Zombie, Korn, Disturbed, Shinedown, Avenged Sevenfold, Slipknot, Killswitch Engage, Limp Bizkit, Trivium, Puddle of Mudd, Staind, Three Days Grace, Lacuna Coil, Kitty, Rise Against, Saliva, Iron Maiden, Theory of a Deadman, Silverchair, Cold, Trapt, Velvet Revolver, Coal Chamber, Rammstein, Static X, Machinehead, Stone Sour, Ozzy (post 1992), Brother Caine, Greta Van Fleet, Royal Blood, Chevelle, Volbeat, The Pretty Reckless, Saint Asonia, Zakk Wylde, Ayron Jones, Bush, Bring Me The Horizon, Breaking Benjamin, Dorothy, Ghost, Papa Roach, 10 Years, Kenny Wayne Sheppard, Halestorm, Default, Sevendust, The Killers, Messer, Candlebox, Finger Eleven . . .

I could go on for days, but I posted so many to drive home the point. Every band listed above is under the 25-54 umbrella. The rock format is absolute sh*t because companies and management have bought into the same old idea that people who listen to rock music are black tee shirt wearing, pot smoking, pink haired 19 year olds. And THAT proves the point that radio, many years ago, became too safe and vanilla. EVERYTHING about EVERY radio station in DFW is vanilla. This isn't L.A. This is Dallas TEXAS - and I don't care how many people move here from California, nothing will ever change the FACT that this is a ROCK MARKET.
 
If a return to Rock indeed takes place, then KEGL has to be music intensive. I think the Mavs contract still has at least two years left. Not sure if both sides have an out on the deal.

Does KVIL bulk up their playlist by adding Metallica, Korn, Tool and others in that genre to counter an Eagle return?

Does KEGL bring in a local morning show or pipe in The Woody Show or Rod Ryan?

Musically do they keep it in the rock vein or stray into alternative waters (which most likely hurt them).

When The Eagle returned in 2007, the thought was PPM would be friendly to Rock and the Metroplex was still a rock market.
 
Could a relaunched 97.1 The Eagle "claw" (no pun intended) some of the lost audience to KVIL back? KVIL has been weaker recently, and the brand recognition and nostalgia for KEGL is still there. If they go back to being a music Eagle, which it seems like they'll do, I could see them putting a little hurt on KVIL and taking back some of the "orphaned" listeners KVIL took in when Eagle went away in 2022.
Considering that KVIL has been bouncing around a 3 share, how much audience is their to claw back? There's a real potential here to end up with two stations that each have sub-2 shares unless a revived Eagle can find some way to differentiate itself from KVIL in such a way as to grow the size of the rock audience in the DFW area.
 
If a return to Rock indeed takes place, then KEGL has to be music intensive. I think the Mavs contract still has at least two years left. Not sure if both sides have an out on the deal.

Does KVIL bulk up their playlist by adding Metallica, Korn, Tool and others in that genre to counter an Eagle return?

Does KEGL bring in a local morning show or pipe in The Woody Show or Rod Ryan?

Musically do they keep it in the rock vein or stray into alternative waters (which most likely hurt them).

When The Eagle returned in 2007, the thought was PPM would be friendly to Rock and the Metroplex was still a rock market.
I suspect John Allers will bulk KVIL up further. He already bulked KVIL up once back in 2022 by adding Seether, Three Days Grace, Chevelle, System of a Down, and a few other heavier artists, which is how KVIL defeated KEGL in the first place.

I don't think he's afraid of resorting to exploring KPNT territory and blasting Korn, Tool, Metallica, and other bands even heavier than what KVIL took and incorporated into their playlist back in 2022. If KEGL comes out aggressively, I suspect he'll have KVIL meet them head-on. I don't think he and the rest of KVIL want to lose their audience that's been giving them really solid ratings back to KEGL.
 
The only Audacy alt that plays Korn, Tool and Metallica (all three) is KROQ, and they are all played sparingly there. Very few tracks from each artist, and each artist might show up in the music log once or twice daily.

