April numbers are here

[Mediafrog+]

April numbers: Houston/Galveston – RadioInsight

Sunny back on top, KSBJ still strong.

Very big Buzz on FM here.

The Spot bounces back.

Mega moving up.

Que Buena becoming Que Malo.

SportsTalk 790 getting its usual Astros boost. The team itself could use a boost as well.

Interesting that the SportsRadio 610 stream is up quite a bit…AM downgrade sending listeners there?

Classical with a 0.3 on an HD only signal.

And our favorite dumpster fire, KFNC, is……..missing?!? Did they stop buying the book? More evidence a sale is in the works.

 

[101.9 La Kalle]

Que Buena becoming Que Malo.

Post-Raúl fallout?

Mega moving up.

Really unfortunate for the few people screaming about Rock101 KLOL returning on here.

And our favorite dumpster fire, KFNC, is……..missing?!? Did they stop buying the book? More evidence a sale is in the works.

If the former guys from Free don't try to get KFNC from Gow, it'll be a huge missed opportunity.

 

[davideduardo]

Post-Raúl fallout?

More than that. KLTN was on a deep dive before Raúl left, and his dismissal was the result of his terrible recent ratings.

Really unfortunate for the few people screaming about Rock101 KLOL returning on here.

Please! Don't bring that up or we will have a dozen or two nonsense posts about a format that died over a decade ago.

 

[Mediafrog+]

If the former guys from Free don't try to get KFNC from Gow, it'll be a huge missed opportunity.

Not going to happen, especially when the key person behind the old KXXF is now dead.

More than that. KLTN was on a deep dive before Raúl left, and his dismissal was the result of his terrible recent ratings.

MediaCo has to be smiling. Also encouraging for SBS, depending on what they launch on 92.1 in July.

Please! Don't bring that up or we will have a dozen or two nonsense posts about a format that died over a decade ago.

Or died two decades ago on KLOL.

If I was moderating this board any such nonsense would be promptly shut down.

Meanwhile can anyone confirm that KFNC is no longer buying the book?

 

[101.9 La Kalle]

More than that. KLTN was on a deep dive before Raúl left, and his dismissal was the result of his terrible recent ratings.

Oh, sorry.

Please! Don't bring that up or we will have a dozen or two nonsense posts about a format that died over a decade ago.

I'll make sure not to then. Don't want a clone of the 'NYL situation as in the NYC forum.

Not going to happen, especially when the key person behind the old KXXF is now dead.

They still managed to bring it over to 106.5 in New Mexico.

MediaCo has to be smiling. Also encouraging for SBS, depending on what they launch on 92.1 in July.

MediaCo definitely is taking a good look at Houston. All smooth sailing from here for them.

 

[Ryan Williams]

Meanwhile can anyone confirm that KFNC is no longer buying the book?

It’s possibly they just fell beneath the threshold?

 

[davideduardo]

It’s possibly they just fell beneath the threshold?

If you are below a 0.1 rating (not share) y and not subscribed, you don't even show in the client book.

In most markets, a 0.1 rating is somewhere around a 1.1 to 1.4 share.

 

[radioislife2020]

KLTN a station with a proven track record in the 3's is sad. But who is to blame .. Why are heads not rolling its been 5+ months since Brindis left the building and whatever they have done is not working? Is the station losing money at this point? I use to be able to see the logs in the studio and it would show how much in spots the station had generated that day but they don't do that anymore.

 

[Mediafrog+]

It’s possibly they just fell beneath the threshold?

For the ratings as listed on RadioInsight: When a station falls below the threshold, there is an asterisk in place of a number. However KFNC is not listed at all.

On the Radio-Online ratings page, falling below the threshold is indicated by “N/A”. KFNC is listed with that on the R-O site. But I recall that when KLVH stopped subscribing to the book R-O had “N/A“ for a couple of months before the listing for the station was dropped.

Maybe Lance can clear up whether KFNC is no longer subscribing to the book, and thus not listed?

As for the assumed sale of KFNC: If Gow is selling the station for stick value, is there any point in continuing to pay for the book? KFNC recently had some staff layoffs to cut costs; dropping the book could also be part of the belt tightening.

 

[davideduardo]

KLTN a station with a proven track record in the 3's is sad. But who is to blame .. Why are heads not rolling its been 5+ months since Brindis left the building and whatever they have done is not working? I

Brindis' show went into free fall starting early in 2023. Because the rest of the station was structured around his huge cume and TSL, as he declined so did the rest of the station. In the meantime, the replacement has not done as well as it does in Dallas, Chicago, San Francisco and other markets... probably because it is new and unfamiliar.

The real thing to analyze is "why did Brindis loose his appeal so suddenly after about three decades of success?" Usually we see that this kind of descent comes from a change in attitude by the show host.

 

[radioislife2020]

BFM went on the air on KLTN mid-day over 4 years ago not sure I would say it was new or Unknown. The show does not work in Houston.

 

[jt99]

BFM went on the air on KLTN mid-day over 4 years ago not sure I would say it was new or Unknown. The show does not work in Houston.

Actually longer than that, the show had been airing on KLTN in mid-day since launching in late 2013 until the switch to AM this year.

 

[Astros2023]

I am curious whether KFNC discontinued their subscription with Nielsen or if they simply had no listeners..

 

[Mediafrog+]

I am curious whether KFNC discontinued their subscription with Nielsen or if they simply had no listeners..

As I mentioned upthread, when a station falls below the measurable threshold, an asterisk is used in the RadioInsight ratings list in place of a number. But KFNC is now completely missing from the list.

Lance Venta, can you confirm why KFNC is a no-show on the Houston ratings you posted? No longer buying the book due to the impending sale?

 

[gimmethemoldies]

Classical with a 0.3 on an HD only signal.

That's amazing. I've never heard of an HD only signal getting that high a share when it shows up in the books. I wonder how it'd do if it ever came back to a full power signal like 91.7.

 

[Fieldtech1]

That's amazing. I've never heard of an HD only signal getting that high a share when it shows up in the books. I wonder how it'd do if it ever came back to a full power signal like 91.7.

Maybe one of the ratings experts can chime in cause my memory sucks, but i recall an HD2 only station in another market (in Florida maybe?) cracked a .5 or .7, it was actually higher than a several analog signals.

 

[Huff]

Maybe one of the ratings experts can chime in cause my memory sucks, but i recall an HD2 only station in another market (in Florida maybe?) cracked a .5 or .7, it was actually higher than a several analog signals.

In Tampa, WFLZ (which carries iHeart's "Pride Radio") has recently shown up with as much as a 0.4 share.
It's not unheard of for HD2+ stations with no accompanying translators to show up at the very bottom of the rankers. Because of Nielsen's methodology as amended in 2018, there is NO minimum threshold for a subscribing station to show up. So those 0.1, 0.2 and 0.3 shares can easily be ascribed to the listening of a handful of panelists - even just one meter can generate enough to show up at that level. With proprietary software, subscribers can drill down to see a profile of where that listening is coming from, even down to the age/gender of the panelist.

 

[HTX]

even just one meter can generate enough to show up at that level.

So if I had a meter and all the stations subscribed, if I listened to a bit of all the HD channels those would all show up?

 

[Huff]

So if I had a meter and all the stations subscribed, if I listened to a bit of all the HD channels those would all show up?

In theory, yes. Several HD-only stations show up with a negligible amount of cume, but not enough listening to show up with any share - KLOL-HD2, KILT-HD3, KKHH-HD2 among them.