Many alternative stations play Seether, Three Days Grace, Chevelle and SOAD, so that's not unusual. Even 104.3 in Miami plays all four artists these days. I've only seen two or three tracks from each of those artists on KVIL and other Audacy alts where they receive airplay; hardly impressive.

My guess is any rebirth of Rock at 97.1 will only spawn very limited changes at 103.7 initially. I think Audacy would likely take a wait-and-see approach. If KVIL were to suffer too much collateral damage, an outright flip away from alternative would probably be most likely.

I remain dubious that Rock is even coming back to 97.1. Country (most likely anchored by Bobby Bones after a break-in period), Urban AC, and bilingual AC are all possibilities, too, in my opinion. The latter is likely a smaller possibility since it would cannibalize KDGE to a degree.

If I were a betting man, I'd rank the possibilities for 97.1 in the following order of likelihood:
Country
Rock
Urban AC
All Sports
Bilingual AC
News/Talk
 
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That is my mistake; I agree that format belongs on the list. Good call! I'd even go so far to say the odds of that format are better than a flip to Urban AC.

My revised list:
Country
Rock
Latin CHR
Urban AC
All Sports
Bilingual AC
News/Talk

Does anyone know if the programmer they brought in from Rochester, NY is still there?
 
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Is Paul Covino still the market manager in Dallas?

I ask because an underperforming station under his command in Detroit was also tossed aside after 16 months (Alt 106.7). That station was classic rock from late 2011 to spring 2017, morphed into variety hits for maybe six months, then went with a weak-sauced alternative format for sixteen months (pretty much a carbon copy of crappy iHM alternative stations in Dayton, St. Louis, Indianapolis and elsewhere at the time) before returning to classic rock in March 2019.
 
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The fact a major market station is being used as the pilot for A.I. for the nation's largest radio station owner, if true, is scary stuff. Definitely a harbinger of things to come.

This is what happens when MAXIMUM profits are the goal because of hedge-fund ownership. As old-time broadcasters, we were used to having live local talent to make a decent profit because that's what listeners wanted. Now, we are being replaced by shareholders who only see the world in a P & L statement. Radio has become a jukebox because we ALLOWED it to become a jukebox.Thank God I won't be around for the end of Radio as I once knew it.
 
STOP SCROLLING

I just heard from a VERY reputable source, most of the station will be done by A.I.

So here's a serious question; If they play all the bands you said in your post, does that matter?

Just play the music. That's what Audacy does at KVIL. No hosted morning show. Same with KITS.
 
To be perfectly honest: The Freak just didn't work. I didn't care for the talk format. They might have had a lot of talented people there, but it just didn't pan out as a competitor to The Ticket.. or whatever they were trying to make it out to be. The ratings showed that. A music format with fewer on-air people will make more money even if the ratings are lower (and they may be higher)

And by the way, the notion of a station being done by AI is not a huge surprise. I'm not sure listeners will notice. I won't be at all surprised to see music done by AI becoming big hits in the near future.
 
To be perfectly honest: The Freak just didn't work. I didn't care for the talk format. They might have had a lot of talented people there, but it just didn't pan out as a competitor to The Ticket.. or whatever they were trying to make it out to be. The ratings showed that. A music format with fewer on-air people will make more money even if the ratings are lower (and they may be higher)

And by the way, the notion of a station being done by AI is not a huge surprise. I'm not sure listeners will notice. I won't be at all surprised to see music done by AI becoming big hits in the near future.
Its a dark future, but yeah. If you look at platforms like Suno AI, it can already spit out some pretty good tracks (although it needs improvement, but considering where we were just a few years ago, I don't doubt it will get there). And AI DJ's are nothing new, the AI DJ on Spotify is probably my most used feature because of the variety of music it finds for me.

That being said, at least the stuff from RadioGPT or whatever they call it now sounds very robotic (not in voice, but in delivery). Not sure if that matters to the average listener these days though.
 
Is Paul Covino still the market manager in Dallas?

No. Apparently he's in LA now. New market manager (as of December) is Amy Leimbach.

 
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